iWorld

Google most influential brand: Ipsos study

These partnerships are an upcoming trend in the industry

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/04/OTT.jpg?itok=B0LBdxcr

MUMBAI: Ipsos, an independent market research company controlled and managed by research professionals, has released a study on Most Influential Brands (MIB) in India. Affluent Indians have chosen their winners. Google has emerged as the MIB of circa 2017.

Technology and e-tailing brands have taken up other places in the top five positions, as per Ipsos study. Amazon is at the number two spot, followed by the mobile service provider Jio at the third spot, social engagement site Facebook is ranked fourth, followed by e-marketplace Flipkart, at the fifth position.  

Ipsos executive director brand health tracking Jyoti Malladi said, “Influential brands provide a sense of purpose by reflecting our personal values. They are an extension of us. They help consumers engage with them long after the purchase. Further, consumers make deep emotional connections with these brands as they are surrounded by them for the most part, occupying a meaningful place in their lives.”

Barring one FMCG player, the rest are all technology and telecom brands – Samsung (ranked sixth), Patanjali (ranked seventh), Microsoft (ranked eighth), iPhone (ranked ninth) and Apple (ranked tenth).

The MIB study ranks 100 brands across categories, shortlisted as per advertising spends. The key parameters of evaluation were - trustworthy, engagement, leading edge, corporate citizenship and presence.

The study was conducted online, among 1000 nationally representative affluent audiences from the top metros.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/broadf.jpg?itok=o9IiC1rf
TRAI data shows broadband internet subscriber growth rate slowed in Feb-19

The month ended 28 February 2019 (Feb-19) recorded the lowest growth in terms of subscriber addition as well percentage since Aug-18 according to data released by Telecom Regulatory Authority of India (TRAI) for Feb-19.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Mukesh-Ambani.jpg?itok=aKGCV6xd
Jio profit quadruples, Reliance Retail crosses Rs 100K crore revenue

Reliance Jio Infocomm Ltd (Jio) is a juggernaut that has shown the fastest growth rate towards the milestone of 300 million (30 crore) subscribers. Jio ended fiscal 2019 (financial year ended 31 March 2019, FY 2019, year under review) with 306.7 million plus subscribers.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Bala-Malladi.jpg?itok=BMkWtmym
ACT's Bala Malladi on TRAI tariff order, Jio GigaFiber & pricing war in wired broadband

Earlier this week, Atria Convergence Technologies (ACT) Fibernet, the wired broadband internet service provider (ISP), inked a deal with over-the-top (OTT) platform ZEE5 in order to up the entertainment quotient for its subscribers across segments. Likewise, ACT had earlier also stitched together...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee5.jpg?itok=N4rK6uBd
ZEE5 premieres Sonchiriya

ZEE5 premieres critically acclaimed film Sonchiriya starring Sushant Singh Rajput, Bhumi Pednekar, Manoj Bajpayee, Ranvir Shorey and Ashutosh Rana on its platform today, 18th April 2019.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/study.jpg?itok=f1XCu3T_
OTT players see interactive content as the future of fiction programming

Over the top (OTT) platforms have thrown the doors open to experimenting with new content formats. Interactivity around fiction programming is proving itself as the new area of interest for OTT platforms. Following the lead of Netflix’s Black Mirror: Bandersnatch, other players including prominent...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/altbalaji.jpg?itok=OLOldfXl
ALTBalaji LAUNCHES #BreastBuffer TO COMBAT BREAST CANCER

ALTBalaji, India’s leading homegrown digital platform, launches an initiative to help recognise and sensitize people about breast cancer.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/act.jpg?itok=Q-huxZMb
ACT Fibernet partners with ZEE5 to expand its OTT offerings

ACT Fibernet, India’s largest fiber-focused wired broadband ISP (Internet Service Provider), today announced a strategic partnership with ZEE5, India’s fastest growing OTT platform.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/netflix.jpg?itok=s-rIce-9
Netflix looks to further reduce prices in India

Netflix finally understands the requirement of price-conscious India. Despite significant investment in the country, the streaming giant hasn’t been able to break into the top three OTT platforms list.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/netflex.jpg?itok=e6n2S8Wj
Netflix adds record 9.6 mn subs in Q1 2019

Streaming giant Netflix beat analyst estimates in its first quarter earnings and added record number of subscribers. The streaming platform reported paid net additions of 9.6 million in Q1 2019, up 16 per cent year-on-year (y-o-y). In terms of revenue also, it reported $4.52 billion in revenue in...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories