Ragini MMS Returns to ALTBalaji with racy marketing


MUMBAI: A tagline, splattered across auto rickshaws, that is sure to make your head turn twice. That’s the effect that the makers of ‘horrex’ digital show Ragini MMS Returns and ALTBalaji want to have on you.

‘Ragini ka Naya MMS Dekha Kya?’ (have you seen Ragini’s latest MMS?) is the eye catchy and racy lines visible on 20,000 autos in 11 cities of north and west India-Mumbai, Delhi, Indore, Bhopal, Lucknow, Gwalior, Kanpur, Chennai, Agra, Bangalore and Pune.

Commenting on the auto-rickshaw branding activity to promote the digital show, ALTBalaji CMO Manav Sethi said, “Within 6 months of the launch, ALTBalaji has become India’s top repository of original, unique and edgy content. We have ensured that its digital extension, Ragini MMS Returns, is a right mix of edgy content, rich talent and a marketing strategy that will create strong visibility for the show. Auto-rickshaw branding activity is an initiative that is sure to capture attention and intrigue individuals across key cities and maximum internet consumption regions.”

First look of the show along with teasers and trailers have already piqued audience curiosity across various online and offline platforms. This strategy is planned, keeping in mind the high usage of internet across Western and Northern belt of India.

Ragini MMS Returns redefines boldness and sensuality all over again with actors like Riya Sen, Karishma Sharma, Nishant Malkani and Siddharth Gupta in the lead. The show explores Ragini’s life, which is entangled beyond understanding, into the deadly cocktail of horror and sensuous chaos.

Also Read:

Selective, snackable, short episodes, niche mktg vital, says Manav Sethi as ALTBalaji ranks among top OTTs

ALTBalaji media mandate pocketed by Lodestar UM 

ALTBalaji identified local talent for regional language comedy shows, says Manav Sethi

Latest Reads

Analysts express mixed views on Netflix Q2 growth

Given the ferocity of Netflix's growth, a Forbes report had predicted its impressive Q1 2018 result to continue in Q2 as well. In first quarter 2018, Netflix exceeded user addition forecasts along with a 43 per cent year over year growth. Forbes predicted growth in revenue and subscribers in Q2...

iWorld Over The Top Services
Hotstar and the art of managing traffic spikes

Ajit Mohan sits back in his chair on the 26 floor of Urmi Estate in Mumbai his chest swelling with pride as he reads what he has just posted on LinkedIn.

iWorld Over The Top Services
Powered by Jio, RIL touches $100 bn market cap

Reliance Industries becomes the second company to hit $100 billion market capitalisation after TCS in 2018.

iWorld Telecom
US DOJ to appeal AT&T-Time Warner deal

The US Department of Justice (DOJ) will appeal the AT&T-Time Warner merger approval which was cleared last month by a lower court.

iWorld Telecom
Zee Mundo launches OTT service for Bollywood fans in Lat-Am

Bollywood’s in demand in Latin America. And to cater to this, Zee Mundo, the local channel has launched its OTT platform Zee Mundo Play so Spanish speaking Bollywood fans can watch content from their mobile devices.

iWorld Over The Top Services
Amazon woos Prime Day shoppers with more Prime Video and Music content

Amazon Prime Day’s second edition, featuring more than one million deals, is starting this Monday.

iWorld Over The Top Services
ESPNcricinfo launches new, reimagined app

ESPNcricinfo's news website recently launched a new and reimagined app on its 25th anniversary celebration this year.

iWorld Over The Top Services
Mukesh Ambani pips Jack Ma to be Asia’s richest

Indian business tycoon Mukesh Ambani overtook Alibaba group founder Jack Ma on Friday to become richest person in Asia.

iWorld Telecom
Netflix original 'Sacred Games' gets entangled in legalities

Even as Netflix’s Sacred Games gets entangled in legal tangle, media reports suggested MIB is mulling content guidelines for web series, as per a report by Republic TV.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories