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Twitter strikes 12 video partnerships

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MUMBAI: A day after striking a deal with Bloomberg to stream news 24/7, Twitter has disclosed video partnership arrangements with 11 more content providers in the arenas of sports, news and entertainment.

Three entertainment channels involved are -- IMG fashion, Live Nation and Propagate. Apart from Bloomberg, news partners will be -- Buzzfeed, Cheddar and The Verge. Sports coverage will be provided by PGA Tour, MLBAM, The Players’ Tribune and Stadium.

Starting later in May, for the first time, WNBA will live-stream a weekly regular-season game on Twitter (20 total per season) during the 2017, 2018 and 2019 seasons. Twitter will deliver live action of the best in women’s basketball and the best in fan conversation about each game -- on a single screen.

In addition, to weekly live MLB games, a new weekly MLB programme will live-stream only on Twitter. A new, original, fully programmed, 24/7 linear experience will stream live on Twitter soon. 

The Players’ Tribune: #Verified, a modern forum for athletes to connect directly with fans, will be a live show, only on Twitter.  The series will debut in the coming months, and will feature regular interviews with some of the most popular players across sports, including A.J. Green, Karl-Anthony Towns and Richard Sherman.

Circuit Breaker: The Verge’s Gadget Show is a weekly live programme that will review new gadgets everyone wants. MorningFeed, a brand new morning news and current events show broadcast live on Twitter by BuzzFeed, will reach an audience that wakes up hungry for the latest in “fire Tweets.” 

Cheddar’s hour-long Opening Bell will stream live daily at 9am ET from the New York Stock Exchange. This expands on Cheddar’s successful Closing Bellshow at 3pm ET, which has aired on Twitter since last October.

IMG Fashion will bring its premium designer and brand relationships to a live content programme consisting of exclusive runway shows and behind-the-scenes Fashion Week content for Twitter users, live, from New York, Milan, Paris, London and beyond in September 2017.

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