Zee5 looks to drive up subscription with Sunny Leone biopic

The series will be available in four regional languages also


MUMBAI: Sunny Leone is back. But this time it's not her dance moves that will sway you but rather her biopic. Zee5, the over the top (OTT) platform by the zee group, is launching Karenjit Kaur-the untold story of Sunny Leone.

Commenting on the offbeat theme of the biopic Zee5 India CEO Tarun Katial said, ?What?s the point of repeating what has been done before?"

The platform has been bullish about original content right from day one. After launching original shows of diverse genres including ZERO Kms, The Story, Babbar ka Tabbar, this platform is set to drive up subscription by adding a biopic. While the biopic is in episodic format, Sunny Leone played her own character.

Zee5 launches 20 originals to drive up subscription

In addition to that, the series will be available in four regional languages including Bengali, Tamil, Telugu and Marathi which can help it garner fans outside metro cities. Other than focusing on digital marketing, there will be heavy promotion on ZEEL?s network as well as outdoor.

Katial said that all the platforms shows are getting the required traction. "In digital, we want to build some robustness in the user data before we take decisions of preferring one genre over the other. We don?t want to get bracketed and clustered just yet,? he said.

Katial believes that there ample opportunities in getting subscription revenue. ?There?s definite room for big subscription revenue. I think you should give more credit to Indians. They didn?t want to shop online but e-commerce is such a major business now,? he commented on the future of the SVOD model.

In the six months of Zee5, the earlier users of OZEE and Ditto TV have been integrated successfully and the platform has already rolled out a global launch. The plan is to market to different geographies on user-based segments, language-based segments and tastes and preferences. Rather than going with a very generalised marketing strategy, the platform is opting for user-based marketing strategy.

Latest Reads

Facebook Watch garners 400mn monthly users

Three months since the global launch of Facebook Watch, there are already already more than 400 million people monthly and 75 million people daily who spend at least one minute, revealed head of video at Facebook Fidji Simo.

iWorld Social Media
YouTube removed 7.85 mn videos last quarter

According to Google’s YouTube community guidelines enforcement report, YouTube removed 7.85 million videos and 1.67 million channels in its last quarter.

iWorld Social Media
Star India adopts Hotstar-only model in US, channels to go off cable TV from 5 January

There’s a lot happening at Star India at the moment with its integration into the media and entertainment giant Disney underway. A crucial aspect of that arrangement played out on Thursday as president 21st Century Fox, Asia and chairman and CEO of Star India Uday Shankar was named chairman Star...

iWorld Over The Top Services
Voot to stream 'It’s not that simple' S2

Voot is all set to roll out its original series, It’s Not That Simple—S2, starting 14 December 2018.

iWorld Over The Top Services
Eros Now Expands its Presence in Indonesia Through Partnership with XL Home of XL Axiata

Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT)

iWorld Over The Top Services
Amazon Prime Video announces ‘Breathe’ S2

Amazon Prime Video today announced that it has commenced the production of an all-new season of the Prime Original Series, Breathe.

iWorld Over The Top Services
Paytm Money enables ‘UPI Payment’ facility for Mutual Fund Investments

Paytm Money - India's largest online only platform for Mutual Fund investments & the wholly owned subsidiary of One97 Communications Limited which owns the brand Paytm, today announced that its investors can now make mutual fund investments using UPI based payment mode on the app.

iWorld e-commerce
Instagram's Year In Review sees heart emoji top the charts

Facebook-owned photo and video-sharing platform Instagram has released its ‘Year In Review’ 2018 report, sharing all the different ways Instagram's global community expressed itself to get closer to the people – and things – they love.

iWorld Social Media
IndiaCast partners JKN Media to bring Indian content to Thailand

In a bid to strengthen its international foothold and provide unparalleled entertainment to the transnational viewers, IndiaCast Media Distribution - the domestic and international distribution arm of Viacom18 and TV18

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories