Social Kinnect wins the throne for the social media mandate for Hotstar Subscriptions business; brings winter to India


MUMBAI: Hotstar has awarded the social media mandate for their subscription-based services - Hotstar Premium&Hotstar VIP and their original content label, Hotstar Specials - to Social Kinnect, India’s foremost independent digital marketing agency. This mandate was won following a multi-agency pitch. 

As Hotstar launches Hotstar VIP, which is aimed at attracting the wider Indian audience into the OTT space, Social Kinnect has been on-boarded to drive this growth even further. Hotstar Premium is an existing service that offers premium English content, live sports and more. Hotstar Specials aims to tell big, bold and authentic stories that are uniquely Indian. As Hotstar Premium, Hotstar Specials and Hotstar VIP’s creative partner, Social Kinnect will lead innovations for the brand on digital to ensure an increase in the subscription base. 

Boasting extremely evolved video streaming technology and a high attention to the quality of experience across devices and platforms, Hotstar is the most complete video destination for the Over The Top (OTT) video consumer.  In an endeavour to drive meaningful engagement with their audience, Hotstar is invested in generating original programming content that fits with the sentiments and attitudes of their consumers. Hence, the recently launched Hotstar VIP is Hotstar’s stepping stone to creating even more original content for their premium audiences.

The leading OTT platform in India required a creative and cutting-edge campaign to announce the exclusive streaming of the final season of Game of Thrones (GoT). The objective was to build awareness about this and subscriptions for Hotstar Premium just in time for Season 8. To connect with Indian GoT fans at the deepest level, Social Kinnect created contextual teasers with a ‘desi’ feel for all the major Indian cities. Iconic Indian monuments were given an ‘icy’ and mysterious makeover, to generate buzz and excitement for the final season of the show. Post the premier on April 15, on-ground activities elevated this buzz to a new level. 

Commenting on the account win and Game of Thrones campaign, Rohan Mehta, CEO - Social Kinnect says, “The OTT industry in India is becoming more popular by the minute, and Hotstar is at the cusp of the wave. As Hotstar continues to lead the OTT space, its offering will evolve with the introduction of original content that is tailored for the Indian audience. Our first campaign under this mandate is massive, and we are extremely excited to hyper-contextualise our content for Game of Thrones, one of the most popular TV series in India. Our campaign aims to create apan-Indian impact that is amplified through multiple channels, including but not limited to influencer marketing, social media marketing and on-ground. Here’s to a long and fruitful association with Hotstar!”

Latest Reads

Political parties spent Rs. 53 crore on digital platforms: Facebook ad library

There is no denying the fact that digital media has remained one of the strongest tools used by the political giants to woo the voters this election season.

iWorld Social Media
Viu and Keshet International sign a two show deal for Indian audience

Viu, a leading OTT video service by PCCW, announces its alliance with Keshet International, the global production and distribution arm of Israeli media company, Keshet Media Group, for a two-show deal.

iWorld Over The Top Services
Netflix names Priyanka Chaudhari as head of in-house Indian IP vertical

Netflix has made a new Indian hire as it gets serious about Indian content. Priyanka Chaudhari has joined Netflix India as a director and senior counsel – IP. In her role, she will handle IP, trademark and content issues. She will be reporting to the team in Los Angeles.

iWorld Over The Top Services
7% Netflix viewers may cancel subscription after Disney+ launch

After dominating the digital entertainment space for the last few years, Netflix’s reign is now being challenged by upcoming Disney+.

iWorld Over The Top Services
Airtel, Vodafone Idea’s user base plunges after minimum recharge plan rollout

Two leading telecom operators, Vodafone Idea Ltd (VIL) and Airtel have faced a significant reduction in user base after the rollout of minimum recharge plans.

iWorld Telecom
ZEE5 lines up a Mega May for its Global viewers with Skyfire, Yours Truly, Thiravam and more

Global digital entertainment powerhouse ZEE5 has lined up a Mega May for its audiences across 190+ markets.

iWorld Over The Top Services
Get ready to binge-watch an all-new season of award-winning series Fleabag on Prime Video

Amazon Prime Video brings to its viewers a fresh line up of local, regional and global content across genres this week.

iWorld Over The Top Services
Eros Now Short Movies makes it to DFW South Asian Film Festival 2019

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, a Global Indian Entertainment Company, is known to offer diversified, engaging and entertaining content for its massive consumer base in India as well as globally.

iWorld Over The Top Services
Facebook India partners with leading creative agencies to boost short-form video creativity

Facebook India today launched ‘Thumbstoppers’, a first-of-its-kind initiative to redefine short-form mobile video creativity in the country.

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories