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Bangalore is all set to go social

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MUMBAI: After the successful debut of Social Media Week (SMW) in India held in Mumbai in September 2013, Bangalore is all set to host this mega global festival.SMW Bangalore will be held between the 17th and 21st of February simultaneously with seven other cities – Barcelona, Copenhagen, Hamburg, Lagos, Milan New York and Tokyo.

SMW is a worldwide festival exploring the social, cultural and economic impact of social media. In just under five years, Social Media Week has become a platform and a community that has grown to more than 100k members in 26 cities around the world.

R SQUARE Consulting, an integrated marketing services agency will be hosting SMW Bangalore. “After the phenomenal success of Social Media Week in Mumbai, we believe that SMW Bangalore will set a new benchmark.Bangalore’s reputation as a cultural melting pot and as the IT capital of the country makes for an optimal combination.”Rohit Varma, Co-Founder and Managing Partner, R SQUARE Consulting said. Thefestival is expected to attract over 5000 professionals,including people from advertising & marketing, brand management, entrepreneurs, start-ups, management students and other communities of relevance and interest. Running community is one such example. “We launched MegaPink in partnership with SMW Mumbai with runners from 40 cities taking part. We are looking forward to a bigger MegaPink that we will launch during SMW Bangalore including more cities and runners just through the social media platform,”Milind Soman, top model and actor said.

Some of the prominent speakers who are expected to be part of the event are Neville Taraporewalla, GM India, Microsoft Advertising & Online,Rishi Dogra, GM Marketing, PepsiCo India, Kiruba Shankar, Blogger, Varun Agarwal, Author and Founder, Alma Mater and Nikhil Dey, President, Public Relations, Genesis Burson-Marsteller.

Social Media Week has partnered with leading media agency GroupM, leading integrated communication consultancy Genesis Burson-Marsteller, India’s first end-to-end brand consultancychlorophyll, Time Out Magazine, Yellow Seed, MxMIndia, Social Samosa, AIESEC and Indigo 91.9 FMto organise the five day event in Bangalore.

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