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Facebook & TLabs tie up to fortify mobile-based start-ups' analytics & monetisation

MUMBAI: Facebook and TLabs accelerator have partnered to strengthen the mobile startup ecosystem in India. Both Facebook and TLabs have a strong focus and expertise on Internet and Mobile businesses, and will build on the knowledge and learnings of in-house senior mentors to engage and educate budding entrepreneurs.

As part of this partnership, they will co-host multiple events for solving startups’ issues around user experience, analytics, app installs, monetisation and more.

Facebook will also provide FbStart referral codes to TLabs for use by TLabs’s mobile portfolio companies. FbStart is a global program designed to help mobile startups build and grow their apps. Startups with a live mobile app on Google Play/iOS stores or a working Messenger bot can apply for the FbStart Program and membership is awarded to selected start-ups, post a review from the Facebook team.

These startups will receive ad credits from Facebook and benefits from more than 30 partners, including AWS, Dropbox, SalesForce and MailChimp. Along with these benefits, startups in the FbStart program will also get support and mentorship from Facebook’s product experts and join an exclusive community of global start-ups.

TLabs COO Abhishek Gupta said, “It’s an incredible step by Facebook for the mobile ecosystem, and start-ups would be highly benefited from being a part of the Facebook global community.”

Facebook India head - product partnerships Satyajeet Singh commented that partnering with TLabs was a progressive decision towards creating an empowered start-up ecosystem in the country.

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