iWorld

Regional news' online viewership is billion-plus every month: Vidooly

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/02/subrat%20kar%20vidooly.jpg?itok=LplGfb1v

MUMBAI: News genre is emerging in popularity across leading online video platforms in India and crossing a billion-plus online viewership every month.

Vidooly Media Tech conducted a study across top Facebook pages from India and YouTube channels from India, two of the most popular video platforms to understand viewership habits of Indian internet users.

Vidooly CEO Subrat Kar says: ?Interestingly, we are seeing a rising trend of regional content dominating English or 'Hinglish' content. This points to the larger overall trend of increasing viewership and internet growth in non-urban areas. This presents an exciting opportunity for brands and content creators to create multilingual content to reach out to the millions of users to are accessing internet for the first time.?

The study was conducted across a total of 16 categories of Indian video content in the genres of automobile, comedy, kids, education, entertainment, film and animation, science and technology, health, gaming, how-to and style, food, music, news and politics, people, pets and animals, sports and travel.

With over 180 million users on YouTube and 241 million users on Facebook in India, they are the two of the most popular online video platforms in India. Both the platforms with its massive reach and ubiquity allow content creators, brands and anyone to reach millions of viewers who consume this content across desktop and mobile devices.

YouTube findings (across top 10 channels)

Music genre with 3.2 billion views and entertainment genre with 2.7 billion views attracted maximum Indian viewership. Video content targeted towards kids especially nursery rhymes were also extremely popular with 1.4 billion views.

Regional news is extremely popular on YouTube with nine out of the top 10 news channels publishing news in regional languages. Collectively, the top 10 news channels pulled in 701 million views. Most other viewed videos were across the categories of comedy, film and animation and food.

public://55555555555555.jpg

Facebook findings (across top 10 pages)

Unlike YouTube, news pips other genres to emerge the most popular category with Indian viewers with the top 10 pages pulling in collectively 1.4 billion in viewership. Here, the top spots are taken by Hindi and Marathi news channels. Followed closely are entertainment videos with 919 million views across the top 10 Facebook pages. In entertainment category, regional content again takes the top spot with content in Tamil, Kannada, Telugu and Hindi being extremely popular with viewers.

public://66666666666_0.jpg

Regional trends

Across Facebook and YouTube, regional news across the languages of Telugu, Hindi, Tamil, Kannada and Marathi are extremely popular with Indian viewers collectively amassing 2.1 billion views in August across YouTube and Facebook.

Overall rankings

Across the top 100 channels in India on YouTube, content around music entertainment, news and kids' genres took the top spots.

Across the top 100 Facebook pages, the top seven spots are dominated by news channels, followed by cooking and entertainment genres.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/zee5.jpg?itok=d_UVE_B0
ZEE5 launches Lockdown with Badshah, Kailash Kher, Raftaar, Jonita Gandhi and many more

ZEE5, India’s largest and most comprehensive digitalentertainment platform for language content, today launchedLockdown – a path-breaking concept in collaboration with renowned rapper and composerBadshah.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/JIO_4G.jpg?itok=5kFd_t5k
Broadband on cable fibre declining?

Is broadband on cable fibre on the decline in India? Results over the past few quarters of some of the multisystem operators or MSOs seem to indicate just that. Mukesh Dhirubhai Ambani’s largest start up in the world Reliance Jio Infocom Ltd (JIO) is the one of the biggest upheavals that has...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/netflix.jpg?itok=Q-ezEpg3
India’s ranking falls in latest Netflix ISP speed index

The streaming giant releases a monthly update on which ISPs provide the best primetime Netflix streaming experience.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/MX_Player_800.jpg?itok=abnyc8JG
MX Player's content play for OTT platform launch

In the last two years, India’s media and entertainment industry has witnessed the emergence of several over-the-top (OTT) players. With an ambition to gain a foothold in the burgeoning OTT space, Times Internet recently acquired a majority stake in Seoul-based MX Player. While the company is yet...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Amazon_India.jpg?itok=YdqHxAe_
Amazon scaling up investment for Indian marketplace biz

E-commerce giant Amazon has invested additional Rs 2,700 crore for its Indian marketplace unit at a time when it continues to battle its local rival Flipkart along with investing about Rs 100 crore for food retail business in India, according to a report from Mint.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/zee5.jpg?itok=lW1J0Csx
ZEE5 presents “Lal Bahadur Shastri’s death – An unfinished story” India’s biggest cover-up

ZEE5, India’s largest and most comprehensive digital entertainment platform for language contentannounce the launch of “Lal Bahadur Shastri's Death - An Unfinished Story

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/hoooq.jpg?itok=lnz1uCy1
What's New on HOOQ

HOOQ, Southeast Asia’s largest video on demand service reveals its content line up for the next three months (August – October). Get ready for an exciting three months filled with fresh blockbusters, classic comedies and same-day as U.S. Telecast series.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/laliga.jpg?itok=eKsOLf20
Laliga lands on facebook in indian subcontinent

In a first-of-a-kind agreement, LaLiga and Facebook today announced that the platform will become the official home for all LaLiga Santander matches in the Indian subcontinent.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/Netflix.jpg?itok=F7K460Rp
Netflix CFO David Wells to quit

After a 14-year stint in the company, Netflix chief financial officer David Wells plans to step down. Since 2010 Wells served as the CFO, at a time when Netflix started to see its growth. However, he will leave after helping the company choose his successor.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories