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FIFA World Cup Final sets Twitter, Facebook abuzz

Mumbai: Football is fodder for social buzz. And when a European team and a Latin American team are battling to take home the FIFA World CUP, it can scale new heights. As it did in the case of the final last night when Germany emerged triumphant by sneaking a goal in in the second half of extra time. According to both Twitter and Facebook, the World Cup Final has set new records for them as far as social engagement is concerned.

 

Twitter announced the  game peaked at 618,725 tweets a minute, smashing the previous record of 580,166 tweets per minute set during Germany's wipeout of Brazil in the semifinal. The total number of tweets: 32.1 million during the game.  But the German-Brazil match holds the record at 35.6 million tweets for the most socially active sports event ever.

 

Facebook said that its timeline was buzzing like never before with 88 million users making a record 280 million interactions (posts, likes, comments) when the Germans and Argentinians chased the ball on the field during the final.  The previous highest was 245 million interactions, which was registered during the SuperBowl in 2013.

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