iWorld

MX Player Forays into Branded Content with MX Original ‘Love Ok Please’, Powered by Too Yumm!

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/25/please.jpg?itok=ZijNEmR0

MUMBAI: MX Player, the world’s largest local video player and India’s leading streaming platform has forayed into branded content with its latest MX Original Series – ‘Love Ok Please’, powered by Too Yumm!. Hosted by Karan Wahi, this 12-episode travel reality show explores the possibility of love on the road when 8 single and ready to mingle travel enthusiasts embark on an epic 10-day trip across Himachal Pradesh. And that’s when dating takes a U -turn!

With love whilst travelling at the forefront, Too Yumm! is a snack brand that fit the bill as a seamless product integration since it’s easy to eat and small enough to carry along with you. What’s more – it’s a healthier option to munch on since they provide a range of baked chips in multiple flavours that are low on calories and therefore appeal to consumers across segments.

Speaking about this development, Viraj Jit Singh – Head of Revenue, MX Player said, “MX Player hosts a varied mix of content across formats and genres that caters to 75 million daily active users, thereby making it a lucrative platform for advertisers and brands. We are constantly looking at integrations that suit the content offerings we have which is relevant for both, us and the brand.  ‘Love Ok Please’ is a show based on love standing the test of travel and no journey is complete without having some quick munching options along the way. Therefore, this association with Too Yumm! was an ideal fit and we are delighted to have them onboard as our partner for this journey.”

Anupam Bokey, CMO RP Sanjiv Goenka Group FMCG further added saying, “Too Yumm! has a stated purpose of liberating the Indian youth of unhealthy snacks. The brand is a new age snacks brands where all products are ‘baked not fried, high on taste and available in more than 25 different flavours! So, you will always have something new and exciting to keep you company. During travel and exploration, we usually prefer being accompanied with bingeing snacks and Too Yumm! would be your best travel buddy! The audience for Love OK Please matches our consumer profile hence, it is the perfect fit.” 

Love Ok Please streams in two parts, the first six episodes drop on 25th March and the second bunch of six episodes drop one week later on 1st April.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/facebook.jpg?itok=DgIQC_ju
Facebook unable to monitor content in all languages

Amid the flood of various new languages, Facebook Inc is struggling to monitor content, according to a Reuters report.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/eros.jpg?itok=nbzMue3I
Eros International’s Andhadhun has grossed Over $43 million in china

Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a Global Indian Entertainment Company, today announced that Andhadhun, an engaging thriller starring Tabu, Ayushmann Khurrana and Radhika Apte, has collected over $43 million since its initial release in China earlier this month.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/jio.jpg?itok=zT49vVZ2
Jio GigaFiber to offer broadband, landline, TV services for Rs 600

The upcoming disruptor in the wired broadband sector, Reliance Jio GigaFiber is expected to enter the market with a combination of broadband, landline, TV services priced at Rs 600 per month.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/modi.jpg?itok=k0ZLp2iV
EC orders Eros Now to stop streaming Narendra Modi biopic

The Election Commission of India directed Eros Now, that produced a five-part series about India’s PM Narendra Modi-- Modi: Journey of a Common Man, to stop streaming from it on the platform as it could give the political party, BJP, an unjust advantage in the general elections.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/vodafone.jpg?itok=KRlA5JEc
Vodafone Idea and Sonyliv partner to bring premium content to customers

Vodafone Idea Limited (“Vodafone Idea”), one of the leading telecom service provider in India, today announced a partnership with SonyLIV, a premium video on demand service by Sony Pictures Networks India Private Limited, providing multi-screen engagement to users.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/MPS.jpg?itok=rCN1LKjE
MPA analysis: online video revenue to double in APAC between 2019 and 2024, redefining the future of tv

The Asia Pacific online video market will double in size over the next five years, according to analysis released today by Media Partners Asia (MPA), as the explosion of screens and smart devices, driven by mobile broadband connectivity, drives digital growth and scalability across the region.

iWorld Video On Demand
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/shemaroo.jpg?itok=qpt5Yz0U
ShemarooMe app now available on Amazon Fire TV Stick

Shemaroo Entertainment Limited’s over-the-top (OTT) platform ShemarooMe, is now available on the Amazon Fire TV Stick with Alexa Voice Remote.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/manish%27.jpg?itok=4k9rnRgb
Twitter appoints Manish Maheshwari as India MD

Twitter announced today that it has appointed Manish Maheshwari as managing director for India.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/tick.jpg?itok=P3CqYAM9
OTT platforms taste success in adapted content

The enthusiasm around Hotstar Special Criminal Justice was noticeable on social media platforms since it started streaming on the platform from 5 April. From well-known faces in Bollywood fraternity to mass audience, the Indian adaptation of the British TV series has been appreciated by different...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories