iWorld

×

Zee5 launches 20 originals to drive up subscription

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/27/Zee5.jpg?itok=ECnQ5n8s

MUMBAI: Within days of entering the market, over-the-top (OTT) player Zee5 has announced 20 original shows across a variety of languages and genres to be launched by the end of April 2018 under Zee5 Originals. The regional languages in focus are Marathi, Telugu, Tamil, Malayalam and Bengali.

Most of them are web series but three are Hindi short films along with one Bengali movie. The company has been brainstorming for a year to decide what will attract millennials. As a result, seven genres have been targetted–thriller, action, drama, comedy, satire, biopics and reality.

The company is working towards driving up monetisation by putting all the content behind a paywall. Currently, Zee5 earns from both AVOD and SVOD but aims to increase the share of the latter going forth.

Every month will see the launch of one new web series and one short film taking the total tally to over 90 shows by the end of March 2019.

The most eye-catchy of the bunch is Karenjit Kaur, a biopic of Sunny Leone where you can see how she shot to stardom in Bollywood from an adult film actress. Other Hindi shows on offer are Life Sahi Hai 2, Lockdown, Babbar Ka Tabbar, Zero Kms, Table Number 5, The Story, The Big Cover Up and Dhatt Teri Ki and three Hindi short films Mehmaan, Tamashree, Sone Bhi Do Yaaron. There are two Marathi web series Liftman and Horn OK Please, two Telugu web-series Nanna Koochi, Chitram Vichatram, two Tamil web-series Kallachirippu, America Mappillai, one Malayalam web-series Utsaha Ithihasam and one Bengali movie Aranya Deb.

Speaking to media, Zee International and Zee5 CEO Amit Goenka said, “Our aim is to present thought-provoking and relatable content which stirs emotions, triggers conversations and leaves the viewers feeling entertained and refreshed. Zee5 Originals will feature a library of exclusive content which is relatable, understated, bold, progressive and layered making for an immersive experience keeping our core target engaged and stimulating their entertainment appetite in a language of their choice.”

Zee5 digital head Archana Anand admitted that without any hard and fast regulation yet, there is more freedom. But she also mentioned that corporate honchos were aware of the type of content that needs to be shown or while keeping things fun and exciting.

The ongoing concerns regarding data security on online platforms can keep viewers on their guard. Anand, however, said that the platform was committed to keeping people’s data secure and was even consulting international companies for strengthening it.

A separate tab for kids’ content is on its to-do list by next month. Production of kids’ content will be ramped up in future along with acquisitions. The Zee network will leverage its global reach to tap into the vast Indian diaspora spread over the world.

In an earlier interview Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka said, ““Zee5 is poised to be the largest digital platform for Indian entertainment in the world, bringing the best of live television, Indian and international TV shows, movies and videos to viewers in the language of their choice and across all internet connected devices.”

Also Read :

OTT experts discuss future of India's hybrid market

OTT players up the ante with niche content

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/hotstar_800.jpg?itok=qGIwCful
Hotstar withdraws as an associate sponsor of IPL

Hotstar, Star India's online streaming platform, has withdrawn as an associate sponsor of the Indian Premier League (IPL).

iWorld Video On Demand
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Paytm_800.jpg?itok=aaA48s4J
Paytm to offer content, news, short videos & live TV from September

Paytm will offer content, news, short videos and live television from September with an aim to increase its monthly active user base to 250 millions.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/anand.jpg?itok=G0rZnb_8
ZEE5 Global kickstarts its partnership with LuLu in the Middle East with their "Celebrating India" Festival

ZEE5 Global has kickstarted its partnership with LuLu, the top retailer in the Middle East, by powering their bi-annual Indian-themed festival “Celebrating India” rolling out across its stores in the UAE, coinciding with the Indian Independence Day. The week-long festival will highlight food,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/13/mxplayer.jpg?itok=adkstlbx
MX Player’s first integrated content partnership proves to be a success

MUMBAI: Carving a niche for themselves in the OTT market, MX Player - India’s largest entertainment platform, believes in curating content that provides ‘Everytainment’ to its viewers. The app which integrates the local media player with a wide library of online content and music on the same...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/13/Alexa-ALTBalaji.jpeg?itok=4ekS97_r
ALTBalaji’s apharan now available for Amazon Alexa users

MUMBAI: “Kehte hain jaane waale laut kar nahin aate. Galat kehte hain!”, this popular dialogue from Apharan on ALTBalaji is just one of the many reasons why, one of the best suspense thrillers in the Indian OTT space enjoys such a high mass appeal. As massification of OTT grips the nation and the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/13/snapdeal.jpg?itok=B6YmKrkd
Snapdeal launches Voonik’s apparel on its platform

MUMBAI: Snapdeal, India’s leading value-focused marketplace, has launched over 350 products from the fashion brand Voonik on its platform. The products include bestsellers from apparel and footwear categories, including kurtis, tops, dresses and bottom wear for women, and footwear, T-shirt, shirt...

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/12/zee5.jpg?itok=bcXG5azV
ZEE5 curates & creates special content this independence day

MUMBAI: This Independence Day, ZEE5, India’s fastest growing OTT platform premieres two original web series– Gondya Ala Re in Marathi and Satyameva Jayate in Bengali. The platform has also acquired rights for the world digital premiere of the critically acclaimed The Tashkent Files. In addition to...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/12/videotex.jpg?itok=TukOQbz3
ZEE5 partners with Videotex international

MUMBAI: ZEE5, India’s fastest growing OTT platformpartners withVideotex International Pvt. Ltd., one of the largest ODM/OEMs of LED TVs in the country. ZEE5 will now be available onSmart TV brands Daiwa, Shinco&VideotexInternationalassociated customers. This collaboration enables ZEE5 to be pre...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/12/jio.jpg?itok=5CHn9TVR
Jio and Microsoft announce alliance to accelerate digital transformation in India

MUMBAI: Reliance Jio Infocomm Limited (Jio), a subsidiary of Reliance Industries Limited, and Microsoft Corp. are embarking on a unique, comprehensive, long-term strategic relationship aimed at accelerating the digital transformation of the Indian economy and society.

iWorld Broadband

Sign up for our Newsletter

subscribe for latest stories