iWorld

Star India's ambitious foray into content with Hotstar Specials

Set to launch shows from the best storytellers of the country, including Shekar Kapur

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/14/star.jpg?itok=Ya-4wIf-

MUMBAI: Star India, the nation’s storyteller and its most innovative content company across TV, Films & Sports, is ready with its next big leap in content on the back of its OTT, Hotstar. The company today announced the launch of Hotstar Specials, a bold and ambitious content foray featuring shows from India’s most acclaimed storytellers. 

“Star has always challenged conventions and been at the forefront of content reinvention in India" said Sanjay Gupta, MD, Star India. “With the mobile phone leading an explosion in the number of screens in the country, we feel that our content also needs to reinvent and boldly move forward. With Hotstar Specials we hope to create the biggest Indian stories delivered to a billion screens. To bring this vision alive, we are proud to partner with a stellar line up of talent who are headlining our first set of Hotstar Specials"

For its first set ofHotstar Specials, Star India has partnered with the best storytellers of India including Shekhar Kapur, Neeraj Pandey, Kabir Khan, NikkhilAdvani, Ram Madhvani, Venkat Prabhu, Sudhir Mishra, Tigmanshu Dhulia, NageshKukunoor, Mahesh Manjrekar, Vishal Furia, Rohan Sippy, Debbie Rao, Sharad Devarajan and Salman Khan!

Hotstar Specials will feature an extensive variety of Indian stories, mounted on a big scale, unconstrained by format. The company's ambition is not to make this a narrow or niche play but to explode into the consciousness of the country in an unprecedented way.  

Hotstar Specials will enable makers to tell their most passionate stories and provide them unmatched reach. The stories will provide a burst of variety across genres and formats and will be available in seven languages for viewers to consume them in a language of their choice. They will leverage the unprecedented reach of Hotstar to reach the length and breadth of the country and also reach global audiences.  With 350 million downloads and over 150mn monthly active users,  Hotstar is the country’s biggest OTT, significantly bigger than its closest competitors. The launch of Hotstar Specials is yet another moment of disruption for Hotstar, which has been at the forefront of change in the space of digital content in India.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/sonyliv.jpg?itok=6A03BZGt
SonyLIV and Amazon Pay partner to offer a convenient and easy digital payment option for viewers

MUMBAI: In its efforts to make payment getaways more convenient for consumers, SonyLIV, India’s first premium video on demand (VOD) platform, has partnered with Amazon Pay, adding another secure payment option on its platform. While the service is already available for the subscribers, the cashback...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/BYTEDANCE.jpg?itok=gD7U6pO7
ByteDance plans to invest in Indian content startups

MUMBAI: ByteDance, the parent company of popular video sharing app TikTok, has plans to delve deeper into the Indian content market. In order to create a bouquet of apps to target new audiences, the Chinese company will invest in Indian content startups. As per a Mint report, ByteDance has set up a...

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/hotstar.jpg?itok=clTTF8yi
Real-life drama series ‘The Loudest Voice’ launches on Hotstar Premium

MUMBAI: Based on a book by Gabriel Sherman, ‘The Loudest Voice’ is a seven-part limited series that brings forth events around the life of Roger Ailes, the former CEO of Fox News. Focusing primarily on the past decade, the series touches on defining moments in Ailes' life, including his experiences...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/netflix.jpg?itok=fRaUc0Eu
Jio GigaFiber drops to third position in Netflix ISP Speed Index ranking for June 2019

Reliance led broadband service Jio GigaFiber has dropped to third position as per Netflix ISP Speed Index rankings of June 2019 in India. Earlier it had a speed of 3.53 Mbps which has now dropped to 3.49 Mbps. 7 Star Digital has been ranked as the fastest broadband service in the country with 3.54...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/sam.jpg?itok=vcjkSWfk
Hotstar dominates OTT reach statistics

Star India-led Hotstar is the chart leader of the Indian OTT market. According to a report by Install metrics, Hotstar has the highest market share of 45.88 per cent as of March 2019. According to another report by Data Intelligence & Management Platform KalaGato, Hotstar leads the reach market...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/yogesh.jpg?itok=HWndD4D4
ZEE5 appoints Yogesh Manwani as head, news & stories

MUMBAI: ZEE5, India’s fastest growing OTT platform has appointedMr. YogeshManwani as Head, News & Stories. Commenting on the new appointment,Taranjeet Singh,Chief Revenue Officer and Business Head, New Projects, ZEE5 Indiasaid, “News is a dynamic space which is constantly changing and evolving....

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/zee5.jpg?itok=3XQot8dz
ZEE5 announces pyschological thriller ‘Posham Pa’

MUMBAI: ZEE5, India’s fastest growing OTT platform announces ‘Posham Pa’, a psychological thriller starring actress Mahie Gill, Sayani Gupta and Ragini Khanna in a never seen before avatar. Directed by national award-winning filmmaker Suman Mukhopadhyay, written by Nimisha Misra and produced by Ten...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/netflix.jpg?itok=SUVvqB1G
Netflix announces five new original series across a variety of genres

MUMBAI: Netflix today announced five new original series across a variety of genres including Young Adult, drama, thriller, horror and comedy. With deadly zombies, scary gangsters and daring friends, these incredibly diverse Indian stories are for mainstream audiences in India and around the world. 

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/jio.jpg?itok=iqSCblTi
Jio furthers its commitment to reduce gender gap in digital adoption

MUMBAI: Jio, the world’s largest mobile data network, has today announced that it has partnered with GSMA’s Connected Women Initiative to bridge the gender gap in digital adoption and digital literacy among women in India. Jio and GSMA will work towards empowering more women with increased access...

iWorld e-commerce

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories