iWorld

Voot Studio & Pedigree partner for an unconventional Mother’s Day campaign

The 60 second film urges people to bring home joy by adopting a dog

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/14/voot.jpg?itok=4e2p7bmn

MUMBAI: VOOT Studio - The newly launched branded content wing of India’s 2nd biggest OTT platform, VOOT from Viacom 18, has partnered with Pedigree to celebrate Mother’s Day in an unconventional manner.

Motherhood transcends beyond parenting just your kind. You can be a parent to a pet and experience the same unconditional love and joy. Going one step further, through this campaign Voot Studio and Pedigree along with Mediacom as agency partner, urge people to adopt dogs. Campaign Video Link - https://www.voot.com/shows/new-moms/1/0/bringhomejoy-on-mother-s-day/795541

The film’s premise explores 4 new mothers who narrate first hand experiences with motherhood, while answering questions like how does it feel, why adopt and how has it changed them. They narrate incidents in an emotional way making it seem that they are speaking about human babies. The film climaxes with the question – Shall we meet your baby and it is then revealed that the mothers are new parents to Indie-dogs.

With this film, Voot & Pedigree drive the message that every dog deserves a home.

Pedigree has tied up with 25+ pet NGO’s to drive the cause of adoption for stray dogs. They have received over 1 lakh pledges on their official website in support of this initiative.

Speaking about the initiative, Akash Banerji, Business Head--Advertising Video Platform, VOOT, said, “We recently launched our VOOT Studio program, an industry first initiative that partners with brands around compelling storytelling & platform integrations, to drive their brand narrative for the new-age consumer.  Our association with Pedigree is with the aim of creating ROI for a brand much beyond the 30 second ad spot..” He further added  “ We are happy to have partnered with Pedigree on the occasion of Mother’s Day for a campaign that has such a powerful message and relevance for its target audience.

Mohit Arora, Marketing Director, Pet Nutrition India, said, “BringHomeJoy campaign was visualized keeping our vision of "making a better world for pets" in front &center.  As category leaders we take pride in driving responsible pet ownership, one such initiative is creating awareness & consideration around pet adoption. By involving & directing all digital engagement to 25 partner pet adoption agencies across 16 cities,  we hope to start an initiative to find more loving homes for all pets.

Navin Khemka, CEO South Asia, Mediacom said, “Pet lovers know that pets are like their own kids. We dedicate this campaign to every pet caring person and are confident that many families will come forward and adopt a dog. In todays world we need more compassion, care and understanding. We are fortunate to be involved in co-creating this campaign with Voot Studio & Team Pedigree”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/18/pri.jpg?itok=iGlicica
Netflix names Priyanka Chaudhari as head of in-house Indian IP vertical

Netflix has made a new Indian hire as it gets serious about Indian content. Priyanka Chaudhari has joined Netflix India as a director and senior counsel – IP. In her role, she will handle IP, trademark and content issues. She will be reporting to the team in Los Angeles.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/netflix.jpg?itok=V37kXJ5k
7% Netflix viewers may cancel subscription after Disney+ launch

After dominating the digital entertainment space for the last few years, Netflix’s reign is now being challenged by upcoming Disney+.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/airetel.jpg?itok=kEBzO4GP
Airtel, Vodafone Idea’s user base plunges after minimum recharge plan rollout

Two leading telecom operators, Vodafone Idea Ltd (VIL) and Airtel have faced a significant reduction in user base after the rollout of minimum recharge plans.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/z5ee.jpg?itok=LvwCkFEd
ZEE5 lines up a Mega May for its Global viewers with Skyfire, Yours Truly, Thiravam and more

Global digital entertainment powerhouse ZEE5 has lined up a Mega May for its audiences across 190+ markets.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/amazon.jpg?itok=FiOsGomI
Get ready to binge-watch an all-new season of award-winning series Fleabag on Prime Video

Amazon Prime Video brings to its viewers a fresh line up of local, regional and global content across genres this week.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/eros.jpg?itok=CZguUj8Q
Eros Now Short Movies makes it to DFW South Asian Film Festival 2019

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, a Global Indian Entertainment Company, is known to offer diversified, engaging and entertaining content for its massive consumer base in India as well as globally.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/15/fb.jpg?itok=06knuydz
Facebook India partners with leading creative agencies to boost short-form video creativity

Facebook India today launched ‘Thumbstoppers’, a first-of-its-kind initiative to redefine short-form mobile video creativity in the country.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/15/google.jpg?itok=TgP5QyY3
Google targets higher revenue with ads on app homepage

In a bid to generate larger revenues, Google has announced that it will allow ads on the homepage of its mobile app later this year, according to various reports.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/15/juger.jpg?itok=KDOK1YNb
IN10 Media launches Juggernaut Productions to create shows for OTT platforms

IN10 Media has announced the launch of Juggernaut Productions and in a bid to whet its appetite for content on several digital platforms, it has roped in Samar Khan as COO for its OTT vertical.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories