Mobile content: Alibaba's UCWeb to invest Rs 2 billion in India & Indonesia


MUMBAI: UCWeb, part of Alibaba Mobile Business Group, has announced its plans to invest Rs 2 billion over the next two years in India and Indonesia market. The funds will primarily be used to tap the huge potential of user-generated content in India via its news distribution and content platform, UC News.

UC News, a major product of UCWeb Inc. is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. within five months of its launch, UC News became the top app under News Category on Google Play.

Alibaba mobile business group president (overseas business) Jack Huang said, ?As India enters the age of increased content consumption through its mobile devices, there is a huge potential for the growth of user-generated content in India similar to what has happened in China. There are more than 600 mn mobile users and 20 mn online content creators in China whereas India currently has 371 mn mobile users with miniscule contribution from self-publishing outlining a huge demand-supply gap. UCWeb has adopted a strategy of becoming a leading content distribution platform. As such, our flagship product UC Browser has also transformed itself from being the No.1 mobile browser in India, according to StatCounter.India is the most critical overseas market for UCWeb and this investment will help bring in the global mobile internet to an era of ?GUF? (Google, UCWeb, and Facebook).?

Earlier this month, UC News announced a detailed monetary compensation plan in a bid to offer unique content on UC News and further consolidate its position as a content distribution platform. UC News will also help contributors gain traffic, revenue and followers with the help of Big Data technology and smart content distribution system.

Alibaba mobile business group GM (overseas business) Kenny Ye said, "With growth in consumption of Information Feeds, non-conventional News Feeds ? including blog posts, independent write ups, imagery feeds, video logs, short video content and more have become a huge hit. In the near future, we believe that more professionally trained content contributors will establish themselves as ?We-Media?, a collective term for those who turn themselves into independent media brands. We also estimate that more and more digital content consumers will turn themselves into ?prosumers? - consumers who also contribute to the content production, which will also contribute to the increase of digital content creators in India.?

?Our aim is to make the UC We-media Program the No. 1 platform for content consumption, creation and services in India and Indonesia. We plan to add more than 30,000 self-publishers, bloggers and key opinion leaders to our platform in 2017, generating over 10,000 articles for UC News, every single day,? Jack added.

?The We-media Platform supports with ?Money, Service, and Traffic?, providing a well-operated mechanism to self-publishers, bloggers and KOLs in creating income and increasing their popularity. Our platform is to add value to every word they write with not just massive viewership, but also monetary profits, getting them ?paid by millions?. For beginners and niche content writers, our program offers methodology for a deeper engagement, helping them draw advertisers and readers, Kenny said.

UCWeb will add resources to aid quality enhancement of vertical content and news in regional and minority languages. Content in entertainment, sports and technology category will remain the biggest focus areas for 2017. In addition, UCWeb will also offer column operation service to quality self-publishers, bloggers and KOLs.

UC News, available in three languages (Hindi, Indonesian and English), integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. According to a report released earlier this month by UC News analyzing key content preferences of Indian consumers on the mobile, over 87 per cent of UC News users are below-30 age bracket with almost 75 per cent users below 25 years of age. Men continue to be the dominant user group of UC News by almost six times versus women. Humor and Offbeat content in We-media Program are most popular amongst the audience reading in Hindi while Entertainment and Lifestyle scored with users reading in English. Total time spent consuming content on the mobile has seen a sharp uptick of 230 per cent in Q4 versus Q3. The total page views on UC News also rose over 290 per cent with content in Hindi seeing maximum traction. Indian users read in Hindi almost five times more than English on the mobile in 2016.

Latest Reads

Facebook planning smart STB for TVs with video calling support

According to a United States news website, Cheddar, social networking company Facebook is working on smart set-top boxes for TV. And according to the sources, the set-top box will be camera equipped. It will also allow video calling along with entertainment services like Facebook’s YouTube...

iWorld Over The Top Services
Reliance Jio to maintain ARPU lead over Airtel, Vodafone Idea

Indian telecom company, Reliance Jio, is most likely to maintain its lead on average revenue per user (ARPU) over its rivals Bharti Airtel and Vodafone Idea. The telco’s strategy in the market has paid off well by selectively choosing an inordinate share of 4G smartphone users and continuing to...

iWorld Over The Top Services
Netflix subscriptions to get cheaper in India

Netflix is tuning itself to India’s needs. Netflix chief product officer Gregory Peters said in an earnings call that the company will experiment with cheaper pricing models, betting on India to bring in its next 100 million subscribers for its long-term goal in a bid to increase its growth.

iWorld Over The Top Services
ZEE5 and PhonePe join hands for an amazing cashback offer

ZEE5, India’s largest multilingual entertainment destination, and PhonePe - India's fastest growing digital payments app have partnered to announce exciting offers on content for customers.

iWorld Over The Top Services
Jio and organised retail add to RIL's growth in second quarter

Mukesh Dhirubhai Ambani’s largest startup in the world in the form of Reliance Jio Infocomm Ltd or Jio has only gone from strength to strength since its inception. The mobile and broadband subsidiary of Reliance Industries Ltd (RIL), which is already the largest mobile data carrier in the world...

iWorld Telecom
Mukesh Ambani's RIL announces acquisition of majority stake in Hathway & DEN Networks

Reliance Industries Limited today announced the following strategic investments.

iWorld Telecom
Netflix adds 6.96 mn subscribers in Q3

After a disappointing Q2 result, global streaming giant Netflix has again beat all expectations in its Q3 earnings. Netflix has not only added 6.96 million subscribers in this quarter but it has reported $4 billion streaming revenue for the quarter which is up 36 per cent year over year.

iWorld Over The Top Services
RIL close to buying majority stakes in DEN, Hathway

Reliance Industries is expected to buy controlling stakes in two of India’s largest cable TV and broadband service providers

iWorld Telecom
ZEE5 appoints Taranjeet Singh asChief Revenue Officer& Business Head - New Projects

ZEE5 India, India's second largest OTT platform known for its muscle in multi-lingual content, today announced the appointment of Taranjeet Singh as the Chief Revenue Officer & Business Head – New Projects for the platform.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories