iWorld

Modi most popular, even as negative sentiments grow

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/05/08/Modi%20Rahul.jpg?itok=pL2S2KT9

MUMBAI: The eighth phase of the elections just ended and with only one last phase left, the 16th Lok Sabha general elections are turning out to be something that India has not seen in a long time.

The media, especially the social media, has become a major part of these elections. Many even claim that the medium along with television has become a talking point amongst many and has been able to influence.

Social media has become such an important part for news channels that they need to use it to know what people have to say about the various issues cropping up this election – be it Narendra Modi’s road show in Varansi or Priyanka Gandhi entering the battlefield to defend her younger brother, Rahul Gandhi.

Various digital agencies have jumped on this golden opportunity and are trying to read and understand the trend as well as what creates Indians to log on to the virtual world and discuss.

To The New, an integrated digital services network, is one such agency that has launched a comparative study of politicians and top political parties of the two weeks (Week 1: 22 to 28 April; Week 2:  29 April to 5 May).

As per the report, as the elections come to its end the negative sentiments is what is gripping people. The report created on the basis of the analysis of digital conversations across various social platforms such as Twitter, blogs, forums and news sites, says that all the parties saw an increase in negative buzz compared to last week.

AAP topped the chart with highest number of negative mentions. The negative mentions doubled wherein in week 1 there were 33575 negative mentions, in week 2 it went as high as 66245. Congress followed it with an increase of almost 10,000 negative mentions (43793 as compared to last week’s 33824).

Bharatiya Janata Party (BJP) came in third with 45585 negative mentions as compared to previous week’s 38617. BJP's prime ministerial candidate Narendra Modi’s negative sentiment has shot up drastically in week 2. The sentiments grew more than double for Modi with AAP’s Dr Kumar Vishwas coming second.

What is interesting is the fact that on similar notes, the positive sentiments too were the highest for Modi while AAP’s founder Arvind Kejriwal came second. However, the difference between the two was of many yards. Having said that, the positive sentiments saw a minor negative slide.

A lot of buzz was generated around Congress and AAP, whereas BJP witnessed a drop in this regard in week 2. Also, Modi was yardsticks ahead of others when it came to personalities. He, however, did see a decrease in the buzz around him. From 154,386 mentions it fell to 133,460 for Modi.

Meanwhile, Dr Kumar Vishwas and Rahul Gandhi saw an increase in buzz during week 2. But Arvind Kejriwal came in second amongst the top 10 personalities.

With just a week to go, the talks – good, bad or ugly – are only going to intensify as everyone waits with abated breath to see who will sit on the PM’s seat this time around.

Click here for detailed report

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Belsasar-Lepe%20%281%29.jpg?itok=dzea43r-
Integrated video platform: Ooyala to showcase solutions at NAB

Ooyala, a global provider of video monetisation technology and services, will showcase the full breadth of its video solutions for media and entertainment companies at the NAB Show 2017 in Las Vegas in April.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Talal%20Shamoon_1.jpg?itok=31DW4j2C
Offline content delivery: Intertrust acquires Bangalore-based Kiora Media assets

MUMBAI: Intertrust Technologies Corporation has acquired the assets of Bangalore-based Kiora Media to expand the reach of its media distribution products. Founded in 2010, Kiora Media built a unique content distribution platform that allows service providers to reliably distribute media content in...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/cyber-crime-prevention%20%281%29.jpg?itok=g7ivBQ9k
Home ministry working on 'cyber crime prevention' project

The Parliament was told today that the home ministry is executing a project on Cyber Crime Prevention against Women and Children (CCPWC), which will also act as specialised central institutional mechanism for online cyber crime reporting platform particularly cyber crime against women and children.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/alt%20%281%29.jpg?itok=fbdG4JCt
'Karrle Tu Bhi Mohabbat', 'Test Case', 'Once Upon A Night', 'Boygiri' & 'Maya Thirai' etc to be on ALTBalaji

After making a mark in television and films, Balaji Telefilms Limited is all set to launch its OTT platform ALT Balaji. The company has forayed into the digital entertainment space with ALTBalaji that aims to reach out directly to Indian audiences by providing them with original, exclusive and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/nasscom%20%281%29.jpg?itok=g0c94CGI
Nasscom projects 730mn Net users in India

There were 391.50 million Internet subscribers as on 31 December 2016. The government has said it is expected that number of internet users will increase in the country owing to fast adoption of digital technology,.

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/nachiket%20%281%29_0.jpg?itok=KfZevwRI
ALTBalaji starts mid-Apr, ties up with Micromax & Mobikwik

The digital platform of Balaji Telefilms, ALT Balaji has announced a strategic partnership with a mobile brand Micromax to help its users get access to exclusive ALTBalaji content and mobile wallet Mobikwik.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/fugey_0.jpg?itok=W4wx09UT
Amazon Prime brings Fugay & Autograph on Gudi Padwa

MUMBAI: The festival of Gudi Padwa brings families and loved ones together to ring in the New Year and celebrate new beginnings. This year, Amazon Prime Video gives audiences another reason to celebrate by bringing together some of the best and biggest Marathi blockbusters on its platform.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/smart%20%281%29.jpg?itok=lwgXmDCO
Smart TV & streaming device makers may collaborate as race intensifies for on-demand content: F&S

Growing preference for over-the-top (OTT) content is catalysing demand for streaming media devices and smart TVs. The market, which slowed down during 2014-15 fiscal, is now ready to match consumer expectations by offering seamless accessibility to on-demand content through a new generation of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Untitled-1.jpg?itok=XRWFAKQx
YouTube watch time grew 400% y-o-y, 80% on mobile

MUMBAI: With a growing appetite among Indian consumers to watch videos online, YouTube, as per App Annie, has shared that over 180 million Indians are watching YouTube every month on mobile. The video streaming platform at the fourth edition of Brandcast India, further noted that the watch time in...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories