iWorld

YouTube Red rebranded as YouTube Premium with expanded reach in 14 countries

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/28/youtube.jpg?itok=KeGuCgfC

MUMBAI: YouTube Red, the ad-free subscription video on demand (VOD) service launched in October 2015, has been rebranded as YouTube Premium on 17 May 2018. The rebranded service, YouTube Premium, will be rolled out soon in existing YouTube Red markets like US, Australia, New Zealand, Mexico and South Korea.

It will have a higher price point for customers that are new to the premium-level offering which will fetch $11.99 per month, $2 more than the earlier price. Current YouTube Red subs that sign up for YouTube Red service before YouTube Premium is formally launched will get the lower price of $9.99 per month. With respect to updated pricing, one exception is South Korea, which will offer YouTube Premium at the current price of YouTube Red.  

The new YouTube Premium includes the ad-free YouTube Music (a revamped music streaming service that will take on rival offerings such as Spotify and Apple Music), plus access to original series, including Cobra Kai, and movies (like upcoming sci-fi title Impulse) and other YouTube content without ads.  

YouTube Premium is also getting a wider reach, as it’s to be rolled out in Canada and 13 European markets including Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.  

Google hasn’t revealed YouTube Red sub numbers, but the service was reported to have about 1.5 million paying customers a year after launch.

Also Read :

YouTube web series to showcase road safety awareness across India

Three years down, YouTube Kids unable to make an impact

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/broadf.jpg?itok=o9IiC1rf
TRAI data shows broadband internet subscriber growth rate slowed in Feb-19

The month ended 28 February 2019 (Feb-19) recorded the lowest growth in terms of subscriber addition as well percentage since Aug-18 according to data released by Telecom Regulatory Authority of India (TRAI) for Feb-19.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Mukesh-Ambani.jpg?itok=aKGCV6xd
Jio profit quadruples, Reliance Retail crosses Rs 100K crore revenue

Reliance Jio Infocomm Ltd (Jio) is a juggernaut that has shown the fastest growth rate towards the milestone of 300 million (30 crore) subscribers. Jio ended fiscal 2019 (financial year ended 31 March 2019, FY 2019, year under review) with 306.7 million plus subscribers.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Bala-Malladi.jpg?itok=BMkWtmym
ACT's Bala Malladi on TRAI tariff order, Jio GigaFiber & pricing war in wired broadband

Earlier this week, Atria Convergence Technologies (ACT) Fibernet, the wired broadband internet service provider (ISP), inked a deal with over-the-top (OTT) platform ZEE5 in order to up the entertainment quotient for its subscribers across segments. Likewise, ACT had earlier also stitched together...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee5.jpg?itok=N4rK6uBd
ZEE5 premieres Sonchiriya

ZEE5 premieres critically acclaimed film Sonchiriya starring Sushant Singh Rajput, Bhumi Pednekar, Manoj Bajpayee, Ranvir Shorey and Ashutosh Rana on its platform today, 18th April 2019.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/study.jpg?itok=f1XCu3T_
OTT players see interactive content as the future of fiction programming

Over the top (OTT) platforms have thrown the doors open to experimenting with new content formats. Interactivity around fiction programming is proving itself as the new area of interest for OTT platforms. Following the lead of Netflix’s Black Mirror: Bandersnatch, other players including prominent...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/altbalaji.jpg?itok=OLOldfXl
ALTBalaji LAUNCHES #BreastBuffer TO COMBAT BREAST CANCER

ALTBalaji, India’s leading homegrown digital platform, launches an initiative to help recognise and sensitize people about breast cancer.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/act.jpg?itok=Q-huxZMb
ACT Fibernet partners with ZEE5 to expand its OTT offerings

ACT Fibernet, India’s largest fiber-focused wired broadband ISP (Internet Service Provider), today announced a strategic partnership with ZEE5, India’s fastest growing OTT platform.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/netflix.jpg?itok=s-rIce-9
Netflix looks to further reduce prices in India

Netflix finally understands the requirement of price-conscious India. Despite significant investment in the country, the streaming giant hasn’t been able to break into the top three OTT platforms list.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/netflex.jpg?itok=e6n2S8Wj
Netflix adds record 9.6 mn subs in Q1 2019

Streaming giant Netflix beat analyst estimates in its first quarter earnings and added record number of subscribers. The streaming platform reported paid net additions of 9.6 million in Q1 2019, up 16 per cent year-on-year (y-o-y). In terms of revenue also, it reported $4.52 billion in revenue in...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories