iWorld

Facebook launches Agency Ambassadors Program in APAC

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/11/13/Untitled-1.jpg?itok=KysfXyHd

MUMBAI: With the ever-evolving nature of the digital landscape and millions of pieces of online content being created every minute, it?s never been more important for marketers to understand how to cut through the clutter to reach their audience.

In a bid to keep its agency partners up to speed on its products and services as well as support the development of local agency talent, Facebook?s initiative saw top creative and media minds from agencies across Asia-Pacific took part in the very first Agency Ambassador program for the region.

Facebook launched the Agency Ambassador Program in Asia-Pacific as a hands-on education session. During the three-day session in Singapore, Facebook?s teams worked closely with agency representatives from India, Japan, Korea and Southeast Asia on how to apply best practices to campaigns and client briefs so the knowledge sticks.

Joining it for the Agency Ambassador sessions in Singapore were representatives from Amnet, Carat, CyberAgent, Dentsu, iProspect, OMD, PHD, Hakuhodo, Havas Media, IPG, Madison, Resolution Media, Septeni, Starcom Mediavest and ZenithOptimedia.

What they did?

A little bit of work and a little bit of play. Day one was kicked off with a tour of the new Facebook Singapore digs and a local goodies swap, agency reps sharing snacks from their home country as a ?getting to know you? icebreaker. The reps were then broken into teams for a Blueprint download, each group given a hypothetical client brief they had to bring to life using Facebook marketing principals they had learnt throughout the day. The session covered everything from dissecting a brief, putting up ads wireframes to align with business objectives, creative best practice, a targeting module as well as campaign measurement and reporting.

It was a full day of planning, executing and reporting, where participants soaked up knowledge not only from Facebook but also from each other.

?We found agencies and clients learn more efficiently when they take concepts and apply them immediately so they stick. It?s not just about listening to someone talk?it?s about interacting with your team members and putting what you learn into action as the day goes on,? shares Facebook APAC agency development lead Matthew Drury.

Day two was a mix of deep dive learning sessions from Facebook and Instagram experts like Fergus O?Hare from the Creative Shop, Amit Chaubey from Marketing Science and Swati Rai who chatted about Atlas and what it means for agencies and brands.

Participants had the chance to ask questions after each session to better understand how Facebook can help them achieve the best results for their current clients as well as win new business.

But it wasn?t just work?it was also a chance for agency teams from around the region to connect with each other, mingling and networking over drinks in the Facebook Singapore beer garden before heading out to dinner.

What's next?

Facebook will continue to work closely with the agency representatives that took part in the Ambassador Program, helping them to hand select Blueprint courses relevant to their agency. The agency ambassadors will head up Facebook and Instagram product learning within their agencies so other team members are brought up to speed on the marketing products available to them.

?We will continue the conversation now that everyone has gone back home. They are part of our Facebook and Instagram community so we want to keep the dialogue flowing. We will work with our ambassadors to get feedback on our products so we can tailor them to better suit their clients' needs and ultimately collaborate to produce more stand out, award winning work,? added Facebook APAC agency development lead Edel Horgan.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/AMBANI.jpg?itok=zNibmglX
RIL close to buying majority stakes in DEN, Hathway

Reliance Industries is expected to buy controlling stakes in two of India’s largest cable TV and broadband service providers

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Taranjeet%20Singh.jpg?itok=dnumI-hj
ZEE5 appoints Taranjeet Singh asChief Revenue Officer& Business Head - New Projects

ZEE5 India, India's second largest OTT platform known for its muscle in multi-lingual content, today announced the appointment of Taranjeet Singh as the Chief Revenue Officer & Business Head – New Projects for the platform.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/netflix.jpg?itok=bVIQH9bf
Netflix Q3 app revenue up 90% y-o-y

Netflix's financials show it had a strong Q3 on mobile. The app dramatically observed an upswing by generating gross $243.7 million which represented a 90 per cent year-on-year increase as compared to Q3 2017. The popular streaming app has surpassed an estimated $1.4 billion in total gross revenue...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/avia.jpg?itok=D8QtSi-I
AVIA announces new members

The Asia Video Industry Association (AVIA) today announced that Netflix has joined as a Patron member, alongside Globe Telecom as a Corporate member, strengthening the mandate of the Association to represent the interests of companies across the broader video industry in Asia.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/coai.jpg?itok=9s-1J2pW
3 more quarters of losses for telecom industry, says COAI

According to COAI director general Rajan Mathews, the telecom sector will probably experience three or more quarters of losses, as the telcos remain under pressure due to high levies and unsustainable tariffs.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/hulu.jpg?itok=_ijK9rAv
India’s Porus Rises In the land of the Rising Sun- Japan

One Life Studios premium historical drama series Porus, which depicts the legendary warriors battle against the world’s biggest conqueror Alexander the great will now be showcased in one of the top premium OTT platforms in Japan- Hulu.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/Data-breach.jpg?itok=TX7OnSWg
Data of 29 mn users hacked says Facebook

MUMBAI: Social media company, Facebook, on Friday stated that hackers had accessed 29 million user data in the breach which was disclosed late last month. Facebook previously had said that 50 million users were affected due to the data breach.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/internet.jpg?itok=HaFuQsbm
No internet shutdown in India confirms Cyber Security official

A news report by international television network Russia Today shocked the world as it reported about an internet blackout all over planet earth.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/telecom.jpg?itok=cgzeksJR
Import tariffs hike to hurt telcos' network expansion: Report

The government, on Thursday, announced a plan to rein in imports and bolster a falling rupee. It will raise import tariffs on several electronic items and communication devices. The tariff hike was the second such move by the government in a two-week span according to Reuters.

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories