YouTube & Vimeo to stream record DD show, producers explore tieups with pvt channels


MUMBAI: The record-breaking two-season-old cshow with 400 million viewership across the globe which questions gender discrimination and patriarchal attitude is now prepared to bring its stories to the digital media through a web series.

Challenging regressive cultural and social norms around early marriage, family planning, domestic violence and sex selection, Population Foundation of India’s show has already set edutainment shows record by achieving the record total reach from telecast of 131 episodes and broadcasts on All India Radio FM stations.

Population Foundation's executive director Poonam Muttreja told IANS that they planned to develop and disseminate edutainment content from the show on digital media platforms as well as increase online viewership through YouTube and Vimeo. Population Foundation team has shortlisted 10 stories from the show's field interventions in Bihar and Madhya Pradesh which was in-depth, either through direct outreach programmes or through calls received on the Interactive Voice Response System (IVRS).

About season three, Muttreja said, they were engaged in a consultative process with a range of experts, stakeholders, and civil society organisations to prioritise the issues that need attention. She said they would be continuing their partnership with All India Radio and Doordarshan and also explore partnerships with private channels to telecast the show as the issues were relevant for the Indian society.

Also Read :

Which Indian show has 400m viewers across 50 countries?

Latest Reads

Atul Gawande appointed CEO of Amazon-JP Morgan joint venture

MUMBAI: Indian-American surgeon Atul Gawande has been appointed to lead the health care venture formed by e-commerce giants Amazon, JP Morgan and Berkshine Hathway.

iWorld Over The Top Services
Hoichoi's biggest musical thriller has dropped its TRAILER

Shei Je Holud Pakhi, a Hoichoi Original Web Series, starring eminent actor - Saswata Chatterjee and popular actress - Tridha Choudhury dropped its much awaited trailer today. Tridha is back in the Bengali Entertainment Industry after a hiatus as she was busy doing projects in Mumbai.

iWorld Over The Top Services
MyRepublic, Tata Communications sign deal for disruptive mobile services

Tata Communications has inked a deal with Singaporean TelcoTech MyRepublic as it looks to expand its services portfolio from broadband to mobile.

iWorld Telecom
ZEE5 launches another original series- Babbar Ka Tabbar

After Zero KMS, ZEEL’s digital platform, ZEE5 today launched another web series named Babbar Ka Tabbar.

iWorld Over The Top Services
DoT seeks legal view on the Vodafone-Idea merger

DoT (Department of Telecommunications) is seeking for legal opinion on the Vodafone-Idea merger in respect to Vodafone’s administratively allocated spectrum holdings. It is also seeking legal opinion on whether this would be wilful disobedience of the court.

iWorld Telecom
Paytm appoints Ex- RBI deputy governor as advisor

Indian e-commerce payment system and digital wallet company, Paytm has appointed former RBI deputy governor Rama Subramaniam Gandhi as an advisor to the company.

iWorld e-commerce
Yoga in the palm of your hand by SonyLIV

SonyLIV is all set to celebrate Yoga Day on 21st June with LIVFIT- India's first-ever health and wellness segment on a digital platform. Together with associate sponsor HAVELL’S Water Purifier, LIVFIT will provide inspiration to yoga and wellness aficionados through a special selection of expert...

iWorld Over The Top Services
ALTBalaji’s new daily show ‘Dil Hi Toh Hai’ streaming now on the app and website

ALTBalaji, India’s largest platform for original and exclusive digital content, is now streaming its first ever daily show ‘Dil Hi Toh Hai’. The OTT platform will stream a new episode every Tuesday to Saturday at 10:30PM. By leveraging the digital rights of this show, Balaji Telefilms and ALTBalaji...

iWorld Over The Top Services
Hoichoi announces new web series titled "Charitraheen"

Hoichoi, the world’s largest digital Bengali entertainment content platform, announced yesterday that Debaloy Bhattacharya will be directing a new Original web series called 'Charitraheen'.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories