iWorld

×

YouTube expanding monetisation tools for creators

Top creators will get more opportunities along with ad revenue

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/13/Youtube.jpg?itok=B58OurE2

 MUMBAI: Social media giant YouTube is focusing on new monetising opportunities for its top creators in addition to ad revenue. YouTube is rolling out new options for channel memberships, custom stickers that users can pay to make appear in video chats, and several new merchandising partners.

YouTube chief product officer Neal Mohan spoke on the updates in a keynote on Thursday at VidCon US. Mohan also said that while creator revenue from Super Chat, Channel Memberships and Merch was not significant in 2018, now several thousand channels have more than doubled their total YouTube revenue from those tools.

The Super Stickers will be launched in the next few months and fans will be able to purchase those during live streams and premieres in order to show creators how much they like their content. This feature is meant to compliment the existing monetisation tool Super Chat.

The social media giant is also introducing changes to membership levels allowing creators to set up five different price points for memberships. YouTube is also expanding Merch Shelf feature which was launched last year.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Ravinder-Takkar.jpg?itok=WJtDd8eN
Vodafone Idea CEO Balesh Sharma resigns, Ravinder Takkar to take over

 The Board of Vodafone Idea Limited today announced that it has accepted Balesh Sharma’s request for personal reasons to step down as CEO of Vodafone Idea. Balesh will be taking up a new role with Vodafone Group, which will be announced in due course. Ravinder Takkar, currently Vodafone Group’s...

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/bhuvan1.jpg?itok=ZQAQbzrj
Paani Ki Samasya by Bhuvan Bam is trending on #1

India’s youth icon Bhuvan Bam doesn’t shy away from talking on important subjects and his latest video is proof. Right after his social media break to be with family and take a step back from the internet, Bhuvan posted his video ‘Paani Ki Samasya’ that covers the scarcity of water in our nation...

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/The%20Bay.jpg?itok=fJojKNZW
MinersINC, ITV Studios Global Entertainment collaborate to bring British & European series to India

MUMBAI: In line with its vision of offering the best of global content, myNK, the blockchain-powered VOD platform by MinersINC today inked a ground-breaking content partnership deal with ITV Studios Global Entertainment, the distribution arm of ITV Studios and part of ITV PLC which includes the UK’...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/vodid.jpg?itok=T9g6PuP3
Vodafone Idea and Starz launch Lionsgate Play in India

Vodafone Idea Limited, India’s leading telecom operator and STARZPLAY, the international premium subscription platform from STARZ, a Lionsgate (NYSE: LGF.A, LGF.B) company, have joined hands to launch Lionsgate’s premium service Lionsgate Play in India.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Madhur_Deora.jpg?itok=VaD4Djj1
Paytm's Madhur Deora promoted to president

Digital payments leader Paytm, the brand owned by One97 Communications, has today announced that Madhur Deora, currently CFO of Paytm, has been promoted as President of the company.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/abhi.jpg?itok=TawSfVwU
OTT and digital are becoming mainstream for advertisers: MXPlayer's Abhishek Joshi

With five original web-series, Times Internet-owned over-the-top (OTT) service MX Player made its grand entry in the highly contended Indian market. While the new entrant in the market has gained enough traction within six month of its launch, the platform has kept an eye on the most promising...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/airtel.jpg?itok=3RC3wsOj
Airtel plans special box for full converged entertainment & broadband

Sunil Mittal-led Bharti Airtel is significantly upping its direct-to-home (DTH) and broadband business. The leading telecom player is looking at bringing a box which will offer a full converged entertainment as well as the capacity to deliver broadband.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/hotstar_800.jpg?itok=qGIwCful
Hotstar withdraws as an associate sponsor of IPL

Hotstar, Star India's online streaming platform, has withdrawn as an associate sponsor of the Indian Premier League (IPL).

iWorld Video On Demand
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Paytm_800.jpg?itok=aaA48s4J
Paytm to offer content, news, short videos & live TV from September

Paytm will offer content, news, short videos and live television from September with an aim to increase its monthly active user base to 250 millions.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories