iWorld

IMImobile to power BBC?s mobile and social audience engagement

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/09/24/IMMobilee.jpg?itok=ctI1d_YW

MUMBAI: IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced that they have been awarded the contract under the BBC?s framework agreement for the provisioning of Mobile and Social Messaging services to help the BBC streamline the audience engagement process across mobile and social channels. The partnership commenced in July 2014, after an official supplier selection process. 

The BBC will be using IMImobile?s DaVinci Social platform across radio, TV and live events, enabling production teams to seamlessly manage inbound and outbound audience interactions across SMS, MMS, email, Facebook, Instagram and Twitter. DaVinci Social is a single tool specifically developed to enable broadcasters to manage and respond to audience interaction across multiple channels, monitor citizen journalism and integrate contextual audience feedback into live programming. In addition, the platform will be used to manage interactive services such as social and mobile voting.

IMImobile chief executive Jay Patel commented: ?We are delighted to be selected by the BBC to deploy our DaVinci Social platform across the organisation. IMImobile has a deep heritage of delivering highly scalable solutions and services into the broadcasting sector. DaVinci Social fulfils the BBC?s requirements for being a universal tool for the monitoring and management of audience interaction across multiple channels?.

The growth in mobile and social communication has changed the way audiences want to consume and participate in the broadcasting experience. To help broadcasters manage the complexity of mobile and social engagement, IMImobile developed DaVinci Social, an enterprise grade, highly scalable platform that can be deployed across hundreds of production teams to centralise the management of audience engagement across multiple digital and mobile channels.

BBC head of Interactive Technical Advice & Contracts Unit Claire McLaughlin said: ?Throughout the bid, IMImobile was able to successfully demonstrate that the DaVinci Social platform meets our high demands and criteria for centralising all audience interactions across our radio, TV and live event programming. The platform enables the BBC to respond to the change in audience behaviour and integrate mobile and social audience interactions into the broadcasting experience.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/ayushmaan.jpg?itok=hn2CXjYX
Bollywood star Ayushmann talks about his struggle with social media in the early stage of his career on #MeriRealLife

Anupama Chopra is back with another interview on #MeriRealLife – this time with Vicky Donor’s famous and critically acclaimed actor Ayushamann Khurrana on her YouTube Channel Film Companion.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/zee5.jpg?itok=_LYHr16e
ZEE5 introduces language specific packs

ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/airtel.jpg?itok=9JnchNho
Adarsh Nair appointed chief product officer of Bharti Airtel

According to an Economic Times report, Adarsh Nair has been appointed as Bharti Airtel’s new chief product officer (CPO).

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/amazon.jpg?itok=jhIEy8G_
Amazon Prime Video celebrates Diwali with Supari Studios’ latest commercial

Taking a slightly different route from most Diwali commercials, Supari Studios integrates the magic of creative storytelling in its commercial for Amazon Prime Video.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/bi.jpg?itok=tUyElXKS
Binny Bansal steps down as Flipkart group CEO

Flipkart group CEO Binny Bansal has stepped down following an investigation into alleged "serious personal misconduct”, although he has denied the allegation.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/ashish.jpg?itok=Zler_KL3
Nokia Networks' Ashish Chowdhary to lead Apple India ops

Ashish Chowdhary, the chief customer operations officer of Nokia Networks has been appointed as Apple India head.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/uc.jpg?itok=UtKEYBPj
2 Crore Users Celebrate Diwali and 11.11 Shopping Fest with UCWeb

Around 2 crore UC users celebrated Diwali and 11.11 UC Shopping Fest with UCWeb over the past 3 weeks.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/amazon.jpg?itok=taAJhsDj
Amazon Prime Video launches Hindi UI

Amazon Prime Video has taken localisation to a higher level by adding support for a Hindi user interface, including search, navigation and customer support in Hindi on the Prime Video app and on PrimeVideo.com.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/rahul.jpg?itok=S0qqm8gW
Twitter appoints Rahul Pushkarna as head of content partnership, APAC

Rahul Pushkarna has been appointed as head of content partnership, APAC at Twitter. He confirmed his appointment through Twitter.

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories