A-Pac region leads in ad revenue growth for FB in Q3-16


BENGALURU: Facebook Inc., (Facebook) advertisement revenue increased 58.5 percent year-on year (y-o-y) for the third quarter ended 30 September 2016 (Q3-16, current quarter) at $6,816 million as compared to $4,299 million in Q3-15. Like the previous quarter, Advertisement revenue growth in percentage terms was led by the A-Pac (63.8 percent growth) and US and Canada (61.8 percent growth) regions. Ad revenue share by geography in Q3-16 was: US and Canada ?50.3 percent; Europe ? 22.9 percent, A-Pac 16.7 percent and Rest of the world (ROW) 10 percent.

Facebook reported 55.8 percent growth in total revenue at $7,011 million as compared to $4,501 million in the corresponding quarter of the previous year.The social media giant?s net income in Q3-16 almost tripled (by 2.86 times) year-on-year (y-o-y) to $2,055 million, as compared to $719 million in Q2-15.

Growth in revenue in percentage terms was also led by growth from the the A-Pac (63.8 percenty-o-y growth) US and Canada (61.8 percent y-o-y growth) geographical regions. A major share of Facebook?s revenue (50.8 percent) came from the US and Canada region, while the A-Pac region contributed 16.5 percentto revenue in Q3-16. Europe?s contribution to Facebook revenue was 22.9 percent and ROW contributed 9.9 percent during the same period.

"We had another good quarter," said Facebook founder and CEOMark Zuckerberg. "We're making progress puttingvideo first across our apps and executing our 10 year technology roadmap."

Please refer to Fig 1 for Facebook?s revenue and Fig 2 for Facebook?s advertisement revenue breakup by geography below.

It is evident from Fig 2 below that the share of advertising revenue from US and Canada, and A-Pac regions has been increasing, while share of revenue from Europe and ROW has been declining, though since Q2-16, revenue share from the ROW has shown a slight resurgence.

Facebook?s daily average users (DAU) increased 17.5 percenty-o-yin the current quarter to 1,179 million as compared to 1,007 million in Q3-15. For the current quarter, A-Pac (22.7 percenty-o-y growth) and the ROW (22.4 percenty-o-ygrowth) regions lead DAU growth in percentage terms. In Q3-16 DAU from US and Canada grew by 6.6 percenty-o-y, while Europe DAU grew 9.9 percenty-o-y. Please refer to Fig 3 below.

The proportion of people logging on to Facebook on their mobiles has grown to 92.5 percent in the current quarter as compared to 88.2 percent in Q3-15 and 91.6 percent in the immediate trailing quarter (Q2-16).

Mobile DAU?s in Q3-16 have increased 22 percent y-o-y to 1,091 million as compared to 894 million in Q3-15. Please refer to Fig 3 below.


Facebook?s worldwide average revenue per user (ARPU) in the current quarter was $4.01 as compared to $2.97 in Q3-15 and $3.82. in Q2-16. The US and Canada regions lead in terms of ARPU by far. ARPU for the US and Canada region was $15.65, $10.65 in Q3-15 and $14.34 in Q2-16. Corresponding numbers for other regions for Q3-16 were Europe $4.72; A-Pac $1.89; ROW $1.21. Please refer to Fig 4 for ARPU details.

Latest Reads

Tarun Katial fuels ZEE5's audacious 'mission 100 million'

Team ZEE5 returned from its Russian sojourn last month, checking into a new office address in Andheri East. The move away from ZEEL’s Lower Parel headquarters is the latest in a slew of changes being effected at the media conglomerate’s OTT business.

iWorld Over The Top Services
Now learn cooking with Airtel Digital TV

One Take Media Co., leading content production and Value Added Service provider company based in Mumbai, today announced that it has partnered with Airtel Digital TV, the DTH arm of Bharti Airtel to launch a new cooking channel - Aapki Rasoi.

iWorld Over The Top Services

After the success of recent Telugu Originals such asNanna Koochi, Chitra Vichitram,ZEE5 now announces its next dose of Telugu entertainment –B.Tech.Featuring actors Abhay, Kaushik, Merajand Madhulatha,the show is directed by Upendra Verma and written by TharunBhascker of “Pellichupulu’ fame, the...

iWorld Over The Top Services
Airtel Digital TV & JOP Network partner to launch ‘Hollywood Masala’ - a collection of blockbuster Hollywood movies in Hindi

Airtel Digital TV, the DTH arm of Bharti Airtel and JOP Network Pvt Ltd, India’s leading content house, today joined hands to launch an innovative channel – Hollywood Masala, which offers a collection of premium Hollywood movies dubbed in Hindi.

iWorld Over The Top Services
Amazon Prime Video aims to keep evolving with customer taste

Amazon Prime Video is boosting its content play in the market. The OTT platform is all set to stream its fifth Indian original Mirzapur from 16 November. In a media roundtable, Amazon Prime Video India content director and head Vijay Subramaniam also added that it will scale up originals further in...

iWorld Over The Top Services
As ‘Dil Se Desi’ as you are:ZEE5 kicks off its international launch with a campaign that will touch a chord with the South Asian diaspora

The traditional Mehndi is replaced by a funky henna tattoo; Payals (anklets) are paired with stilettos, and rapreplaces classicalas the new embraces the old - in its own inimitable style.

iWorld Over The Top Services
Bollywood star Ayushmann talks about his struggle with social media in the early stage of his career on #MeriRealLife

Anupama Chopra is back with another interview on #MeriRealLife – this time with Vicky Donor’s famous and critically acclaimed actor Ayushamann Khurrana on her YouTube Channel Film Companion.

iWorld Social Media
ZEE5 introduces language specific packs

ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price.

iWorld Over The Top Services
Adarsh Nair appointed chief product officer of Bharti Airtel

According to an Economic Times report, Adarsh Nair has been appointed as Bharti Airtel’s new chief product officer (CPO).

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories