Fashion Models and Bloggers come together for a unique web reality show

MUMBAI: FameBox, the multi-channel online talent platform, has announced the launch of ‘American Swan Beauty &the Blogger’,a unique online reality show where fashion models and bloggers come together to set social media buzzing. The show involves teaming up of fashion models with bloggers to compete for viewers’ attention online. The team that garners the maximum social media influence will be declared the winner.


The call for entries is currently on and interested participants can register on the American Swan Beauty & the Blogger site.


After the initial call for entries phase which started from 7th April April, 8 models and 8 bloggers will be shortlisted. These models and bloggers will then be paired in teams. These teams will face-off against each other over 3 days where they will be competing on social media in real time through a series of challenges set against a luxurious beach resort. Video content created through the challenges will be uploaded across social media platforms including YouTube.


The winning team will win exciting goodies and opportunities to showcase their talents. The winning ‘Beauty’ will becrowned the face of American Swan whereas the ‘Blogger’ will be designated the social media brand ambassador for American Swan for 2014. The team will also win the chance to host their own exclusive show on YouTube under the FameBox network. Besides this, there will also be a cash prize and merchandise from American Swan.


The event will be hosted by popular actor and VJ, Cyrus Sahukar.


While American Swan, a leading online fashion brand in India, is the presenting sponsor for Beauty & the Blogger, Famebox has also roped in TRESemme, salon qualityhaircare product,as the Associate Sponsor.


Speaking about Famebox’sinnovative web reality show, Dhruvank Vaidya, Director, FameBox said, “The ‘Beauties’ provide the glamour while the ‘Bloggers’ buzz social media live, making for extremely engaging and entertaining viewing.  By putting the power of digital video and social media together we are breaking new frontiers of entertainment on the web.  This also provides a platform to highly talented models and bloggers to showcase themselves and take their popularity to the next level.”


For registrations, please log on to: http://www.fameboxnetwork.com/beauty-n-blogger.phpor email profiles and pictures tobeauty&theblogger@fameboxnetwork.com.

Stay tuned for more action and updates on: https://www.facebook.com/FameBoxNetworkand www.twitter.com/FameBoxNetwork

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