iWorld

IPL and Twitter partner for real-time interactive IPL experience

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/04/17/ipl_logo_0.jpg?itok=Zju5IZ1v

MUMBAI: Twitter is buzzing and while one thought it was only for the ongoing elections, the social networking site has now partnered with the Indian Premier League (IPL), taking its 2013 partnership one step ahead. Through this association the duo will unveil a new gold standard of live, interactive and conversational experiences for cricket fans globally. The partnership will be seamlessly integrated on-air, on-ground and online.

A few initiatives include:

Twitter IPL Calendar

Through this fans can set reminders for their favourite matches, by simply tweeting @IPL with the hashtag #Calendar; they will then receive calendar entries for each IPL match on their mobile phone, which will remind the fan of the match's starting time, 10 minutes before the start of each game.

IPL Pulse

Audiences will also hear the story of IPL-7, as told through Twitter Data, with "IPL Pulse" data visualizations depicted in broadcast highlighting the most buzzing players, conversations, and trends. IPL Pulse will also be available to view on the IPL website during the season. Fans at the stadium can tweet with #PepsiIPL as well and experience the visualization growing larger-than-life on the giant screens.

Best Tweets and Hashtag Battles

As they could last season, fans will continue to have the opportunity to see the best tweets on screen, and vote for their favourite teams and players in the team and player hashtag battles, whose results will be showcased in real-time, throughout the match.

#IPLSelfie

In keeping with the phenomenon of the selfie that has spread from Twitter throughout popular culture, fans tweeting with #IPLselfie this season will have their photos featured on the IPL website.

#IPLMagic

At the end of every match, fans will be able to receive a personalised photo message with an iconic image from every match of IPL-7 when they tweet to @IPL with #Magic. This will be personalised for every user, with a message by the captain of the team featured in the photo. This will be a global first interactive experience for a sports league at this scale.

@IPLSpiderCam

Exclusive behind-the-scenes content from the IPL will get a new twist this year, with the SpiderCam turning into a first-person tweeting object, bringing never-before-seen images from the cricket field into the timeline of cricket fans in real-time, through the @IPLSpiderCam Twitter account.

#TwitterMirror

This season will also see the debut of the autographed #TwitterMirror, where players and the members of the winning team will have the ability to share candid messages with fans through customized photos, which will be tweeted out from @IPL. The story of the IPL will also be told through six-second Vine videos through the 2014 season.

Twitter Q&As

Between matches, the @IPL Twitter handle will be regularly taken over by players and commentators to interact 1-on-1 with fans.

“IPL has always set the bar high for fan engagement. This next phase of our partnership with Twitter will ensure that fans can not only take in the action this summer but participate in the fun in real-time with unique interactive experiences,” IPL Governing Council chairman Ranjib Biswal.

Twitter India market director Rishi Jaitly said, “Twitter is the world's leading mobile information network where users follow, share and experience content that is live, public and conversational. This partnership represents yet another watershed moment at the intersection of Twitter and sports. By bringing together Twitter best practices and innovation at such scale to a global audience, IPL is again truly connecting to the pulse of today's cricket fans. We congratulate them for giving fans around the world meaningful opportunities to discover content, converse and self-express as part of the live, public conversation that is IPL.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/telcom.jpg?itok=qjcMRrrV
Govt made Rs 2152 cr less than expected from spectrum sale

MUMBAI: The government raised Rs 32434.10 crore upfront from the spectrum auction this year, against the Rs 43586 cr that the Telecom Department had projected. That is a difference of Rs 2152 cr.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Beerud-Sheth.jpg?itok=bUPGkqtE
Take 'Actions on Google': partner's Gupshup with enterprises

MUMBAI: Gupshup has partnered with Google to enable enterprises to quickly and easily build for ‘Actions on Google’, its development interface for the Google Assistant. Bot builders can now create and deploy bots or actions for the assistant using Gupshup’s cross-platform development tools.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/u-tube.jpg?itok=qWiGwtLp
YouTube contemplates YRF, Shemaroo, Sony, Zee & studio tie-ups

MUMBAI: With competition in the OTT space getting tougher every passing day, the players have to ensure that they boast an edge over the rest. In a move to compete with its rivals – Netflix and Amazon Prime, Alphabet’s YouTube is in talks with some of India’s biggest production houses and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/j.jaylaitha_0.jpg?itok=U1kIdk6s
How 'internet' mourned Jayalalithaa's death

MUMBAI: 5 December, 2016, was a dark day. Not just for Tamil Nadu politics, but for everyone inspired by and believing in the strength of a self-made woman who rose to the senior ranks of leadership.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/broadband.jpg?itok=UeQMWGjZ
BSNL leads in wireline broadband internet subs addition in Sep-16

BENGALURU: In a change from the norm, the public sector telecom giant Bharat Sanchar Nigam Limited (BSNL) added 40,000 wireline broadband internet subscribers in the month of September 2016 (Sep-16). BSNL had been consistently losing subscribers in the calendar year 2016 (CY-16) until 31 August...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/sanam-teri-kasam.jpg?itok=uGh1IPgW
Eros Now gets 4-5 million subs from telcos & OEMs

MUMBAI: Folks at Eros are popping bottles of champagne! Eros International's OTT platform Eros Now has achieved two million paid subscribers worldwide through significant deals in place with all major telecom players in India such as Reliance Jio, Airtel, IDEA Cellular Network and Vodafone.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Uday-sodhi-800x800.jpg?itok=K65T_-1G
SonyLIV refreshes its brand identity 'LIV to Entertain'

MUMBAI: SonyLIV has yet again proved its status as a pioneer of innovation in its industry by unveiling a refreshed brand identity. The renewed brand ethos “We LIV to Entertain” promises to make SonyLIV the ultimate destination for rich entertainment across genres, screen types and audience...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Mark-Zuckerberg.jpg?itok=rZrcR1Lm
2016's top moments on Facebook

MUMBAI: Each year, Facebook reviews the moments, events and trends that people shared and talked most about. Today, we’re excited to share those top moments from 2016. The top moments represents most talked about, shared and discussed topics that dominated the year that went by.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/AISH_01.jpg?itok=pMc51EA2
Arre's 'A.I.SHA | My Virtual Girlfriend' wins at WebFest

MUMBAI: Arré's first web series A.I.SHA | My Virtual Girlfriend has won the best overall web series and best suspense/thriller at South Florida WebFest in Miami. The show has been selected from among a selected screening of the best 27 global web series and short films that were shortlisted.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories