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SPN to use Nice analytics for OTT, On-Demand videos

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BARCELONA: Nice People at Work (NPAW), the leader in business intelligence and analytics technology for the online video industry, announced that Sony Pictures Networks India (SPN) has chosen YOUBORA to optimize quality of experience to boost audience engagement.

By utilizing NPAW's YOUBORA solution, SPN will be able to deliver quality television content via the internet.

Launched in 1995, SPN is one of India's largest Hindi language content providers in the Indiansub-continent, airing local hits such as Kaun Banega Crorepati, CID, Taarak Mehta Ka Ooltah Chashmah among others. SPN has integrated with YOUBORA analytics to accommodate the growing demand for OTT and On Demand videos, to present quality content equal to conventional television to its online viewers.

YOUBORA, NPAW's award winning analytics and business intelligence platform, leads the industry in providing content providers with detailed read-outs of the video delivery ecosystem. With this tool, content providers can respond appropriately to delivery issues, thereby boosting audience engagement, satisfaction and consequently loyalty by minimizing experience problems such as buffering or lag time. Such disruptions are managed easily with YOUBORA's real time data collection capabilities, the most granular in the industry including the platform's SmartModules.

"Too often, South Asia is overshadowed by the Far East, Western Europe and America where business opportunity is concerned. We feel privileged to assist Sony Pictures Networks India (SPN) in delivering superior video experiences to their audience." said NPAW's CEO, Ferran Gutiérrez, of the agreement.

"Our audience deserves the best experience possible when they turn to their computer or any device to watch their favorite programming", said Ajay Kumar Meher, Sr. VP - IT & Post Production of Sony Pictures Networks India (SPN). "The real-time quality and audience engagement metrics provided by YOUBORA leads the industry in this regard, and we are excited SPN will have access to this resource."

NPAW is a Business Intelligence and Big Data company serving the online video industry. Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

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