Zee5 looks to drive up subscription with Sunny Leone biopic

The series will be available in four regional languages also


MUMBAI: Sunny Leone is back. But this time it's not her dance moves that will sway you but rather her biopic. Zee5, the over the top (OTT) platform by the zee group, is launching Karenjit Kaur-the untold story of Sunny Leone.

Commenting on the offbeat theme of the biopic Zee5 India CEO Tarun Katial said, “What’s the point of repeating what has been done before?"

The platform has been bullish about original content right from day one. After launching original shows of diverse genres including ZERO Kms, The Story, Babbar ka Tabbar, this platform is set to drive up subscription by adding a biopic. While the biopic is in episodic format, Sunny Leone played her own character.

Zee5 launches 20 originals to drive up subscription

In addition to that, the series will be available in four regional languages including Bengali, Tamil, Telugu and Marathi which can help it garner fans outside metro cities. Other than focusing on digital marketing, there will be heavy promotion on ZEEL’s network as well as outdoor.

Katial said that all the platforms shows are getting the required traction. "In digital, we want to build some robustness in the user data before we take decisions of preferring one genre over the other. We don’t want to get bracketed and clustered just yet,” he said.

Katial believes that there ample opportunities in getting subscription revenue. “There’s definite room for big subscription revenue. I think you should give more credit to Indians. They didn’t want to shop online but e-commerce is such a major business now,” he commented on the future of the SVOD model.

In the six months of Zee5, the earlier users of OZEE and Ditto TV have been integrated successfully and the platform has already rolled out a global launch. The plan is to market to different geographies on user-based segments, language-based segments and tastes and preferences. Rather than going with a very generalised marketing strategy, the platform is opting for user-based marketing strategy.

Latest Reads

Analysts express mixed views on Netflix Q2 growth

Given the ferocity of Netflix's growth, a Forbes report had predicted its impressive Q1 2018 result to continue in Q2 as well. In first quarter 2018, Netflix exceeded user addition forecasts along with a 43 per cent year over year growth. Forbes predicted growth in revenue and subscribers in Q2...

iWorld Over The Top Services
Hotstar and the art of managing traffic spikes

Ajit Mohan sits back in his chair on the 26 floor of Urmi Estate in Mumbai his chest swelling with pride as he reads what he has just posted on LinkedIn.

iWorld Over The Top Services
Powered by Jio, RIL touches $100 bn market cap

Reliance Industries becomes the second company to hit $100 billion market capitalisation after TCS in 2018.

iWorld Telecom
US DOJ to appeal AT&T-Time Warner deal

The US Department of Justice (DOJ) will appeal the AT&T-Time Warner merger approval which was cleared last month by a lower court.

iWorld Telecom
Zee Mundo launches OTT service for Bollywood fans in Lat-Am

Bollywood’s in demand in Latin America. And to cater to this, Zee Mundo, the local channel has launched its OTT platform Zee Mundo Play so Spanish speaking Bollywood fans can watch content from their mobile devices.

iWorld Over The Top Services
Amazon woos Prime Day shoppers with more Prime Video and Music content

Amazon Prime Day’s second edition, featuring more than one million deals, is starting this Monday.

iWorld Over The Top Services
ESPNcricinfo launches new, reimagined app

ESPNcricinfo's news website recently launched a new and reimagined app on its 25th anniversary celebration this year.

iWorld Over The Top Services
Mukesh Ambani pips Jack Ma to be Asia’s richest

Indian business tycoon Mukesh Ambani overtook Alibaba group founder Jack Ma on Friday to become richest person in Asia.

iWorld Telecom
Netflix original 'Sacred Games' gets entangled in legalities

Even as Netflix’s Sacred Games gets entangled in legal tangle, media reports suggested MIB is mulling content guidelines for web series, as per a report by Republic TV.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories