iWorld

hoichoi is now available on Android TV globally and Roku in the US

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/25/hoicohi.jpg?itok=-avnc1e3

MUMBAI: hoichoi, the world’s largest digital content platform exclusively for Bengali’s announced they are now available across Android TV and Roku with seamless streaming of their content.  

Recently, hoichoi celebrated their one-year completion on 19th September 2018 where they committed to uplift Bengali Digital entertainment by putting forward plans like adding an additional 100+ hours of Originals with 30 web series and 12 digital only films, which will increase the library to 2,800 hours of content, along with adding more films to the movie catalogue taking the number from 500 to 800+ movies. They have lived up to their promise of giving two Originals per month along with acquired movies, either old classics or new ones via World Digital Premiere (Durga Puja 2018 blockbusters Byomkesh Gowtro and Ek Je Chhilo Raja each got a World Digital Premiere this month).  

Last year, hoichoi reached out to users who wanted to stream content on their TV by launching the Amazon Fire TV App and the Apple TV App and it already had enabled Chromecast. This year hoichoi looks to expand its audience base by introducing the hoichoi Android TV and the hoichoi Roku App. 

Android TV is a version of the Android operating system where OTT platforms can stream their exclusive and shared content on their television like Sony among others, with voice-enabled search and more features. hoichoi’s Android TV App is available on the Google Play Store. Users can open the Google Play Store from their TV and download it. 

Roku, is another streaming device which allows users to stream content on their TV and is very popular in the US Market. hoichoi launched its Roku App to target its ever-growing US Subscription Audience base. Among international markets, US has always been one of the top markets for the Bengali OTT platform. hoichoi will offer all its movies and original series in its Roku App. Users who have the Roku device can download the hoichoi App from it and can even purchase a hoichoi subscription within the App. 

Vishnu Mohta, Co-Founder of hoichoi, commented: “This partnership with Android TV and Roku will enable our national and global audience to enjoy content from any medium as it marks a seamless integration of over-the-top content, digital video formats and connected TVs. Audience will consume content irrespective of whether it is on web, mobile, TV or OTT as long as it’s on a device of their choice.” 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/pm.jpg?itok=f6P-vGW1
ZEE5 announces world digital premiere of the accidental prime minister

ZEE5, India’s fastest growing OTT platform testifies its promise to deliver latest blockbuster movies with the worlddigital premiere of The Accidental Prime Minister.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/whats.jpg?itok=zTDURofw
WhatsApp is bringing ads by 2020

At the Facebook Marketing Summit that was held in the Netherlands, the social app confirmed that ads will be coming to WhatsApp in 2020.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/ddyoutube.jpg?itok=PimgMaZb
DD YouTube channel sees more than 60mn viewers for live election verdict

It was quite evident from the viewership trends of the past few high-decibel events like the IPL and general polls, that there is going to be a huge influx of native digital population on various streaming sites to keep a tab on the live election verdict on 23 May.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/twitter.jpg?itok=LgSM0CNj
Twitter provided a front row seat to the world’s largest democratic election with a record 396 million Tweets for #LokSabhaElections2019

Over the last several months, candidates and citizens made Twitter the destination for breaking news and real-time public discussions about the #LokSabhaElections2019.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/tvf.jpg?itok=VeOr3wuU
TVF receives fresh funding of $5mn from Tiger Global

The Viral Fever (TVF) has raised fresh funds of close to $5 mn from New York-based Tiger Global Management, showed regulatory filings.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/tiktok.jpg?itok=m9U8iGc4
TikTok collaborates with Sony Music artist Aastha to create the TikTok World Cup Anthem “Jeetega Saara India”

To mark the beginning of the most awaited Cricket tournament of the year- ICC Cricket World Cup 2019, TikTok, world’s leading short-video platform, in collaboration with global music giant Sony Music’s artist Aastha Gill has launched the TikTok World Cup Anthem titled “Jeetega Saara India.”.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/altbalaji.jpg?itok=JXZIMVxA
ALT Balaji revenue up five-fold: Balaji Telefilms board recommends final dividend

The Ektaa Kapoor-led Balaji Telefilms Ltd (BTL) reported more than five-fold (512.4 percent increase) growth in standalone operating revenue from its OTT platform ALT Balaji (Digital segment) for the year ended 31 March 2019 (FY 2019, year under review) as compared to the previous fiscal (FY 2018...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/nikhil.jpg?itok=8j-10H87
Hotstar’s Nikhil Madhok on regional shows, digital original films and collaborating with creators

Despite competing with over 30 over-the-top (OTT) platforms, Hotstar is undoubtedly ruling the burgeoning streaming market of India.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Simran-Sethi.jpg?itok=Rw_CZ_NK
Netflix’s Simran Sethi steps down

At a time when Netflix is scaling up its Indian operation, one of the top executives Simran Sethi has stepped down from her current position.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories