iWorld

Hero Hockey India League crosses 7.75 lac fans on its Facebook page

MUMBAI: With the digital domain proving to be a success mantra the second edition of Hero Hockey India League continues its success run in reaching out to its fans. The Facebook page of Hero Hockey India League today crosses 7.75 lacs fan base and has seen an addition of more than 2.0 lacs fans, post 25th January 2014 when the League started.

 

Many interesting facts have come to the forefront this year through the Facebook page and which in a way showcases the fact that Hockey is yet again becoming a household entertainment game. The page has witnessed high engagement this year

 

- More Women have been added on the page than Men

- Women this year have engaged on the page more than men in terms of Liking and even commenting on the daily posts

- Last year the ratio of men vs women was 96:4. This year the ratio is 90:10

- Every post on the page has a reach of 28 million FB users

- 78% of the fan-base are in the age group of 13-24

- 4.85 lac fans have either liked or shared the post through their FB profile

 

Speaking on the huge fan following on the Facebook Page, Dr. Narinder Batra, Chairman, Hockey India League said “it’s a very happy moment for us because this kind of involvement on the FB page has proved that this game is still alive in people’s hearts. This kind of direct involvement by the Fans reiterates our belief that Hockey has always been the game that the nation looks up to. The fact that women have engaged more is the most satisfactory feeling that everyone at Hockey India is excited about”.

 

The 2nd edition of Hero Hockey India League kick-started on 25th Janaury 2014 and will culminate with the semi-finals and finals at Ranchi on 22nd and 23rd February 2014. The month long tournament features 6 teams who are fighting to win the title and bring glory to their home state.

 

For further information please contact Shilpi Bawa / Sumeet Saurabh / Supreet Ahuja / Nishant Shukla / Ashish Shiromani 9711306385 / 9711306639 / 9999202252 / 9811515535 / 9871520056 Adfactors PR

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_6.jpg?itok=mzzRWze5
Twitter India kicks off #GoLive bootcamps

MUMBAI: Twitter has expanded its Indian outreach to empower agencies and brands it works with to capitalize on live, always-on moments and video innovation through the platform. The outreach program in India is anchored by a three-prong strategy: gamified learning through DIY postcards, new deep...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_1.jpg?itok=vFeEZsoY
Hooq plans to invest $2 million on original Indian content

Hooq plans to invest $ 2 million in Indian original content in India. This is part of its APAC strategy to start sourcing local original content in Asian countries.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_0.jpg?itok=ykc-x4xP
Govt defers mega spectrum auction to Oct 1

The Indian government has deferred to Oct 1, 2016 mega sale of mobile frequencies that are aimed at ushering in quality telecoms services, including 4G services capable of delivering hi-speed broadband speed for easy video delivery.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/2_0.jpg?itok=l9LReHXP
"Cost of data is the only barrier for hyper growth of Hotstar & other OTT platforms:" Ajit Mohan

It’s considered as amongst the hottest of the OTT platforms in India. Star India’s Hotstar has earned that tag. Being a first mover in the space, it today boasts about 75 million downloads from the mobile nation India – far far ahead of the 30 odd OTT platforms which have popped up.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_2.jpg?itok=TczQE88M
BSE seeks & gets clarification on Eros Now-RelianceJio deal

The Bombay Stock Exchange (BSE) today sought clarification from Eros International Media Ltd with reference to news relating to Eros Now’s integration deal with Reliance Jio.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/CqicBZ6XYAEkgd9_0.jpg?itok=WHqBbVqu
SonyLIV encourages the Rio Indian contingent with #WohHaareNahin

NEW DELHI: Success is a sheer refusal to accept failure, a dogged determination to break free from the shackles of one’s circumstances and a willingness to rise above oneself in pursuit of one’s dreams.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/OTT.jpg?itok=XPO5_9PU
Amagi launches live linear OTT playout platform on cloudport

MUMBAI: Amagi announced TV networks and content owners can now launch live and linear OTT channels on the cloud and operate a unified platform for linear, catch up and video-on-demand (VOD) TV without any hardware.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Vikalp-Kumar.jpg?itok=FpTk9zbj
Last Minute Keys teams up with RippleDME for Online Marketing

NEW DELHI. Mobile-based marketplace solution that enables hotel bookings, Last Minute Keys has teamed up with RippleDME for online marketing.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_4.jpg?itok=6lqLSwqa
Naidu urges officers to take to modern technology in the age of social media

In a meet that was meant to convey sarkaari farmaan as well as admonish, Information & Broadcasting Minister M Venkaiah Naidu today told his officers today that the focus of communication strategy should be to incorporate innovative and out of the box ideas in order to keep pace with the...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories