iWorld

SonyLIV encourages the Rio Indian contingent with #WohHaareNahin

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/26/CqicBZ6XYAEkgd9_0.jpg?itok=Nl2Zx-HR

NEW DELHI: Success is a sheer refusal to accept failure, a dogged determination to break free from the shackles of one's circumstances and a willingness to rise above oneself in pursuit of one’s dreams.

SonyLIV, the complete digital entertainment platform with content for audiences across genres, has highlighted through a video showng how Indian athletes had to overcome several odds in order to win a place at the Games, and is a fitting tribute to the effort of the country’s Rio Olympics contingent.

Titled #WohHaareNahin, the short 90-second AV opens with a clock showing 05:30 AM. Glimpses of tickets, a passport and an Olympics pass are shown in subsequent shots.

An athlete, presumably recently-returned from the Olympics, can be seen getting dressed in her India practice kit. A contemplative musical arrangement can be heard in the background, as the narrator explains why winning a medal should not be assumed to be the only criterion for victory. The video goes on to subtly explain how Indian athletes had to overcome hardships such as injuries, criticism, apathy towards their chosen sport, a distinct lack of training facilities, and a dearth of sponsors and adequate monetary recompense to earn the privilege of representing their country at the grandest sporting arena, the Olympic Games. It ends with a shot of the athlete jogging away into the distance, refusing to give into disappointment and continuing her daily warm-up.

Currently live on SonyLIV’s web and a mobile platforms, the AV encourages viewers to tweet their support to the athletes with the hashtag #WohHaareNahin, appreciating their efforts and their representation of India at the Games.

Link: http://www.sonyliv.com/details /promos/5095102376001/Woh-Haar e-Nahin---Tribute-to-Indian-Co ntingent-at-Rio

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/fugey_0.jpg?itok=W4wx09UT
Amazon Prime brings Fugay & Autograph on Gudi Padwa

MUMBAI: The festival of Gudi Padwa brings families and loved ones together to ring in the New Year and celebrate new beginnings. This year, Amazon Prime Video gives audiences another reason to celebrate by bringing together some of the best and biggest Marathi blockbusters on its platform.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/smart%20%281%29.jpg?itok=lwgXmDCO
Smart TV & streaming device makers may collaborate as race intensifies for on-demand content: F&S

Growing preference for over-the-top (OTT) content is catalysing demand for streaming media devices and smart TVs. The market, which slowed down during 2014-15 fiscal, is now ready to match consumer expectations by offering seamless accessibility to on-demand content through a new generation of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Untitled-1.jpg?itok=XRWFAKQx
YouTube watch time grew 400% y-o-y, 80% on mobile

MUMBAI: With a growing appetite among Indian consumers to watch videos online, YouTube, as per App Annie, has shared that over 180 million Indians are watching YouTube every month on mobile. The video streaming platform at the fourth edition of Brandcast India, further noted that the watch time in...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Shaktikanta-Das-800x800.jpg?itok=dYLLWu-u
You Broadband-Vodafone proposal accepted, Atria & Netmagic FDI cleared

NEW DELHI: The government has accepted a proposal by Vodafone India Ltd for acquisition of 100% shares of M/s You Broadband India Limited by way of transfer from resident shareholders and non-resident shareholder. A 100% foreign owned company, Vodafone, will invest Rs 550.9 million as direct...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Zelda%20Fitzgerald.jpg?itok=U3BDFJKH
Amazon Prime debuts its US original 'Z: The Beginning of Everything'

MUMBAI: No couple epitomised the rebellion and the glamour of the Jazz Age like F. Scott Fitzgerald and Zelda Fitzgerald, and now their tumultuous romance and life will be brought alive in a bio-series titled Z: The Beginning of Everything on Amazon Prime Video. Z: The Beginning of Everything, is a...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/gopal-vithal.jpg?itok=yFDWskKF
Airtel acquires Tikona's 4G biz , adds 2300 MHz spectrum in five circles

MUMBAI: Bharti Airtel Limited, India's largest telecommunications services provider, today announced that it has entered into a definitive agreement with Tikona Digital Networks to acquire Tikona's 4G Business including the Broadband Wireless Access spectrum and 350 sites, in five telecom circles....

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/tivo%20%281%29.jpg?itok=TWUFHhBq
Sky picks TiVo to search entertainment across linear TV & VoD using voice

TiVo Corporation, a global leader in entertainment technology and audience insights, ha sannounced that TiVo and Sky, Europe’s leading entertainment company have joined forces to deliver voice search for Sky’s next-generation box, Sky Q. TiVo is providing Sky Q with a natural language, voice-based...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Raghu_Rai_1.jpg?itok=HRNB7-KI
Photographs with social media become powerful tools for Information: Naidu

Photographs along with Social Media had been a potent combination in today’s digital world as influential mediums to spread awareness and ensure Good Governance, Information and Broadcasting Minister M.Venkaiah Naidu has said.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Sunil_Mittal-Mukesh_Ambani%20%281%29.jpg?itok=qIpeeieV
Jio says Ookla has admitted to flaws in speed measurement system

This is one ad war that refuses to die. Even after Jio on the one hand and Airtel and Ookla on the other have had their say, the argument goes on.

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories