iWorld

Blogmint, DMAi join hands for influencer marketing programme

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/05/26/Untitled-11.gif?itok=e1qZH9EB

MUMBAI: India’s first automated marketplace Blogmint, which connects brands and bloggers, has joined hands with DMAi to launch a first-of-its-kind executive session on the adoption of influencer marketing in India.

It will be an informative and interactive platform for businesses of all sizes to learn and unlearn about influencer marketing, which is the fastest growing channel for online customer acquisition. This will help brands generate returns on social media.

With a view to spread the message of influencer marketing, Blogmint and DMAi conducted the first session at the Radisson Hotel in Delhi earlier this month and plan to continue this exercise in various parts of the country. A session is scheduled on 27 May in Mumbai.

Blogmint CEO Irfan Khan said, “As influencer marketing empowers brands to leverage the power of word of mouth through influential bloggers and content producers with significant number of fans and followers on social media, it is increasingly becoming an integral part of brand’s marketing mix. However, there’s a big gap between brands and social influencers on how to collaborate successfully and responsibly. Through this initiative, we wish to bridge this gap between businesses and influencers.”

“We remain committed to advancing the practice of response driven marketing through such initiatives. There is a library of rich content for our CXO (chief experience officer) roundtables that the industry can benefit from. We are thankful to Blogmint, who have partnered in curating the sessions for the influencer marketing roundtables,” added DMAi director and COO Shelly Singh.

The first event witnessed more than 50 CXOs from leading companies like Reebok, SAP and HCL among others.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Ravindra%20Kumar.jpg?itok=1dWgRmRD
Relaunched Gyan Darshan goes digital and mobile, also serve diaspora

MUMBAI: IGNOU has relaunched Gyan Darshan, its educational broadcast channel, which is said to be a major step in implementing education through electronic media. The channel was launched through webcasting along with Ignou's Electronic Media Production Centre (EMPC) page on Facebook.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/ABP.jpg?itok=ZL5iksCd
ABP continues to capture most video views on Facebook in Aug '17: Vidooly

MUMBAI: For the second month on the trot, it has stayed at the top. Repeating its performance of July 2017, the Hindi news TV channel ABP News, has netted the most viewed videos, according to Vidooly’s most popular 'Facebook Video Publishers' from India report for August 2017. ABP News was the...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Uday%20Reddy%20and%20Akshat%20Shrivastava.jpg?itok=DfyJRBZi
Millionlights to provide open source education via YuppTV

MUMBAI: Millionlights, a content provider, has struck an alliance with YuppTV, an OTT provider, to foster open source education. Participants would be able to learn through the Millionlights exclusive TV channel on OTT platform YuppTV. On the Millionlights portal, participants can also access the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Sandeep_Amar.jpg?itok=_0TeF3eb
iTV's new exec Sandeep Amar: We'll launch video-first, multi-platform content properties

MUMBAI: Sandeep Amar, a senior leader in the Indian digital space, has joined iTV Network as the CEO of iTV - digital.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/IMDB.jpg?itok=JtxbWnpD
Google brings user-generated movie and TV show reviews on app, mobile and web to India

MUMBAI: Google recently added a feature which now allows contribution of users' movie and television reviews within Google search results - a move towards the potential implementation of IMDB-like reviews service or something similar to its own 'Rotten Tomatoes'. Google said, for the time being, it...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/Arun_Jaitley-Bloomberg.jpg?itok=BC49S5L-
Live digital video now on Bloomberg|Quint, plans cable and DTH foray

MUMBAI: Bloomberg|Quint has announced the launch of its digital live streaming service in India. At the launch, Bloomberg|Quint live-streamed the Bloomberg India Economic Forum, which featured the finance minister Arun Jaitley as the keynote speaker.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Jeff_Sagansky-Apoorva_Bakshi-Pooja_Kohli-Sanjay_Bachani.jpg?itok=_gNGfwXp
India-focused OTT production Golden Karavan launched, two projects approved, 10 under way

MUMBAI: Combining their backgrounds and respective strengths into a powerful new digital production company, entertainment executives from the United States and India have announced the launch of Golden Karavan.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/uday-sodhi.jpg?itok=Em7IhZDQ
SonyLiv starts streaming KBC with 7 sponsors

“To chaliye, hum aur aap milkar khelte hain Kaun Banega Crorepati.” With these legendary words, the biggest star of Bollywood’s galaxy, Amitabh Bachchan, announced Indian television’s grandest show in his baritone.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/vishnu-mohta.jpg?itok=o3DMsmA3
Niche regional OTT player Hoichoi offers Bengali content on iOS, Android and Chromecast

After a series of players came, saw and partly conquered the Indian OTT space in the last 24-30 months, a new regional content player has entered the market, as has been expected. There is room for more -- for sure.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories