iWorld

Hooq plans to invest $2 million on original Indian content

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/30/Untitled-1_1.jpg?itok=3hUozyj9

MUMBAI: Hooq plans to invest $ 2 million in Indian original content in India. This is part of its APAC strategy to start sourcing local original content in Asian countries.

A joint venture of SingTel, Sony Pictures TV and Warner Bros., Hooq entered the Indian market back in May this year with a catalogue of over 10,000 movies and TV series.

“We are in talks with a few other (production) studios in India but nothing finalised yet. As we are still in an observation phase, we are seeing a gap in local language content available on broadcasters’ apps. Such content or programming is not available on other neutral platforms too. That is the gap we are looking (at filling),” said Hooq India managing director Salil Kapoor.

Though Kapoor refused to comment on investment plans, entertainment industry sources indicated that in the first phase Hooq is likely to spend up to $ 2 million in Indian original content, a plan that’s similar to what the company proposes to do in some other Asian countries too.

Apart from Hollywood content, Hooq has presently sourced Indian films and shows from studios like Rajshri Productions, Reliance Entertainment, Shemaroo Entertainment, Balaji Telefilms and Whacked Out Studios. With the cost of making original English language shows high, the platform is considering Hindi and other Indian language content.

For the OTT platform, consumption of its service in the four south Indian states of Kerala, Andhra Pradesh, Tamil Nadu and Karnataka is high and an area of focus in terms of content and expanding subscriber base.

Though the Indian OTT market is still in an early stage in terms of revenue generation and subscriber base, Hooq has priced its monthly subscription at Rs 199 in a price sensitive market where high data charges and indifferent bandwidth are also major challenges for an OTT player. New subscribers are offered a seven-day trial package for free.

Interestingly, all the investors of Hooq have other investments too in India. SingTel is a major investor in telco Bharti Airtel, while both Sony Pictures TV and Warner Bros. have separate businesses running in India. Hooq presently operates in the Philippines, Thailand and India with a population footprint of over 1.4 billion people.

India, which as per a Media Partners Asia report could gain in APAC online video segment owing to China’s restrictive policies, has seen some global digital players setting up shop with significant initial investments in the OTT/VOD eco-system.

Netflix, for example, has earmarked $5 billion for content creation and acquisition for 2016 calendar period. Chinese Internet conglomerate LeEco is likely to invest nearly $1.5 billion in media-entertainment industry for content aggregation. Amazon Prime, according to media reports, plans to invest $300 million in funding movies and television series in India and is in talks with Bollywood studios.

Apart from global players, local players too have lined up significant investments in content for online video services. This includes Star India, Viacom18, Sony India, Savvn, Zee, Times of India group and Arre. Mukesh Ambani-controlled Reliance Industries has plans to pump in $17 billion in the Reliance Jio eco-system to build a platform that is aimed at taking Indians to live the digital life with cutting-edge services and quality content.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/sunil-bharti-mittal%20%281%29.jpg?itok=1MMmykP9
Q3-17: Jio affects Airtel revenue; Digital TV segment numbers up

Indian telecom major Bharti Airtel Limited (Airtel) reported 3 percent decline in total revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) as compared to the corresponding year ago quarter. The drop was partially affected by a drop in revenue due to divestments of its Africa...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/myleeta-aga%20%281%29.jpg?itok=wHGyfTED
BBC Worldwide to provide 600 hours of content to Amazon India

MUMBAI: BBC Worldwide announced a licensing deal with Amazon that will give Amazon Prime members in India access to over 600 hours of factual and pre-school content from BBC. “In the last year or so, we have seen digital consumption in India increase exponentially. We are very excited to be...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/gopal%20%281%29.jpg?itok=_8mU6P2q
Amazon to aid Nagaland women entrepreneurs

Amazon.in will work closely with the Nagaland government to enable women sellers in the state to embrace digital commerce through training, mentorship & skill development workshops.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/netflix%20%281%29_0.jpg?itok=kdNrvXjv
Netflix confirms seven million subs; picks up Amazon gauntlet

MUMBAI: For all those media watchers who have been writing Netflix’s obituary in India, here’s a note of caution: take a few steps back, hold on to your fingers before banging in any other words on your keyboards. The global streaming services has come back with some smashing numbers in the latest...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Anupam-Shrivastava%20%281%29.jpg?itok=RAZ-Qu1S
Fazed by expensive 4G spectrum, BSNL gifting Kerala 1k hotspots

Public sector telco BSNL will launch 1,000 high-speed Wi-Fi hotspots across the state of Kerala to address the challenges posed by its absence in the 4G data services, a top BSNL official has said.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Jack_Huang-Kenny_Ye.jpg?itok=zXSdsn_d
Mobile content: Alibaba's UCWeb to invest Rs 2 billion in India & Indonesia

MUMBAI: UCWeb, part of Alibaba Mobile Business Group, has announced its plans to invest Rs 2 billion over the next two years in India and Indonesia market. The funds will primarily be used to tap the huge potential of user-generated content in India via its news distribution and content platform,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/AMAZON.jpg?itok=tBuu5ial
Amazon Prime Video India ties up with OML

Amazon Prime Video India has entered into a partnership with OML (Only Much Louder) to release 14 comedy specials exclusively for Amazon. The shows are set to launch in May.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/sony%20%281%29.jpg?itok=ERjzxNd5
Dedicated wellness content on SonyLiv

India’s health concerns are perhaps the most unique across the globe. While it is home to 40 per cent of the global underweight population, it is also in the list of the top five countries having the highest rate of obesity and is among the top three nations with the largest diabetic population .

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/TDSAT800_0.jpg?itok=Qtkmakk-
Idea petitions TDSAT against TRAI; price war set to escalate

MUMBAI: Idea Cellular has petitioned TDSAT seeking to stop Reliance Jio from continuing free services till 31 March. In December 2016, India's largest telco Bharti Airtel had moved the tribunal over the same issue.

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories