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Karamjit Dua to head ZEE Entertainment’s ‘Content & Partnership’ vertical

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MUMBAI: Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, today announced the appointment of Mr. Karamjit Dua as the Principal Cluster Head for its revenue vertical ‘Content & Partnership’. Karamjit will also be heading the advertisement sales for premium cluster. With a consistent aim to create an ecosystem that focusses on delivering extraordinary results through unbounded consumer engagement and building strong client partnerships, the vertical has been introduced within the Advertising and Sales Division to help ZEEL drive business growth through innovative and consumer centric solutions.

‘Content & Partnership’ vertical will be responsible for creating solution-oriented media propositions to augment business performance by conceptualising and executing brand partnerships. This will further enable ZEEL in building synergies across content & revenue business by creating successful brand led content and Intellectual Properties across their Media platforms while capitalizing on their network strength.

In his new role, Karamjit will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and for the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz. Karamjit comes with well-endowed experience of 26 years in Product & Business Development within the Media & Entertainment industry.

Karamjit will report to Mr. Ashish Sehgal, who heads the advertisement sales for ZEE’s Entertainment and News business.

Speaking about the appointment, Mr. Sehgal said, “It has been a constant endeavor to deliver enhanced value to our Customer, which is the Advertiser. With advertisers more keen on finding innovative brand solutions and integrations, the revenue vertical aims at delivering the same across platforms. I’m extremely glad to have Karamjit on-board to drive this vertical to greater heights. His rich experience and domain knowledge will be of immense value in building strong client partnerships.”

Karamjit Dua added, “It’s a great opportunity for me to be leading the Content & Partnership vertical, utilizing the network strength in delivering customer centric solutions through platform integration. ZEEL has always been a pioneer in trend spotting and formulating business strategies designed to deliver the best for our partners as well as consumers, who remain at the core of all business.”

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