iWorld

Google promises more transparency in online election ads

The tech giant will provide details of advertisers as well as money spent on such ads.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/23/Sundar_Pichai.jpg?itok=41SOzLgV

MUMBAI: Google has vowed to take India specific initiatives aiming at transparency in political advertisements on its platform ahead of general elections in the country. The tech giant will provide details of advertisers as well as money spent on such ads.

"To bring more transparency to the online election ads, Google will introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library. These will provide comprehensive information about who is purchasing election ads on Google platforms and how much money is being spent," Google said in a statement. The report and ads library will also enable voters to get the election-related information they need.

Apart from that, Google has updated election ads for the country. Under the new policy, the platform requires advertisers seeking to run poll ads to provide a ''pre-certificate'' issued by the Election Commission of India (ECI) or anyone authorised by the ECI, for every ad they wish to run. Along with that Google will verify the identity of advertisers before their election ads run on its platforms.

Google said the advertiser verification process will begin on 14 February, while the India Political Ads Transparency Report and Ads Library will go live in March 2019.
The digital ad spend forecast report published by Dentsu Aegis Network predicts digital ad spend will touch Rs 14,281 crore by 2019. A majority of this predicted amount will come defiantly come from election ads.

“In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government. We’re thinking hard about elections and how we continue to support democratic processes in India and around the world. In line with this, we are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process,” Google India Public Policy director Chetan Krishnaswamy said.

Google will also make electoral information from the Election Commission and other authoritative sources easily discoverable on search for the upcoming election.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee5.jpg?itok=N4rK6uBd
ZEE5 premieres Sonchiriya

ZEE5 premieres critically acclaimed film Sonchiriya starring Sushant Singh Rajput, Bhumi Pednekar, Manoj Bajpayee, Ranvir Shorey and Ashutosh Rana on its platform today, 18th April 2019.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/study.jpg?itok=f1XCu3T_
OTT players see interactive content as the future of fiction programming

Over the top (OTT) platforms have thrown the doors open to experimenting with new content formats. Interactivity around fiction programming is proving itself as the new area of interest for OTT platforms. Following the lead of Netflix’s Black Mirror: Bandersnatch, other players including prominent...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/altbalaji.jpg?itok=OLOldfXl
ALTBalaji LAUNCHES #BreastBuffer TO COMBAT BREAST CANCER

ALTBalaji, India’s leading homegrown digital platform, launches an initiative to help recognise and sensitize people about breast cancer.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/act.jpg?itok=Q-huxZMb
ACT Fibernet partners with ZEE5 to expand its OTT offerings

ACT Fibernet, India’s largest fiber-focused wired broadband ISP (Internet Service Provider), today announced a strategic partnership with ZEE5, India’s fastest growing OTT platform.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/netflix.jpg?itok=s-rIce-9
Netflix looks to further reduce prices in India

Netflix finally understands the requirement of price-conscious India. Despite significant investment in the country, the streaming giant hasn’t been able to break into the top three OTT platforms list.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/netflex.jpg?itok=e6n2S8Wj
Netflix adds record 9.6 mn subs in Q1 2019

Streaming giant Netflix beat analyst estimates in its first quarter earnings and added record number of subscribers. The streaming platform reported paid net additions of 9.6 million in Q1 2019, up 16 per cent year-on-year (y-o-y). In terms of revenue also, it reported $4.52 billion in revenue in...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/nachiket.jpg?itok=vkETUU86
ALTBalaji guns for 6X revenue growth, to add 200 hours of original content in FY2020

Within two years of launch, Balaji Telefilm’s digital venture ALTBalaji has figured that Indians don’t mind for paying for preferred content. In the highly competitive OTT space in India, the platform has successfully operated under a subscription-led model on the back of its edgy content.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/16/youtube.jpg?itok=ExyQsjmj
YouTube's CEO Susan Wojcicki reveals the future plans to India's biggest female comedy creator Prajakta Koli

In India to attend the launch of YouTube Music as well as their annual event Brandcast last week, YouTube's CEO Susan Wojcicki collaborated with India's biggest female creator Prajakta Koli a.k.a MostlySane for a candid video chat slated to go live on Prajakta's YouTube channel this Tuesday, 16th...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/16/hungama.jpg?itok=n6wy_9td
Watch music videos on Amazon Echo Show with Hungama Music

Hungama Music, one of the leading music and music video streaming platforms in the country owned by Hungama Digital Media, today became one of the first services in India to offer music videos on Amazon Echo Show.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories