MUMBAI: As an Independence Day gift to all his fans, Oscar winning music director A R Rahman has announced the launch of the official AR Rahman app. There are over 24 million AR Rahman fans across Facebook and Twitter who will now be able to follow AR Rahman through one interface. What’s more AR Rahman will be able to engage directly with his fans via the app with exclusive content and merchandise. Fans can either buy or complete challenges in the app to earn points to redeem against content and merchandize.
The “A R Rahman”app has been created in collaboration with Qyuki.com, an online multi-channel network founded by A.R. Rahman, Shekhar Kapur and Samir Bangara. The app is already live on iOS and Android and has received outstanding reviews and ratings on both app stores (iTunes and Google Play) from users across the world with high traction on engagement levels. In the first day alone more than three thousand gigabytes (GB) of content were consumed via the app which was being downloaded at a rate of 300 downloads per second.
Speaking on the launch of the app., Rahman said“This independence day I wanted to thank my fans for their support by offering them a new and convenient way to stay in touch with me and my music. I am looking forward to a more engaging experience with my friends and well-wishers. Salaams to the motherland!”
Commenting on the launch Qyuki.com Co-founder & MD, Samir Bangara said “This app is a first in India and goes way beyond just music in terms of fan engagement. It’s an opportunity to know AR Rahman via his music, watch videos, read trivia, and win cool stuff. If you are one of the tens of millions of AR Rahman fans, this will be a hotline into his life”
Some of the key features of the app include:
• A consolidated social feed including Twitter and Facebook posts made directly by A R Rahman
• Direct access to AR Rahman videos as well as premium videos only available in the app
• Exclusive Photos
• A Gamified experience through Challenges and rewards
• Ability to buy cool AR Rahman merchandize