Karamjit Dua to head ZEE Entertainment’s ‘Content & Partnership’ vertical


MUMBAI: Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, today announced the appointment of Mr. Karamjit Dua as the Principal Cluster Head for its revenue vertical ‘Content & Partnership’. Karamjit will also be heading the advertisement sales for premium cluster. With a consistent aim to create an ecosystem that focusses on delivering extraordinary results through unbounded consumer engagement and building strong client partnerships, the vertical has been introduced within the Advertising and Sales Division to help ZEEL drive business growth through innovative and consumer centric solutions.

‘Content & Partnership’ vertical will be responsible for creating solution-oriented media propositions to augment business performance by conceptualising and executing brand partnerships. This will further enable ZEEL in building synergies across content & revenue business by creating successful brand led content and Intellectual Properties across their Media platforms while capitalizing on their network strength.

In his new role, Karamjit will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and for the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz. Karamjit comes with well-endowed experience of 26 years in Product & Business Development within the Media & Entertainment industry.

Karamjit will report to Mr. Ashish Sehgal, who heads the advertisement sales for ZEE’s Entertainment and News business.

Speaking about the appointment, Mr. Sehgal said, “It has been a constant endeavor to deliver enhanced value to our Customer, which is the Advertiser. With advertisers more keen on finding innovative brand solutions and integrations, the revenue vertical aims at delivering the same across platforms. I’m extremely glad to have Karamjit on-board to drive this vertical to greater heights. His rich experience and domain knowledge will be of immense value in building strong client partnerships.”

Karamjit Dua added, “It’s a great opportunity for me to be leading the Content & Partnership vertical, utilizing the network strength in delivering customer centric solutions through platform integration. ZEEL has always been a pioneer in trend spotting and formulating business strategies designed to deliver the best for our partners as well as consumers, who remain at the core of all business.”

Latest Reads

Star India adopts Hotstar-only model in US, channels to go off cable TV from 5 January

There’s a lot happening at Star India at the moment with its integration into the media and entertainment giant Disney underway. A crucial aspect of that arrangement played out on Thursday as president 21st Century Fox, Asia and chairman and CEO of Star India Uday Shankar was named chairman Star...

iWorld Over The Top Services
Voot to stream 'It’s not that simple' S2

Voot is all set to roll out its original series, It’s Not That Simple—S2, starting 14 December 2018.

iWorld Over The Top Services
Eros Now Expands its Presence in Indonesia Through Partnership with XL Home of XL Axiata

Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT)

iWorld Over The Top Services
Amazon Prime Video announces ‘Breathe’ S2

Amazon Prime Video today announced that it has commenced the production of an all-new season of the Prime Original Series, Breathe.

iWorld Over The Top Services
Paytm Money enables ‘UPI Payment’ facility for Mutual Fund Investments

Paytm Money - India's largest online only platform for Mutual Fund investments & the wholly owned subsidiary of One97 Communications Limited which owns the brand Paytm, today announced that its investors can now make mutual fund investments using UPI based payment mode on the app.

iWorld e-commerce
Instagram's Year In Review sees heart emoji top the charts

Facebook-owned photo and video-sharing platform Instagram has released its ‘Year In Review’ 2018 report, sharing all the different ways Instagram's global community expressed itself to get closer to the people – and things – they love.

iWorld Social Media
IndiaCast partners JKN Media to bring Indian content to Thailand

In a bid to strengthen its international foothold and provide unparalleled entertainment to the transnational viewers, IndiaCast Media Distribution - the domestic and international distribution arm of Viacom18 and TV18

iWorld Over The Top Services
Netflix’s Swati Shetty steps down

Netflix international originals and acquisitions director for India Swati Shetty has put down her papers after a successful stint of more than two years with the company.

iWorld Over The Top Services
Paytm launches ‘Paytm Cashback Days’ - India’s biggest Payments Festival from 12-16th December 2018

Paytm, the brand owned by One 97 Communications, India’s largest digital payments platform, launched the country’s largest Payments Festival, ‘Paytm Cashback Days’ from 12th to 16th December 2018.

iWorld e-commerce

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories