iWorld

Google's new acquisition of branded content platform will bring marketers to YouTube

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/13/arein-800x800.jpg?itok=lz4aEeSh

MUMBAI: Google, which has been concerned about the monetization for YouTube for a while, released a statement recently about the acquisition of FameBit. Terms of the deal weren't disclosed.

The deal will enable YouTube to increase the number of branded content opportunities available. This will bring in more revenue into the online video community. Google’s vice president of product management Ariel Bardin, said the primary goal was to mainstream YouTube marketing. This would enable to make it a part of every brand’s monthly social media advertising strategy, he added.

FameBit is a tech startup which helps marketers to connect with digital influencers through a video platform. It presents a marketplace for the video creators to contact marketers that would be keen to sponsor their visual content. This deal will prove to be profitable for Google to help the creators on YouTube connect better with brands. It would also enable advancement of their technology for the same.

While Google helps big TV brands connect with its top channels and talent through its three-year-old Google Preferred program, the social media influencer ecosystem is vast, and not limited to YouTube. FameBit can connect brands to talent on Instagram, Vine and other platforms.

This deal is an important step to bring in sponsors not just for YouTube as a whole, but also for its individual creators. YouTube had been working to bring in financial support through its partner program. This succeeded in causing the growth of various multi-channel networks that creators had joined for business resources and ad sales.

FameBit aims to bring more automation and data science in the process of connecting brands with digital talent. This platform has been used to brand 25,000 videos. Digital innovators can use the software of FameBit to set up profiles. After doing so, brands can search for potential matches among thousands of creators which interest them. This is based on various criteria like the innovator’s audience demographics. The marketers can later hire the innovators to mention their brands in the videos or even create videos to advertise their brands.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Ravindra%20Kumar.jpg?itok=1dWgRmRD
Relaunched Gyan Darshan goes digital and mobile, also serve diaspora

MUMBAI: IGNOU has relaunched Gyan Darshan, its educational broadcast channel, which is said to be a major step in implementing education through electronic media. The channel was launched through webcasting along with Ignou's Electronic Media Production Centre (EMPC) page on Facebook.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/ABP.jpg?itok=ZL5iksCd
ABP continues to capture most video views on Facebook in Aug '17: Vidooly

MUMBAI: For the second month on the trot, it has stayed at the top. Repeating its performance of July 2017, the Hindi news TV channel ABP News, has netted the most viewed videos, according to Vidooly’s most popular 'Facebook Video Publishers' from India report for August 2017. ABP News was the...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Uday%20Reddy%20and%20Akshat%20Shrivastava.jpg?itok=DfyJRBZi
Millionlights to provide open source education via YuppTV

MUMBAI: Millionlights, a content provider, has struck an alliance with YuppTV, an OTT provider, to foster open source education. Participants would be able to learn through the Millionlights exclusive TV channel on OTT platform YuppTV. On the Millionlights portal, participants can also access the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Sandeep_Amar.jpg?itok=_0TeF3eb
iTV's new exec Sandeep Amar: We'll launch video-first, multi-platform content properties

MUMBAI: Sandeep Amar, a senior leader in the Indian digital space, has joined iTV Network as the CEO of iTV - digital.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/IMDB.jpg?itok=JtxbWnpD
Google brings user-generated movie and TV show reviews on app, mobile and web to India

MUMBAI: Google recently added a feature which now allows contribution of users' movie and television reviews within Google search results - a move towards the potential implementation of IMDB-like reviews service or something similar to its own 'Rotten Tomatoes'. Google said, for the time being, it...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/Arun_Jaitley-Bloomberg.jpg?itok=BC49S5L-
Live digital video now on Bloomberg|Quint, plans cable and DTH foray

MUMBAI: Bloomberg|Quint has announced the launch of its digital live streaming service in India. At the launch, Bloomberg|Quint live-streamed the Bloomberg India Economic Forum, which featured the finance minister Arun Jaitley as the keynote speaker.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Jeff_Sagansky-Apoorva_Bakshi-Pooja_Kohli-Sanjay_Bachani.jpg?itok=_gNGfwXp
India-focused OTT production Golden Karavan launched, two projects approved, 10 under way

MUMBAI: Combining their backgrounds and respective strengths into a powerful new digital production company, entertainment executives from the United States and India have announced the launch of Golden Karavan.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/uday-sodhi.jpg?itok=Em7IhZDQ
SonyLiv starts streaming KBC with 7 sponsors

“To chaliye, hum aur aap milkar khelte hain Kaun Banega Crorepati.” With these legendary words, the biggest star of Bollywood’s galaxy, Amitabh Bachchan, announced Indian television’s grandest show in his baritone.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/vishnu-mohta.jpg?itok=o3DMsmA3
Niche regional OTT player Hoichoi offers Bengali content on iOS, Android and Chromecast

After a series of players came, saw and partly conquered the Indian OTT space in the last 24-30 months, a new regional content player has entered the market, as has been expected. There is room for more -- for sure.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories