iWorld

FY-15: Facebook revenue grows 43.8%, net income up 25.4%

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/01/29/2_facebook-logo.jpg?itok=UftSnKUf

BENGALURU: Facebook reported 43.8 per cent growth in revenue for the year ended 31 December, 2015 (FY-2015, current year) at $17,928 million as compared to $12,466 million in FY-2014. The company’s net income attributable to common Class A and Class B stockholders increased 25.4 per cent to $3,669 million (20.5 per cent margin) as compared to $2,925 million (23.5 per cent margin). For the quarter ended 31 December, 2015 (Q4-2105, current quarter), revenue increased 51.7 per cent YoY to $5,841 million as compared to $3,851 million, while net income attributable to common Class A and Class B stockholders more than doubled (up 2.23 times) YoY to $1,555 million (26.6 per cent margin) as compared to $696 million (18.1 per cent margin).

“2015 was a great year for Facebook. Our community continued to grow and our business is thriving,” said Facebook founder and CEO Mark Zuckerberg. “We continue to invest in better serving our community, building our business, and connecting the world.”

Approximately 95.3 per cent of Facebook’s revenue came from advertising in the current year as compared to 92.2 per cent in FY-2014, while the rest came from Payments and Other Fees. Please refer to Fig A below for revenue breakup in Advertising and Payments & Other Fees.

A major portion of Facebook’s advertising revenue (almost 50 per cent) comes from the US and Canada (US-Can), followed by Europe (Eur, about 25 per cent). The Asia-Pacific (APAC) region contributes about 15 per cent, while the Rest of the World (ROW) about 10 per cent. Please refer to Fig 2 below for advertising revenue break-up by user geography.

Facebook’s Daily Active Users (DAU) in Q4-2015 increased 16.6 per cent YoY to 1038 million from 890 million and increased 3.1 per cent QoQ from 1007 million. The number of Mobile DAUs in the current quarter increased 25.4 per cent YoY to 934 million from 745 million and increased 4.5 per cent QoQ from 894 million.

Please refer to Fig 3 below. Facebook has the highest number of Daily Active Users (DAU) from ROW followed by APAC , Eur and US-Can respectively in terms of DAU. In other words, US-Canada and Europe’s DAUs, which amount to about 26 per cent, contribute about 75 per cent of Facebook’s advertising revenue, and the ROW and APac’s DAUs contribute about 25 per cent, reflecting higher ARPUs from US-Can, followed by Eur, APac and ROW in descending order.

The curve B in Fig 3 below signifies the ratio of DAUs to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs to DAUs.

>

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/Netflix_new.jpg?itok=2lV_JbVb
Netflix may hit critical point of business very soon

Netflix may soon witness a crucial moment in its business soon. After William Blair analyst Ralph Schackart said on Monday that the stock can rise 22 per cent by the end of the year, shares of the streaming giant gained more than 3 per cent.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/libra.jpg?itok=9EJ15JsG
Facebook reveals plan to launch cryptocurrency Libra

Social media giant Facebook moves ahead in the direction of entering the e-commerce sector as it revealed plans on Tuesday to launch a cryptocurrency called Libra. According to media reports, Facebook has linked with 28 partners in a Geneva-based entity called the Libra Association which will...

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/ZEE5_India.jpg?itok=zvu8iUJG
Publicis Capital bags the creative mandate of ZEE5 India

Carrying on with its winning momentum, Publicis Capital has bagged the creative mandate of ZEE5 India, India’s fastest growing OTT platform. The agency will manage the creative duties for the leading OTT brand across their AVOD, SVOD, Regional SVOD and Trade (B2B) verticals.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/tv.jpg?itok=AB047IQJ
Content choice drives Indians’ subscription to multiple OTT platforms

OTT subscription fatigue is a myth in India for now. While subscribing to multiple OTT services, Indian subscribers rely on content as the driving force. There are three primary reasons for this - demand for more content options (42 per cent), satisfying the content needs for an entire family (42...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/indvspak.jpg?itok=fPYxEAEC
#INDvPAK becomes the most tweeted about ODI on Twitter with 2.9 million Tweets

MUMBAI: India won by 89 runs in Manchester on Sunday to extend their unbeaten streak against Pakistan in the World Cup history. While we saw the rivalry between both teams on the field, the roar of the fans was loud on Twitter. The game broke cricket records by becoming the most Tweeted about one...

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/tapan.jpg?itok=faLvlqy_
Hungama appoints Tapan Sharma as the vice president for integrated media sales

MUMBAI: Hungama, India’s leading digital entertainment company, has appointed Tapan Sharma as the Vice President for Integrated Media Sales. With over 16 years of work experience in ad sales and content monetization, Tapan comes to Hungama from Gaana where he served as the National Head – Audio...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/facebook.jpg?itok=EuABI7Nb
Facebook and Kiran Rao partner to unleash the power of mobile storytelling

From cinematic canvas to mobile canvas, filmmaker Kiran Rao marked her return to direction with two films made for Facebook India.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/gs.jpg?itok=UgXFjjVu
One Digital Entertainment to focus on content localisation, international expansion and tech innovation

Along with focusing on reaching out to global audiences, digital content network One Digital Entertainment is also focusing on the niche regional ones. Meanwhile, localisation of content is a key focus area this year.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/11/vigo.jpg?itok=AuwI3pmF
Top Indian Cricketers Catch the Beat of #YehWorldCupHumaraHai Anthem on Vigo Video

Vigo video users Mellow’D, Krishnan, Vishal Ahire, Sumit Kumar and Tushar Chatterjee created a heartfelt yet catchy song #YehWorldCupHumaraHai to celebrate the spirit of ongoing ICC World Cup 2019.

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories