iWorld

MTS Launches #IndiaForShiva movement on social media

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/02/04/Shiva.jpg?itok=y0vy4sc7

MUMBAI: Sistema Shyam TeleServices Ltd. (SSTL), that provides telecom services under the MTS brand has launched a movement on social media to bring all countrymen together to support Shiva Keshavan – Olympian from India who is set to compete in “Luge” at the Sochi Winter Olympic Games. MTS has been actively supporting Shiva Keshavan in his quest for Gold. Given that Shiva Keshavan would be competing at Sochi as a ‘Citizen Olympian' under the Olympics flag in place of the Indian Tricolour; the IndiaForShiva campaign has been rolled out as a show of support for the champion luger.



According to Leonid Musatov, Chief Marketing & Sales Officer – MTS India, “MTS as a brand has always believed in providing a platform to talented youngsters, who bet on themselves, challenge reality and don’t let the present come in way of their future. We have been consistently supporting Shiva Keshavan for the last two years in his journey to the Sochi Olympics. We have always believed in Shiva and his dedication to the sport of Luge, despite the sport not being as popular as some of the other sports in the country. Now, when the chance to win the Olympic medal is so close, it is time that we all stand behind Shiva and cheer for him”.



The IndiaForShiva campaign by MTS India is an extensive social media movement to generate support and wishes for Shiva Keshavan. The campaign would encompass specially designed twitter feeds, engagement activities on Facebook and other social media channels.



MTS Brand Ambassador and Winter Olympian, Shiva Keshavan said "As an athlete, winning an Olympic Gold medal is my biggest dream. I am looking forward to the Winter Olympics in Sochi and hopefully this would be my chance to bring the medal home. I would like to thank MTS India and all my fans for supporting me through the IndiaForShiva campaign. It is heartening to see my countrymen getting aware about the sport of Luge and cheering for me as I get set to compete on 8th and 9th February 2014”.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/vishnu-mohta.jpg?itok=o3DMsmA3
Niche regional OTT player Hoichoi offers Bengali content on iOS, Android and Chromecast

After a series of players came, saw and partly conquered the Indian OTT space in the last 24-30 months, a new regional content player has entered the market, as has been expected. There is room for more -- for sure.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/vod.jpg?itok=SOGzI1_I
Voot brings BBC's famed non-scripted original about social media madness today

Scaling a treacherous mountain pass, battling wildlife and river rapids in the forests and beating the gruelling desert sun - Can you survive and stay alive in these harsh, uninhabited terrains with the help of just a Smartphone and a data strong network?

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Gaurav_Gandhi-800x800.jpg?itok=dsFNa5Dc
Gaurav Gandhi says PWA enhanced content consumption experience as Voot triumphs at IBC

MUMBAI: Content is the king, but technology is the supreme general. Voot has won the coveted International Broadcasting Convention 2017 (IBC2017) Innovation Award for Content Distribution for its Progressive Web App (PWA) product - Voot Lite, in Amsterdam on 17 September. Viacom18’s ad-supported...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Asian-OTT.jpg?itok=jkZSqP_H
Asian OTTs use global, local content, AVoD and SVoD mix to consolidate position, says report

MUMBAI: Over-the-Top services are steadily gaining traction in APAC, but succeeding in a highly diverse and price-sensitive market will entail a thorough understanding of consumer preferences and intent.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Ajit-Mohan-Hotstar.jpg?itok=ichXXX0D
Hotstar to stream Emmy Awards in India on 18 Sept

MUMBAI: It is bringing the world to India and taking India to the globe!

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/Jennifer-Batty.jpg?itok=NWDvanfB
Hooq hooks CBS’ Jennifer Batty as CCO

Earlier this year, OTT service Hooq cofounder and chief content & distribution officer Krishnan Rajagopalan relinquished his post, which lay vacant. Today, the burgeoning SVOD’s service’s CEO Peter Bithos announced that the position has been filled as a replacement has been found in former RTL...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/Reed%20Hastings%20and%20stephane%20richard.jpg?itok=-6AYW8aX
Netflix: DreamWorks' Cobb to lead kids, family content team, deal with Orange renewed

MUMBAI: Two significant developments have taken place at Netflix, a leading internet entertainment service with 104 million members in over 190 countries, including India, enjoying over 125 million hours of TV shows and movies per day, including originals. Orange and Netflix have inked a major...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/twitte_2.jpg?itok=0S9CtgTr
Hoichoi original adult-comedy Dupur Thakurpo campaign launched

MUMBAI: In the run-up to Hoichoi’s launch, SVF has rolled out an innovative social media campaign to promote its upcoming original web series, an adult-comedy, Dupur Thakurpo.

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/14/bharti-airtel.jpg?itok=h9qSs7Hw
Airtel forges partnership with Korean mobile broadband co SK Telecom

India's largest telecommunications services provider Airtel will partner Korea's SK Telecom to potentially create the country's finest telecom network and leapfrog into being a next-gen future-ready telco.

iWorld Broadband

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories