OTT poses regulatory challenges but govt committed to digitisation


NEW DELHI: Minister of State for Information and Broadcasting (MIB) Rajyavardhan Rathore has said that digital technology platform acted as an equalizer ensuring level playing field and providing equal opportunities for all irrespective of age, region and economic background, but cautioned that techs like OTT posed regulatory challenges too.

Digital technology apart from providing better services, also ensured transparency that enabled plugging leakages at every levels so that the intended benefits trickle down to every citizen, the Minister said here yesterday at the inaugural ceremony of the 23rd International Conference & Exhibition on Terrestrial and Satellite Broadcasting, organised by the Broadcasting Engineering Society (BES) that also is holding the BES Expo 2017.

Also present on the occasion were TRAI chairman RS Sharma and Member of Parliament and Zee chairman Subash Chandra. The theme of the event is `Hybrid Technologies in Broadcasting?.

Rathore said that while digital technology offered immense opportunities to reach out to people, it also posed many challenges with regards to content regulation, illegal broadcasts that demanded innovative solutions to address the concerns. The Over the Top (OTT) applications have democratized the reach of content providing a wide range of services especially to young people with smart gadgets.

However, the OTT applications were a concern for regulatory authority as they were not governed by any law, Rathore said, adding that the government was committed to digitization and the latest Union Budget 2017 had included digital economy as one of the key themes that had allotted Rs 10,000 crore (Rs. 100,000 million) for the Digital India program launched by PM Narendra Modi.

The Minister, along with Chandra and Sharma, also felicitated the winners of the awards constituted by Broadcast Engineering Society in various categories such as broadcasting, engineering, training and innovation. The life time achievement award was conferred to BB Srivastava for his outstanding contributions to the radio FM industry.

Latest Reads

Amazon Prime Video India and Excel Media & Entertainment Release the Trailer of the Highly Anticipated Prime Original Series, Mirzapur

Amazon Prime Video and Excel Media & Entertainment today released the trailer of the highly anticipated Prime Original Series – Mirzapur. Set in the heartland of India

iWorld Over The Top Services
Airtel, Jio turn to AI to improve customer service

Every industry and player is adapting to Artificial Intelligence (AI) in today’s time and the Indian telecom industry isn’t far behind. In order to offer better customer service and experience, telcos like Bharti Airtel and Reliance Jio are turning to AI.

iWorld Telecom
Netflix to raise $2 bn for original content

American media services provider, Netflix, is planning to raise an additional $2 billion through bond offering.

iWorld Over The Top Services
Netflix makes up 15% of total downstream traffic on global internet

The world’s largest over-the-top (OTT) player, Netflix, makes up 15 per cent of the total downstream volume of traffic across the entire internet, according to The Global Internet Phenomena reports by Sandvine released in October 2018.

iWorld Over The Top Services
ZEE5 Originals' content cost to be 3x more than TV: Punit Goenka

Zee Entertainment Enterprises Ltd’s (ZEEL) digital venture ZEE5 has shown impressive growth in a very short span. To keep pace with the growth, the Punit Goenka-led company will highly beef up its content investment for originals as well as film titles.

iWorld Over The Top Services
Airtel launches Google Assistant based Digital Customer Care

Airtel smartphone customers will now able to get instant resolution to their frequent account related queries through the Google Assistant.

iWorld Telecom
Airtel’s fixed line broadband biz under pressure as Jio enters the fray

More than a tenth of Airtel’s India revenue is generated through its cable business, through broadband and digital TV. And now with Reliance Jio’s entry in the cable market through its acquisition of controlling stakes in DEN Networks and Hathway cables, Airtel is very certain to face pressure in...

iWorld Broadband
Facebook planning smart STB for TVs with video calling support

According to a United States news website, Cheddar, social networking company Facebook is working on smart set-top boxes for TV. And according to the sources, the set-top box will be camera equipped. It will also allow video calling along with entertainment services like Facebook’s YouTube...

iWorld Over The Top Services
Reliance Jio to maintain ARPU lead over Airtel, Vodafone Idea

Indian telecom company, Reliance Jio, is most likely to maintain its lead on average revenue per user (ARPU) over its rivals Bharti Airtel and Vodafone Idea. The telco’s strategy in the market has paid off well by selectively choosing an inordinate share of 4G smartphone users and continuing to...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories