Google India unveils new initiative for SMBs

MUMBAI: In a bid to provide deeper engagement to small medium businesses (SMBs), who are looking to gain from the rising Internet user base in the country, Google India has launched a new initiative called Google Advantage.


The initiative will entail Google hosting an offline symposium to educate small medium businesses on the benefits of the Internet and also provide one-on-one consultation on how to use the latest online tools and technologies and meet their business objectives.


Speaking about the initiative, Google India head of small medium business marketing Sapna Chadha said, “Small and medium businesses in India have been a strategic focus for Google. In the last four years, we have rolled out several initiatives that are aimed to equip small medium businesses to get an online presence and use the digital platform to grow their business. With this initiative, we wanted to provide SMBs a platform to get direct access to Google and gain through deeper engagement and one-on-one consultations. We expect over 4000 small medium businesses to attend the program this week.” 


The initiative in Delhi will be executed in partnership with Google agency partners IPG Mediabrands.


IPG Mediabrands CEO Shashi Sinha said, “We’re delighted to partner with Google for this initiative. Google Advantage is a great platform for small medium businesses to connect and learn about the scope of online medium. There is a huge potential for modernization and adoption of newer marketing technology amongst SMBs in India to grow their business.”


Out of the estimated 51 million small medium businesses, only five - six per cent have online presence. Studies done by Google indicate that at least 20 per cent of India’s SMBs are already equipped with the infrastructure to leverage technology but need the help of digital experts to help them navigate some of the complexities of navigating the constantly changing digital landscape.


The initiative is designed to help small medium businesses get first hand information from Google in a format that will encourage SMBs to share their challenges and learn directly from Google experts. The event will be held in Delhi from 7 - 12 September, 2015 and extend to more cities basis the feedback.

Latest Reads

Voot to stream Big Boss's 'Unseen Undekha' videos

Viacom18's OTT platform, Voot, will showcase exclusive content of its reality show Bigg Boss 10. The on-demand destination has developed a special space called Unseen Undekha wherein users can stream videos of any celebrity or commoner of their choice from inside the house anytime.

iWorld Over The Top Services
IoT is risk to networks; Netflix, PayPal, Twitter and Amazon temporarily shut in cyber attack

MUMBAI: Nobody is safe until everybody is safe, it is said. The most hyped and happening currency in the world of communication as well as the best weaponry in the wireless world -- the Internet -- was under attack. Cyber attackers can DDoS (Distributed denial of service) for a range of purposes,...

iWorld e-commerce
Interconnect tussle: Vodafone, Airtel, Idea may move court against proposed Rs 3,000-cr penalty

MUMBAI: The Telecom Regulatory Authority of India (TRAI) plans to impose a heavy penalty on three major telecom operators for failing to provide adequate interconnectivity to RJio even as operators attempted to comply with the rules. Jio had written to the TRAI seeking action against incumbent...

iWorld Telecom
How broadcasters can use Facebook better?

MUMBAI: Facebook’s daily active user base in India clocked a whopping 22 per cent growth rate by the second quarter of 2016, which is much higher than the 17 per cent growth rate the social media giant enjoys globally. Naturally, addressing its India-only usage and the issues concerning it is of...

iWorld Social Media
How to make your content viral?

MUMBAI: How often do we hear the term ‘viral’? From the germination of an idea to its execution, the only target people want to achieve is making it go viral. Be it a concept or a new initiative, grabbing the maximum number of eyeballs or reaching out to the masses remains the crucial part.

iWorld Social Media
Culture Machine launches digital channel Om Bhajan Bhakti

Culture Machine has launched its new digital brand on devotion and spirituality, titled "Om Bhajan Bhakti". The channel explores the spiritual and devotional space by providing unique experiences and learning to viewers.

iWorld Video On Demand
Welcome offer lands Reliance Jio in 4G speed soup

Even as Reliance Retail today launched 4G F1, the first device under the LYF brand outside the four elements branding, Reliance Jio seems to have received a setback with TRAI declaring its speed to be the poorest among five telecom operators. LYF F1 has been launched with advanced 4G for Reliance...

iWorld Telecom
Vodafone India announces roaming free from Diwali

Vodafone India, one of India’s leading telecom service providers, has announced free incoming calls while roaming nationally for all its customers. Starting this Diwali, all Vodafone India customers, travelling anywhere in the country, can continue to talk worry free without having to cut short...

iWorld Telecom
Facebook updates architecture for India's next billion coming online

GURGAON:  "We (Facebook) are now launching a new architecture so you can see less grey boxes, and more relevant stories quickly, regardless of your network connection. This new architecture of News Feed allows stories to be ranked on the client after being sent from the server. We avoid spinners...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories