Live digital video now on Bloomberg|Quint, plans cable and DTH foray


MUMBAI: Bloomberg|Quint has announced the launch of its digital live streaming service in India. At the launch, Bloomberg|Quint live-streamed the Bloomberg India Economic Forum, which featured the finance minister Arun Jaitley as the keynote speaker.

The service is now available on its website and top social platforms, and pending regulatory approvals, will debut on leading cable and DTH platforms.

Bloomberg|Quint, a partnership between Bloomberg Media and Quintillion Media, which claims to reach over two million monthly users across its on-site and partner platforms.

At the launch, a panel discussion was held with NITI Aayog (National Institution for Transforming India) CEO Amitabh Kant, Edelweiss Group chairman and CEO Rashesh Shah, Kotak Mahindra president - consumer banking Shanti Ekambaram, and Larsen & Toubro director and CFO R. Shankar Raman.

Bloomberg|Quint's digital streaming service will include comprehensive live programming on a daily basis, from global and domestic markets, coverage to views from the most influential newsmakers in business and finance. Starting with pre-market cues and news, the service will provide consumers with live insights into the markets throughout the day, culminating with perspective and analysis in the evening.

"We set out to create India's premier digitally-led multi-platform media company, so the launch of live streaming video content is a step in achieving this," said Bloomberg Media Group CEO Justin B. Smith.

Quintillion Media founder Raghav Bahl added, "Consumers can look forward to compelling video content on key India market developments in the office, at home or on the go on their mobile phones."

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