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Mastiii and PEN tie-up for win-win deal

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MUMBAI: Mastiii is all set to make a mark in the mobile app industry. The channel will soon expand its digital footprint via an exclusive content association with PEN India and will be available on its latest, Bollywood Times Mobile App, a one-stop destination for entertainment needs starting 9 December 2017.

Bollywood Times, a pre-dominantly movie focused platform, has a vast reach and majorly youth audience. This strategical move of associating with Mastiii will give the platform a boost to reach out to a wider audience. At the same time, it brings Mastiii closer to its 200 million monthly viewers who would now be able to enjoy the content on the go.

Commenting on the association, PEN India chairman and managing director Jayanti Lal Gada expressed that, “In a bid to ensure that digital-first audiences of today have access to the best of entertainment, we are glad to come into this association with Mastiii in an exclusive linear feed sharing deal, that will be available on our latest Bollywood Times App. The relentless efforts of the team and particularly my younger son Akshay Gada, in the creation of this app catered to Bollywood enthusiasts & lovers has culminated in the fruition of this association. With the backing of an established industry name like Mastiii, the premier music channel from SAB Group, we are confident the launch of the app will see success.”

Talking about the tie-up, SABGroup group CEO Manav Dhanda stated, “Mastiii has always been the flag bearer and the undisputed leader of the music and youth genre. With the association, we aim at reaching out to the youth where they are. The association with PEN comes at a time when the mobile app industry is booming in India and has shown tremendous growth with over six billion apps downloaded in 2016 alone. The launch of the Bollywood Times app and the streaming of our content on it will not only strengthen each brand individually but help give the youth of India a variety of content on a single platform.”

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