iWorld

IMImobile to power BBC’s mobile and social audience engagement

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/09/24/IMMobilee.jpg?itok=9_oop2wE

MUMBAI: IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced that they have been awarded the contract under the BBC’s framework agreement for the provisioning of Mobile and Social Messaging services to help the BBC streamline the audience engagement process across mobile and social channels. The partnership commenced in July 2014, after an official supplier selection process. 

The BBC will be using IMImobile’s DaVinci Social platform across radio, TV and live events, enabling production teams to seamlessly manage inbound and outbound audience interactions across SMS, MMS, email, Facebook, Instagram and Twitter. DaVinci Social is a single tool specifically developed to enable broadcasters to manage and respond to audience interaction across multiple channels, monitor citizen journalism and integrate contextual audience feedback into live programming. In addition, the platform will be used to manage interactive services such as social and mobile voting.

IMImobile chief executive Jay Patel commented: “We are delighted to be selected by the BBC to deploy our DaVinci Social platform across the organisation. IMImobile has a deep heritage of delivering highly scalable solutions and services into the broadcasting sector. DaVinci Social fulfils the BBC’s requirements for being a universal tool for the monitoring and management of audience interaction across multiple channels”.

The growth in mobile and social communication has changed the way audiences want to consume and participate in the broadcasting experience. To help broadcasters manage the complexity of mobile and social engagement, IMImobile developed DaVinci Social, an enterprise grade, highly scalable platform that can be deployed across hundreds of production teams to centralise the management of audience engagement across multiple digital and mobile channels.

BBC head of Interactive Technical Advice & Contracts Unit Claire McLaughlin said: “Throughout the bid, IMImobile was able to successfully demonstrate that the DaVinci Social platform meets our high demands and criteria for centralising all audience interactions across our radio, TV and live event programming. The platform enables the BBC to respond to the change in audience behaviour and integrate mobile and social audience interactions into the broadcasting experience.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/23/netflex.jpg?itok=QxCXcvia
More than 85% of US millennials tune in to OTT platforms

MUMBAI: Over-the-top (OTT) platforms have become the new opium for millennials. According to a new report from the analyst firm Parks Associates, more than 85 per cent of millennials in the US subscribe use at least one OTT video service. Interestingly, the number of OTT subscribers among other...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/23/youtube.jpg?itok=Ak0dX_jp
YouTube introduces new initiatives to help creators earn more

MUMBAI: For young artists and aspiring entrepreneurs across the globe, YouTube has been nothing short of a revolution. While advertising has been the major source of revenue for YouTube's creator community, the Google-owned site now wants to go beyond ads. The tech giant has started working on new...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Atul_Gawande.jpg?itok=HsoCTI6Y
Atul Gawande appointed CEO of Amazon-JP Morgan joint venture

MUMBAI: Indian-American surgeon Atul Gawande has been appointed to lead the health care venture formed by e-commerce giants Amazon, JP Morgan and Berkshine Hathway.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/hoichoi.jpg?itok=rTn_R5ba
Hoichoi's biggest musical thriller has dropped its TRAILER

Shei Je Holud Pakhi, a Hoichoi Original Web Series, starring eminent actor - Saswata Chatterjee and popular actress - Tridha Choudhury dropped its much awaited trailer today. Tridha is back in the Bengali Entertainment Industry after a hiatus as she was busy doing projects in Mumbai.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/pixel.jpg?itok=bm_YdsXT
MyRepublic, Tata Communications sign deal for disruptive mobile services

Tata Communications has inked a deal with Singaporean TelcoTech MyRepublic as it looks to expand its services portfolio from broadband to mobile.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/babbar.jpg?itok=-8GqLsQ4
ZEE5 launches another original series- Babbar Ka Tabbar

After Zero KMS, ZEEL’s digital platform, ZEE5 today launched another web series named Babbar Ka Tabbar.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/idea.jpg?itok=y1Bdr9vH
DoT seeks legal view on the Vodafone-Idea merger

DoT (Department of Telecommunications) is seeking for legal opinion on the Vodafone-Idea merger in respect to Vodafone’s administratively allocated spectrum holdings. It is also seeking legal opinion on whether this would be wilful disobedience of the court.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/gandhi.jpg?itok=UbecJErN
Paytm appoints Ex- RBI deputy governor as advisor

Indian e-commerce payment system and digital wallet company, Paytm has appointed former RBI deputy governor Rama Subramaniam Gandhi as an advisor to the company.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/sonyliv.jpg?itok=ndD8EuJn
Yoga in the palm of your hand by SonyLIV

SonyLIV is all set to celebrate Yoga Day on 21st June with LIVFIT- India's first-ever health and wellness segment on a digital platform. Together with associate sponsor HAVELL’S Water Purifier, LIVFIT will provide inspiration to yoga and wellness aficionados through a special selection of expert...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories