iWorld

DD YouTube channel sees more than 60mn viewers for live election verdict

The number is the highest in DD’s online history

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/24/ddyoutube.jpg?itok=COpPkZzM

MUMBAI: It was quite evident from the viewership trends of the past few high-decibel events like the IPL and general polls, that there is going to be a huge influx of native digital population on various streaming sites to keep a tab on the live election verdict on 23 May.  All of the big and small online organisations were online throughout the day with timely updates on the counting process yesterday, and are still continuing to do so as the electoral mathematics progresses.

While the public broadcaster of the country, Doordarshan (DD), has been lagging behind other TV channels in terms of viewership for quite a few years, it seems like it has been reviving its lost sheen now with the help of digital.

As tweeted by Prasar Bharati CEO Shashi Shekhar, the YouTube channel of Doordarshan recorded more than 60 million views on the live streaming of electoral counting.

Shashi had earlier tweeted how DD’s regional YouTube channels saw a surge in viewership during the polls with DD News Guwahati recording a 100 per cent increase in daily viewership, while for Maharashtra it was 400 per cent, on the day of voting in the state.

As per recently released IRS readership data for Q1 of 2019, 50 per cent of active internet users in India come from rural India, who form a substantial number of DD’s viewership on TV as well.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/hotstar.jpg?itok=clTTF8yi
Real-life drama series ‘The Loudest Voice’ launches on Hotstar Premium

MUMBAI: Based on a book by Gabriel Sherman, ‘The Loudest Voice’ is a seven-part limited series that brings forth events around the life of Roger Ailes, the former CEO of Fox News. Focusing primarily on the past decade, the series touches on defining moments in Ailes' life, including his experiences...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/netflix.jpg?itok=fRaUc0Eu
Jio GigaFiber drops to third position in Netflix ISP Speed Index ranking for June 2019

Reliance led broadband service Jio GigaFiber has dropped to third position as per Netflix ISP Speed Index rankings of June 2019 in India. Earlier it had a speed of 3.53 Mbps which has now dropped to 3.49 Mbps. 7 Star Digital has been ranked as the fastest broadband service in the country with 3.54...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/sam.jpg?itok=vcjkSWfk
Hotstar dominates OTT reach statistics

Star India-led Hotstar is the chart leader of the Indian OTT market. According to a report by Install metrics, Hotstar has the highest market share of 45.88 per cent as of March 2019. According to another report by Data Intelligence & Management Platform KalaGato, Hotstar leads the reach market...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/yogesh.jpg?itok=HWndD4D4
ZEE5 appoints Yogesh Manwani as head, news & stories

MUMBAI: ZEE5, India’s fastest growing OTT platform has appointedMr. YogeshManwani as Head, News & Stories. Commenting on the new appointment,Taranjeet Singh,Chief Revenue Officer and Business Head, New Projects, ZEE5 Indiasaid, “News is a dynamic space which is constantly changing and evolving....

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/zee5.jpg?itok=3XQot8dz
ZEE5 announces pyschological thriller ‘Posham Pa’

MUMBAI: ZEE5, India’s fastest growing OTT platform announces ‘Posham Pa’, a psychological thriller starring actress Mahie Gill, Sayani Gupta and Ragini Khanna in a never seen before avatar. Directed by national award-winning filmmaker Suman Mukhopadhyay, written by Nimisha Misra and produced by Ten...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/netflix.jpg?itok=SUVvqB1G
Netflix announces five new original series across a variety of genres

MUMBAI: Netflix today announced five new original series across a variety of genres including Young Adult, drama, thriller, horror and comedy. With deadly zombies, scary gangsters and daring friends, these incredibly diverse Indian stories are for mainstream audiences in India and around the world. 

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/jio.jpg?itok=iqSCblTi
Jio furthers its commitment to reduce gender gap in digital adoption

MUMBAI: Jio, the world’s largest mobile data network, has today announced that it has partnered with GSMA’s Connected Women Initiative to bridge the gender gap in digital adoption and digital literacy among women in India. Jio and GSMA will work towards empowering more women with increased access...

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/zee5.jpg?itok=WSxCefPg
Amazon Prime Video, ZEE5 in talks for partnership

MUMBAI: Two strong players in the Indian over-the-top (OTT) ecosystem i.e, Amazon Prime Video and ZEE5 are in talks for a partnership. According to a report in the Economic times, the platforms are currently negotiating for a platform deal. The report also added quoting an unnamed source that it...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/hotstar_0.jpg?itok=VnEQKpWC
Hotstar clocks 25.3 mn concurrent viewers to set new global record

MUMBAI: Hotstar, India’s largest premium streaming platform, continued to raise the bar in live streaming, setting a new global benchmark during the India vs New Zealand semi-final on 10th July 2019. The platform registered an unprecedented 25.3 million concurrent viewers, shattering its own...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories