iWorld

Tendulkar-backed Smartron mobiles to have Eros Now app, deal signed

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/06/10/Rishika_Lulla_Singh-Mahesh_Lingareddy_0.jpg?itok=E-GYJkyH

MUMBAI: Eros Now, one of the fastest growing digital over-the-top (OTT) South Asian entertainment platforms, owned by Eros International Plc, has announced a strategic partnership with Smartron, a Sachin Tendulkar-backed India-based IoT startup, to provide its extensive entertainment repertoire to Smartron smartphone customers.

Eros Now will be the exclusive digital OTT service for entertainment content on all Smartron devices. Sachin Tendulkar is an Indian sporting legend and one of the most accomplished cricket players of all time. He is the only player to complete more than 30,000 runs in international cricket.

As their preferred partners, Eros Now will provide its vast repository of movies, television shows, music, originals and regional content across multiple languages such as Tamil, Telugu, Malayalam, Bengali, Punjabi and Marathi to all Smartron customers. Eros Now will leverage from Smartron’s extensive marketing campaigns and packaging to promote the partnership.
The smartphone user base in India reached 300 million in 2016 with the market growing by 18% as per a report by Counterpoint’s Research, paving the way for India to become the second-biggest smartphone market in terms of active unique smartphone users.

Commenting on the association, Rishika Lulla Singh, CEO, Eros Digital said, “With high smartphone penetration and an all-time rise in content consumption on handheld devices, we are happy to join hands with Smartron as this strategic partnership strengthens our philosophy of bringing entertainment at audience fingertips anytime, anywhere.”

“We are excited to partner with Eros Now as we get ready to roll out our highly intelligent and customized entertainment experience through our tronx platform,” said Mahesh Lingareddy, Founder and Chairman, Smartron. “All of our tronx users can experience great entertainment seamlessly across all our existing smart devices like the tphone, tbook, srtphone and the soon to be launched devices and beyond. We believe in making life smarter and simpler and, with this, even more people can tap into the incredible capabilities of our tronx IoT platform.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/paytm.jpg?itok=Ca6mzCQg
Paytm ranked among Top 50 global companies

India’s largest mobile payments platform Paytm’s instrumental role towards pioneering the cashless economy has been honored in American business magazine Fast Company’s annual ranking of the world’s ‘50 Most Innovative Companies’ for 2018. The company is among the only two Indian companies that...

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/netflix_0.jpg?itok=XFBAQz_D
Netflix and YG Entertainment to launch YG future strategy office Bigbang's Seungri

Netflix Inc., the world’s leading internet entertainment service, announced today that it is launching YG Future Strategy Office(FSO, working title), a new Netflix Original Series with YG Entertainment, home to some of Korea’s top talent. YG FSO will launch this year exclusively through Netflix.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/hotstar.jpg?itok=mXrsiSoQ
Video Lighting up Data and Smartphones, Says Hotstar

Releasing the first India Watch Report 2018, Hotstar, India’s leading premium streaming platform, today shared insights on the dramatic transformation sweeping the Internet landscape in India. In a first of its kind report for any streaming platform in the world, the service has disclosed usage...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/remix.jpg?itok=QDzr0v1g
Amazon Prime blends East, West in 'The Remix'

MUMBAI: Amazon Prime Video wants to hit the right chords with the music lovers of India. Its latest and third Indian original prime show The Remix wants to grab the eye of the music-loving spirit of the nation.  It is a spin-off challenge between DJs and singers to blend Indian and western music...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/google.jpg?itok=Urt0YMO6
Google launches support for tamil languages ads

Google India announced the launch of Tamil language support for its advertising products - Google AdWords and Google AdSense to support the Tamil language web publishers and also help advertisers to reach out to the large base of Internet users in Tamil. With this launch, Google has now scaled...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/arre_0.jpg?itok=XhWj_2tl
Arré Launches a music & comedy festival headlined by only women, called Arré Siren

This Women’s Day weekend in March, all roads will lead to Arré SIREN - Arré Earworm’s first big step into the live music and entertainment space, in partnership with celebrated world music songstress Zila Khan

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/oath.jpg?itok=b0EeY48d
Hooq announces release of first Hollywood original series

Hooq is marking its presence as one of the homes of Hollywood original series. The platform announced its first foray into Hollywood originals with Crackle’s The Oath. The series is debuting with all 10 episodes on 8 March 2018 in the US, and it will be fully available on Hooq after 24 hours, from...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/fox.jpg?itok=y7VY6gUZ
Fox News launches OTT platform

MUMBAI: Fox News is getting into the digital business with an upcoming over-the-top (OTT) platform called Fox Nation. It will launch in the fourth quarter of 2018. Fox Nation will show live exclusive daily streaming content and there will be long-form programming content that will be accessible...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/national.jpg?itok=Pprea-Q2
The National Inclusion Cup 2018 a CSR initiative of Sony Pictures Networks India

Sony Pictures Networks India (SPN) is proud to be sponsoring the 2nd edition of the National Inclusion Cup (NIC), which is the only national football tournament of its kind for underprivileged youth. The NIC is being held from 20th-23rd Feb’18 at Tiger Play, Lokhandwala, Mumbai and is organised in...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories