iWorld

Blogmint, DMAi join hands for influencer marketing programme

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/05/26/Untitled-11.gif?itok=e1qZH9EB

MUMBAI: India’s first automated marketplace Blogmint, which connects brands and bloggers, has joined hands with DMAi to launch a first-of-its-kind executive session on the adoption of influencer marketing in India.

It will be an informative and interactive platform for businesses of all sizes to learn and unlearn about influencer marketing, which is the fastest growing channel for online customer acquisition. This will help brands generate returns on social media.

With a view to spread the message of influencer marketing, Blogmint and DMAi conducted the first session at the Radisson Hotel in Delhi earlier this month and plan to continue this exercise in various parts of the country. A session is scheduled on 27 May in Mumbai.

Blogmint CEO Irfan Khan said, “As influencer marketing empowers brands to leverage the power of word of mouth through influential bloggers and content producers with significant number of fans and followers on social media, it is increasingly becoming an integral part of brand’s marketing mix. However, there’s a big gap between brands and social influencers on how to collaborate successfully and responsibly. Through this initiative, we wish to bridge this gap between businesses and influencers.”

“We remain committed to advancing the practice of response driven marketing through such initiatives. There is a library of rich content for our CXO (chief experience officer) roundtables that the industry can benefit from. We are thankful to Blogmint, who have partnered in curating the sessions for the influencer marketing roundtables,” added DMAi director and COO Shelly Singh.

The first event witnessed more than 50 CXOs from leading companies like Reebok, SAP and HCL among others.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/hesting.jpg?itok=krKqer8L
Netflix to set shop in Mumbai, invest in local content

MUMBAI: US California-based video streaming service provider Netflix has plans to establish an office in India aimed at stepping up its game in India, according to a National US-India Chamber of Commerce news release. The India office is expected to be based in Mumbai -- the company’s fourth in...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/REED%20hastings.jpg?itok=c-BZFZyR
Netflix viewing is 6% of Hotstar’s in India: 21st CF CFO Nallen

NEW DELHI: Star India’s parent 21st Century Fox feels that Star’s OTT platform Hotstar future in the Indian market was great and that it has become the `second TV’ in Indian homes that highlights global competitors like Netflix and Amazon have failed to make a dent yet.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/viu.jpg?itok=FET-yE0z
Viu's unique Asian content attracts six million active users, claims 50% growth in four months

Viu, a leading pan-regional OTT video service by PCCW Media, hit six million monthly active users (MAU) across its markets in March this year, representing a 50% growth from four million as of November 2016.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/nachiket.jpg?itok=feWAGDjh
ALTBalaji claims its exclusive content has global reach, regional shows in pipeline

ALTBalaji, the digital platform of Balaji Telefilms which launched on 16th April 2017, now has an audience in over 70 countries with 10 days of the service going live. ALTBalaji was made available globally and the shows have found an audience not just with the South Asian Diaspora but also with...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Rajiv%20Mehrotra.jpg?itok=YmZWnJss
Vihaan bags BSNL's north-east connectivity project

NEW DELHI: Indigenous telecom equipment manufacturer Vihaan Network Limited has bagged a Rs 16.48 billion telecom infrastructure project of state-owned Bharat Sanchar Nigam Ltd for providing connectivity in over 4000 villages in remote areas of Arunachal Pradesh and Assam. Emerging as the lowest...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Belsasar%20Lepe%20and%20Kevin%20Towes.jpg?itok=YkBhF6ZW
Ooyala & Adobe together make an OTT connection

MUMBAI: Ooyala, a global provider of video monetisation technology and services, has announced a new partnership with Adobe that combines Ooyala’s Integrated Video Platform (IVP) solutions with the Adobe Experience Cloud. Premium media and entertainment companies will be able to build best-of-breed...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/ManojSinha-800x800.jpg?itok=sRXk8eYZ
99% telecom-related plaints resolved on Twitter

NEW DELHI: About 99 per cent of the complaints have been resolved through social media since the launch of Twitter Sewa in August last year for registration and resolution of complaints. According to data released by the Bharat Sanchar Nigam Ltd, a total number of 27,988 complaints had been...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Peter%20Bithos-800x800.jpg?itok=xaqL2VFp
Hooq unveils three Asian original productions

MUMBAI: Hooq will be doubling down on local Asian stories, making a bold move into original content across the region. Hooq will be announcing five all-new Asian originals, adding to its already comprehensive Asian catalogue. These five new projects, which will be announced at APOS this week,...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/gandhi.jpg?itok=yAUYMVWn
Voot partners Google to launch VoD PWA

Viacom18’s ad-supported OTT service Voot has turned its mobile website into a Progressive Web App (PWA) using features such as add to homescreen and a service worker. PWA allows reliable, fast, and engaging experience for users on mobile web.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories