LG India's 'Astronaut video' garners 104 mn views on social media


MUMBAI: LG India’s 20th anniversary's unique digital ‘Astronaut video’ showcasing how dreams come true has received 104 million views across its website and other digital platforms including its social media channels.

This viewership reiterates that LG has yet again struck the right chord with Indian consumers and understands their story like no other brand. LG has not just sold products, but the dream of a better lifestyle.

LG’s 20-year journey in India has been told through an inspiring story of a single mom and her daughter who goes on to become an astronaut. The little girl dreams to reach for the stars after watching the inspirational journey of the famous Indian astronaut, Kalpana Chawla, on LG Golden Eye TV. 


In fact, LG TV is one of the things which her mother sells to make money for her daughter’s dream, though it leaves them both sad. 

The little girl, with her dedication goes on to become an astronaut at NASA, just like her idol. While she undergoes rigorous training, she finds herself surrounded by LG’s wide range of products for her comfort and care. The video ends with the girl, who is now grown up and an astronaut, gifting a brand-new LG OLED TV to her mother as a gesture for her sacrifices. 

With this story, LG salutes the loving bond in Indian families.

LG Electronics India MD Kim Ki Wan said, "The Astronaut video has found immense appreciation of viewers. As a company, we base our initiatives in customers’ insights and this video was dedicated to honour their dreams."

LG Electronics India head - corporate marketing Amit Gujral said, "This gesture shows how much the consumers love brand LG. It encourages us to make aspirations a reality and continue to live up to our brand promise - Life's Good.’’

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