Plug & play startup hops on Amazon Launchpad; expects 10,000 customers


MUMBAI: Oakter, a Noida based tech startup, has been chosen by Amazon Launchpad platform in India. Oakter will be amongst the select group companies for which its products will be showcased to millions of Amazon customers. The two-year old company designs and manufactures plug & play smart home products. The Launchpad is already available in the US, UK, China, Germany, France, and Mexico.

Oakter was chosen since its IOT based products are innovative, completely made in India and designed to solve the needs of Indian consumers. “We have been selling on Amazon for about six months and we have realized that Amazon is extremely careful with regard to customer experience. We also feel we were selected since our product has been receiving overwhelmingly positive response with regard to delight it provides to our customers,” said Oakter CEO Sishir Gupta.

The deal with Amazon will help Oakter to scale up their production, ensure timely deliveries, ensure product quality and customer experience. The tech company did not apply to get on board of the e-commerce giant but were approached by Amazon. “Amazon approached us and asked us if we would be interested. We said, hell yeah! It was very professional and structured process. It took us about three weeks to finalize everything. Amazon will help us reach more of its millions of customers. This is a moment of pride for us. The Amazon Launchpad Programme is a great opportunity for us to showcase our innovation,” asserted Gupta.

The Amazon Launchpad Programme is a globally distinctive program that showcases innovative products from startups to millions of Amazon customers across the globe. The Indian startups are given can reach out to 300 million users around the world and make a name for themselves. The main focus of this program is that it gives these startups a chance to launch their products on Amazon.

In this manner, these products and the respective companies get good exposure and this programme also acts as a powerful avenue for future opportunities. The program offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories. With Amazon Launchpad, startups can overcome many of the challenges associated with launching new products by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.

“The deal is very timely for us, just at the time when we are ready to scale up and expand to large customer base, Launchapd has come to help us out. We hope to reach 10,000 customers in next 3 to 6 months,” added Gupta.

A year and a half ago, Amazon had introduced this Programme in U.S after which it was launched in other western countries. Amazon has recently launched the same in India. India is the seventh location around the world where amazon has introduced the Launchpad.

The store, which can be found on Amazon.in, features over 400 innovative products ranging across categories like wearable technology, health monitoring, food and beverages, educational toys, and others.

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