iWorld

YouTube Red rebranded as YouTube Premium with expanded reach in 14 countries

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/05/28/youtube.jpg?itok=t071eXx2

MUMBAI: YouTube Red, the ad-free subscription video on demand (VOD) service launched in October 2015, has been rebranded as YouTube Premium on 17 May 2018. The rebranded service, YouTube Premium, will be rolled out soon in existing YouTube Red markets like US, Australia, New Zealand, Mexico and South Korea.

It will have a higher price point for customers that are new to the premium-level offering which will fetch $11.99 per month, $2 more than the earlier price. Current YouTube Red subs that sign up for YouTube Red service before YouTube Premium is formally launched will get the lower price of $9.99 per month. With respect to updated pricing, one exception is South Korea, which will offer YouTube Premium at the current price of YouTube Red.  

The new YouTube Premium includes the ad-free YouTube Music (a revamped music streaming service that will take on rival offerings such as Spotify and Apple Music), plus access to original series, including Cobra Kai, and movies (like upcoming sci-fi title Impulse) and other YouTube content without ads.  

YouTube Premium is also getting a wider reach, as it’s to be rolled out in Canada and 13 European markets including Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.  

Google hasn’t revealed YouTube Red sub numbers, but the service was reported to have about 1.5 million paying customers a year after launch.

Also Read :

YouTube web series to showcase road safety awareness across India

Three years down, YouTube Kids unable to make an impact

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/zee5.jpg?itok=4WP50Cj5
ZEE5 MAU touches 76.4 mn in Q1 of FY 20

MUMBAI: Media conglomerate Zee Entertainment Enterprises Ltd’s (ZEEL) digital arm ZEE5 continues its growth in user base reaching 76.4 million monthly active users (MAU). ZEEL in its first quarter financial result of FY 20 revealed the MAU of the streaming platform as of June 2019 while it had 61.5...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/hungama.jpg?itok=HPB1m3zY
Hungama Play expands its library with blockbuster TV shows from BBC Studios

MUMBAI: Hungama Play, a premium video on demand platform owned by Hungama Digital Media, has premiered a slate of critically acclaimed TV shows from BBC Studios. Available as a result of a long-standing partnership with BBC Studios, these shows include BAFTA winner – Happy Valley, cult comedy – Yes...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/altbalaji.jpg?itok=u0AnP9Ij
ALTBalaji partners with Eko, India Financial Services

MUMBAI: India’s leading homegrown OTT platform, ALTBalaji announces a consumer benefitting  alliance with Indian fintech company, Eko India Financial Services Pvt. Ltd.  The association will allow the digital platform to use the Eko Store through which any merchant will be able to sell ALTBalaji...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/reliance-jio.jpg?itok=vz5Iovby
Reliance GigaFiber may launch on 12 August

Reliance Jio is likely to announce the launch of its massive fibre network operations at its annual general meet on 12 August, according to a report by The Hindu. Jio GigaFiber will offer home broadband, entertainment and IoT solutions.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/tv2.jpg?itok=CLkgDtRR
Paying OTT subs to reach 30-35 mn by 2021, only 2x growth in ad revenue

Digital media is set to overtake filmed entertainment in India this year in terms of revenue. While TV will retain its pole position as the largest segment, digital will also overtake print by 2021 to reach $5.1 billion, according to a report from FICCI and EY report on ‘How a billion screens can...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/monster.jpg?itok=wFJ55p93
Insight TV, 4K UHD producer and channel provider, partners with monster energy for india, The Fast Life

MUMBAI: Insight TV, the world’s leading broadcaster and producer of native 4K UHD adventure sports and lifestyle content, has joined forces with energy drink company Monster Energy to co-produce Jndia, The Fast Life, a documentary film featuring the incredible story of female drag-car racer Jndia...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/netflix.jpg?itok=BkYE2HDH
Welcome to the continent // Netflix drops teaser trailer of the witcher at san diego international comic-con

MUMBAI: Fans in Hall H were treated to the first look at the highly anticipated new series The Witcher  at San Diego Comic Con 2019 on Friday, July 19 when star Henry Cavill previewed the teaser trailer for the room. Yvette Nicole Brown (“Community,” “Mom”) moderated the panel discussion with...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/voot.jpg?itok=zsJLyxHA
VOOT Kids licenses children’s content from Oxford University Press

MUMBAI: Viacom18 Media Pvt. Ltd’s digital arm Viacom18 Digital Ventures has gone live with India’s most inclusive kids’ entertainment and fun learning OTT application: VOOT Kids.  Catering to the digitally native kids’ ecosystem, VOOT Kids is all set to redefine entertainment and pedagogy through a...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/manish.jpg?itok=Z1gEr_2t
Vodafone Idea offers customers exclusive acess to ZEE5 theatre

MUMBAI: Vodafone Idea, India’s leading telecom operator and ZEE5, India’s fastest growing OTT platform have come together to make ZEE5 Theatre available to its subscribers on the go. With this exclusive offer, subscribers can now tune in to ZEE5 Theatre, a live channel available on Vodafone Play...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories