iWorld

SonyLIV refreshes its brand identity 'LIV to Entertain'

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/09/Uday-sodhi-800x800.jpg?itok=acFGAsaR

MUMBAI: SonyLIV has yet again proved its status as a pioneer of innovation in its industry by unveiling a refreshed brand identity.

The renewed brand ethos ?We LIV to Entertain? promises to make SonyLIV the ultimate destination for rich entertainment across genres, screen types and audience preferences. With its new positioning, the brand underlines its commitment to fulfilling the most basic and pressing of human needs ? that for robust, high-quality entertainment.

To complement its brand ethos, SonyLIV has also rolled out a new logo which encompasses a full spectrum of colours with a young, energetic and self-effacing approach. The logo itself represents the brand?s reinvigorated emphasis on filling the lives of viewers with vivid entertainment that covers the key aspects of variety, depth, novelty, relevance and popularity.

In order to create top-of-the-mind recall, SonyLIV has also launched a highly riveting brand film which has been shot in Romania, the birthplace of the immortal circus ? the genesis of interactive entertainment. At the heart of the film is the figure of the eternal entertainer, the clown and the message is driven home with the refrain Kamaal dikhaana, Kamaal ka kaam hai (It?s no mean feat to keep everyone entertained). Through the film, SonyLIV has positioned itself as the theatre of emotions which has the ability to amplify every feeling and thought of the viewer with engaging and evocative content.

Link to the brand film: http://www.sonyliv.com/details/promos/5237443992001/Sony-LIV---We-LIV-To...

Sony LIV digital business EVP and business head Uday Sodhi said, ?For the last four years, SonyLIV has enjoyed a pioneering and undisputed leadership position in India?s digital entertainment industry. As OTT content becomes more ubiquitous, it is time for us to renew our brand focus and differentiate ourselves on the key facets our viewers identify us by; that of providing them rich, stimulating and thought-provoking entertainment.?

?We pioneered the concept of original web-series in the country and have also been instrumental in bringing audiences closer to the most popular sporting action from across the world. We decided to, therefore, re-energise our brand identity in conjunction with these USPs and clearly establish SonyLIV as the ultimate provider of entertainment, irrespective of screen, genre or audience segment. Our new positioning, ?We LIV to Entertain? is sure to connect with one and all.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/country.jpg?itok=GEJZ7CRT
Nyoooz among 10 Indian digital media cos. to get Google funding

Noida-based digital news startup Nyoooz is among 10 media outlets from India that have been selected for receiving YouTube innovation funding as part of the Google News Initiative (GNI) to help digital newsrooms and publishers strengthen online video capabilities and experiment with new formats for...

iWorld eNews
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/rang.jpg?itok=I9QBk53y
ZEE5's latest tentpole 'Rangbaaz' to be dubbed in all major Indian languages

Zee5, the OTT platform from the Zee group, has launched its second tentpole show Rangbaaz and has intentions of dubbing it in several Indian languages. ZEE5 India CEO Tarun Katial said it will release the show in Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam by January.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/quc%3Dickr.jpg?itok=1bbI_tzK
Quikr acquires India Property Online Pvt Ltd

Online classifieds platform Quikr has acquired India Property Online Pvt Ltd, a Chennai-based property website.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/news18.jpg?itok=yvhtiPBC
Apple iPhone XS Max and Audi RS5 Win Big at News18.Com Tech And Auto Awards 2018

News18.com, one of India’s top breaking news websites, today held the second edition of India’s only Tech and Auto Awards amidst the presence of industry veterans. The awards ceremony celebrated and honoured Technology and Automotive products and innovations that have set the bar high in the...

iWorld eNews
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/global.jpg?itok=w_6BSl-1
Esports industry expected to reach $3 bn by 2021

When everything is going online, what’s there to stop sports? With improved internet speed, smartphone penetration, government digital push and highest youth population, Esports in India has the right territory for growth. In the third edition of Times of India Global Sports Show (GSS) 2018,...

iWorld Gaming
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Facebook_Watch.jpg?itok=7EuknaXs
Facebook Watch garners 400mn monthly users

Three months since the global launch of Facebook Watch, there are already already more than 400 million people monthly and 75 million people daily who spend at least one minute, revealed head of video at Facebook Fidji Simo.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/youtube.jpg?itok=TwiG5A8s
YouTube removed 7.85 mn videos last quarter

According to Google’s YouTube community guidelines enforcement report, YouTube removed 7.85 million videos and 1.67 million channels in its last quarter.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/hotstar_800.jpg?itok=cvtBpj7Z
Star India adopts Hotstar-only model in US, channels to go off cable TV from 5 January

There’s a lot happening at Star India at the moment with its integration into the media and entertainment giant Disney underway. A crucial aspect of that arrangement played out on Thursday as president 21st Century Fox, Asia and chairman and CEO of Star India Uday Shankar was named chairman Star...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/voot.jpg?itok=pN1o0lJn
Voot to stream 'It’s not that simple' S2

Voot is all set to roll out its original series, It’s Not That Simple—S2, starting 14 December 2018.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories