iWorld

WITH 18 NEW ORIGINAL LAUNCHES AND NEW ASSOCIATIONS ALTBALAJI ENDS 2018 ON A HIGH NOTE

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/27/alt.jpg?itok=Q4vLT4xb

MUMBAI: ALTBalaji, one of the leading OTT platforms under the brand Balaji Telefilms Limited, has witnessed remarkable growth in 2018. With mass engaging content to the most riveting shows, the platform has emerged as the fastest growing and most talked about OTT platform in India. This year saw, the digital platform launch 18 new shows entertaining millions across the country. Awarded as the ITA Premier Web Channel award this year, ALTBalaji established its lead in the pack with the most-binged original series over the year in addition to winning other accolades. 

While 2018 was the year of experimentation with highly-acclaimed shows like The Great Indian Dysfunctional Family (TGIDF), The Test Case and Home, ALTBalaji’s subscriber base grew pan-India with viewers enjoying a wide range of shows. Distinctive content in the series like ‘Broken but Beautiful’ and ‘Apharan’ have not only struck the right chords for their coming of age concepts but have also recorded higher viewership and top ratings of 8.8/10 and 9.2/10 on IMDb respectively. Other shows like ‘XXX: Uncensored’ and ‘KehneKoHumsafar Hain’ scored the highest completion rates. On an average, ALTBalaji’s subscribers have spent 77 minutes daily watching these shows. Shows like Home, The Test Case and TGIDF have not only won hearts of the audiences but also garnered rave reviews from the likes of Rajeev Masand, Mayank Shekhar, Rahul Desai and many more.

Here’s are 2018’s top binge watch shows ofALTBalaji:

Apharan: As the show title suggests, it is all about an ‘Apharan’ (kidnapping) that goes wrong. What makes this show a standout is the fact that top cop Rudra Srivastava is forced into kidnapping a girl at her own behest, and nothing goes to plan. He finds himself in a web of lies with a lot at stake. Set in the heartland of the country, the thriller truly enthralled the audience with its 70’s style masala entertainment and its upbeat retro music.
IMDB Rating: 9.2/10

Broken But Beautiful: When two broken hearts, Veer and Sameera are brought together by chance, sparks fly. The two get involved in a journey that requires them to accept how broken they are and how two broken pieces can probably belong together.  
IMDB Rating: 8.8/10

The Great Indian Dysfunctional Family: General VikramjeetRanuat looks forward to a quiet life with his family post his accident while serving at the border. However, the re-entry of his separated brother and sister-in-law into his life changes the trajectory of his plans.
IMDB Rating: 7.6/10 

The Test Case: Captain Shikha Sharma gears up to serve as the first female test case in combat. The series beautifully captures her struggles and challenges and encapsulates women-power in the true sense of the term.
IMDB Rating: 8.5/10

Home: The series is all about a beautiful family, the Sethis, who believe in loving one another dearly. However, they are faced with a mammoth challenge with they are served with an eviction notice. The heart-warming show features a man’s fight to save his own home.
IMDB Rating: 8.5/10

GandiiBaat: The power-packed show has it all - the crime, the twisted relationships and erotic content. The trifecta makes this show a great tale of how crossing the fine line of going to any lengths to fulfill desire comes with its own consequences.
IMDB Rating: 5.0 /10

Haq Se: A modern-day story that chronicles the lives of four sisters against the backdrop of theunrest in Kashmir. It is a tale of the sisters seeking happiness and fulfillment in their lives and wanting to trulyfollow their dreams and passion. This also marked the digital debute of Rajeev Khandelwal. 
IMDB Rating: 8.3 /10

Hum: I am because of Us: Nothing compares to you sisters always having your back and that is the bond that the three sisters share. However, their relationship is put to test when the three arrive in the burgeoning metro of Mumbai to live their passion and follow their ambitions.
IMDB Rating: 7.6/10

With an end to a magnificent year, ALTBalaji has a highly anticipated line-up for 2019 across diverse genres with originals like GandiiBaat 2, KehneKoHumsafar Hain 2, Cold Lassi Aur Chicken Masala, Puncchbeat, The Verdict State Vs Nanavati and Cartel. Audiences are surely going to be entertained by a content library that is not only varied but new and captivating as well.

ALTBalaji’s original content is available in four Indian languages which includes Hindi, Tamil, Telegu and Malayalam. Additionally it is also available in Malaysia Bahasa, Indonesia Bahasa and Arabic languages. With several strategic associations, ALTBalaji’s shows can be viewed on Amazon Fire TV stick, OLA Play, LG Smart TVs using WebOS , the MI TV Patchwall in addition to the OTT services’ mobile apps and desktop platform. Viewers can also avail the app on 5 different devices in order to make it enjoyable for the entire family.
 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/tvf.jpg?itok=VeOr3wuU
TVF receives fresh funding of $5mn from Tiger Global

The Viral Fever (TVF) has raised fresh funds of close to $5 mn from New York-based Tiger Global Management, showed regulatory filings.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/tiktok.jpg?itok=m9U8iGc4
TikTok collaborates with Sony Music artist Aastha to create the TikTok World Cup Anthem “Jeetega Saara India”

To mark the beginning of the most awaited Cricket tournament of the year- ICC Cricket World Cup 2019, TikTok, world’s leading short-video platform, in collaboration with global music giant Sony Music’s artist Aastha Gill has launched the TikTok World Cup Anthem titled “Jeetega Saara India.”.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/altbalaji.jpg?itok=JXZIMVxA
ALT Balaji revenue up five-fold: Balaji Telefilms board recommends final dividend

The Ektaa Kapoor-led Balaji Telefilms Ltd (BTL) reported more than five-fold (512.4 percent increase) growth in standalone operating revenue from its OTT platform ALT Balaji (Digital segment) for the year ended 31 March 2019 (FY 2019, year under review) as compared to the previous fiscal (FY 2018...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/nikhil.jpg?itok=8j-10H87
Hotstar’s Nikhil Madhok on regional shows, digital original films and collaborating with creators

Despite competing with over 30 over-the-top (OTT) platforms, Hotstar is undoubtedly ruling the burgeoning streaming market of India.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Simran-Sethi.jpg?itok=Rw_CZ_NK
Netflix’s Simran Sethi steps down

At a time when Netflix is scaling up its Indian operation, one of the top executives Simran Sethi has stepped down from her current position.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/EPIC.jpg?itok=iVBArTlh
EPIC On signs strategic content integration deals with leading global brands

Known for its premium India-centric infotainment content, EPIC Channel’s OTT Platform, EPIC On, has tied up with Xiaomi’s Mi LED TV for a strategic content partnership.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/zee5.jpg?itok=ZAsBcCld
Vakrangee partners with ZEE5

Vakrangee Ltd., India’s largest network of last-mile retail points of sale, today announced its partnership with ZEE Entertainment Enterprises Ltd., to make available distribution and subscription of the ZEE5 service for its customers in 3,504 Nextgen Vakrangee Kendras across the country. ZEE5 is...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/broadband.jpg?itok=LDeNgn4Q
Broadband internet subscriber rate picked up in March 2019

India added 1.307 crore (13.07 million, 103.7 lakh) subscribers in the month ended 31 March 2019 (Mar-19, month or period under review) according to Telecom Regulatory Authority of India (TRAI) telecom subscription data. This translates to 2.37 percent growth as compared to 1.90 percent growth (1....

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Siddharth_Anand_Kumar.jpg?itok=I3zLh-Yk
Saregama Yoodlee Films’ Siddharth Anand Kumar on digital content strategy, theatrical releases & more

Saregama’s Yoodlee Films is betting big on content-driven films by collaborating with over-the-top (OTT) platforms. While the production house is streaming six of its films on Netflix, it has also struck a deal with another leading platform, Hotstar.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories