Facebook introduces live interactions by celebrities


NEW DELHI: Athletes, musicians, politicians and other influencers who use Facebook Mentions to share and connect with their fans, can now go Live.

At a time when more than 900 million people are connected to public figures on Facebook, the company launched - Live, a new way for public figures to share live video from Mentions with their fans on Facebook.

With Live, public figures can take fans behind the scenes, host a Q&A, share announcements, and more ? all in real time. 

Public figures can use Live to grow and engage their fan base. Live is a new way for you to connect authentically with fans in a moment. When one starts a Live video, it will appear in News Feed for the fans to comment, like and share with their friends. People who have recently interacted with posts will also receive a notification when a broadcast starts.

Live can also help interact directly with fans and other public figures in real time, according to Facebook product manager Vadim Lavrusik. During a broadcast, the number of viewers and a real time stream of comments from people tuning in will appear and one can respond to comments live during the broadcast, or choose to hide comments.

A video can be kept by Live for fans to view later. After a broadcast has ended, the video will be published on the Page of the performer so that fans who missed it can watch at a later time, and remove it at any time. 

Some live broadcasts that are lined up by public figures in the near future are Dwayne The Rock JohnsonSerena WilliamsLuke BryanRicardo Kak?Ashley TisdaleLester HoltMartha StewartMichael Bubl? and more.

Latest Reads

Urban-rural internet experience gap needs bridging: Gaurav Malik

The digital savvy generation not only yearns for good content but also a seamless viewing experience. A few seconds of latency or buffering can push the user to switch to other platforms. Thus media companies, especially OTT platforms, are integrating with content delivery networks (CDN), content...

iWorld Over The Top Services
Airtel-Telenor to expand home broadband to 2 mn

Airtel’s acquisition of Telenor will provide the broadband business a boost. As India is an under-served market in broadband, the company is planning to expand its home pass footprint to 2 million in FY19.

iWorld Broadband
ZEE5 launches Lockdown with Badshah, Kailash Kher, Raftaar, Jonita Gandhi and many more

ZEE5, India’s largest and most comprehensive digitalentertainment platform for language content, today launchedLockdown – a path-breaking concept in collaboration with renowned rapper and composerBadshah.

iWorld Over The Top Services
Broadband on cable fibre declining?

Is broadband on cable fibre on the decline in India? Results over the past few quarters of some of the multisystem operators or MSOs seem to indicate just that. Mukesh Dhirubhai Ambani’s largest start up in the world Reliance Jio Infocom Ltd (JIO) is the one of the biggest upheavals that has...

iWorld Broadband
India’s ranking falls in latest Netflix ISP speed index

The streaming giant releases a monthly update on which ISPs provide the best primetime Netflix streaming experience.

iWorld Over The Top Services
MX Player's content play for OTT platform launch

In the last two years, India’s media and entertainment industry has witnessed the emergence of several over-the-top (OTT) players. With an ambition to gain a foothold in the burgeoning OTT space, Times Internet recently acquired a majority stake in Seoul-based MX Player. While the company is yet...

iWorld Over The Top Services
Amazon scaling up investment for Indian marketplace biz

E-commerce giant Amazon has invested additional Rs 2,700 crore for its Indian marketplace unit at a time when it continues to battle its local rival Flipkart along with investing about Rs 100 crore for food retail business in India, according to a report from Mint.

iWorld e-commerce
ZEE5 presents “Lal Bahadur Shastri’s death – An unfinished story” India’s biggest cover-up

ZEE5, India’s largest and most comprehensive digital entertainment platform for language contentannounce the launch of “Lal Bahadur Shastri's Death - An Unfinished Story

iWorld Over The Top Services
What's New on HOOQ

HOOQ, Southeast Asia’s largest video on demand service reveals its content line up for the next three months (August – October). Get ready for an exciting three months filled with fresh blockbusters, classic comedies and same-day as U.S. Telecast series.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories