iWorld

Green Gold, Amazon Prime put Kerala martial art on the map

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/09/kalari-kids.jpg?itok=nY4-oOpx

MUMBAI: Green Gold Animation is rediscovering Kalaripayattu, a lost martial art form of Kerala. With the purpose to educate through entertainment, the animation studio is making an exclusive series for Amazon Prime titled Kalari Kids. The series will be launched around Christmas with 20 episodes of 11 minutes each in season one.

Recently, the animation house also inked a deal with Netflix to digitally broadcast Mighty Little Bheem?a spinoff of its popular character Chhota Bheem.

Talking about the new series, Green Gold Animation CEO Rajiv Chilaka said, ?The IP rights of Kalari Kids will be with Green Gold but we may have co-producers as partners. Amazon Prime will hold the OTT rights and programming license. This is a multi-season deal between us. The first season will take a year of production to complete.?

The show will be telecast on television later as one episode per week. Currently, the deal is under process to give television rights to the broadcaster. The production cost of Kalari Kids is higher than Chhota Bheem but lower than Mighty Little Bheem. Green Gold is making a total of 60 episodes for Amazon over three seasons with a dedicated team of 100. Twelve episodes are already in the bank.

According to Green Gold Animation vice president (content sales) Bharath Laxmipati, Kalaripayattu is a dying art and not many kids are aware of it. ?We have never made any show on Indian martial art form, so for us, it is an opportunity to entertain kids with a purpose. Therefore, through our show, we want to teach martial arts and talk about courage & bravery because a sport like Kalari builds strength and character in children,? he said.

The marketing and promotions of the show will be done by the Amazon Prime team with heavy focus on digital. According to Laxmipati, Amazon is leaving no stone unturned to market the show. 

The animation or graphic style of the show is reminiscent of the beauty, sophistication and stylisation of the traditional Kerala paintings. The animation company has taken the best artists and culturally highlighted the beautiful creations of India.

Kalari Kids is based on Kalaripayattu martial art form that has three variants, Arappa Kay, Pilla Thangi and Vatta Thiripp, which are distinguished by their attacking and defensive patterns. Surprisingly, this lesser-known martial arts form was developed in the 6th century BC. Let?s see how Amazon and Green Gold Animation bring Kalaripayattu back to life.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/clever.jpg?itok=7hnSy6H4
CleverTap and SonyLIV partner to improve user experience with video push notifications

CleverTap, a leading mobile marketing platform, today announced that SonyLIV, one of India’s leading premium OTT platform is leveraging its technology to bring the power of rich media to its push notifications

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/qu.jpg?itok=i1FbRH1B
QYOU Media and Airtel partner to launch The Q India’s exciting digital-first content to Airtel Digital TV customers

QYOU Media (TSXV:QYOU; OTCQB: QYOUF) today announced that it has partnered Airtel Digital TV, the DTH arm of Bharti Airtel (“Airtel”)

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/country.jpg?itok=GEJZ7CRT
Nyoooz among 10 Indian digital media cos. to get Google funding

Noida-based digital news startup Nyoooz is among 10 media outlets from India that have been selected for receiving YouTube innovation funding as part of the Google News Initiative (GNI) to help digital newsrooms and publishers strengthen online video capabilities and experiment with new formats for...

iWorld eNews
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/rang.jpg?itok=I9QBk53y
ZEE5's latest tentpole 'Rangbaaz' to be dubbed in all major Indian languages

Zee5, the OTT platform from the Zee group, has launched its second tentpole show Rangbaaz and has intentions of dubbing it in several Indian languages. ZEE5 India CEO Tarun Katial said it will release the show in Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam by January.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/fb_800.jpg?itok=hXuvKFj5
Facebook ties up with Business Standard as part of subscription programme

MUMBAI: American social media giant Facebook has tied up with Business Standard as part of its subscription programme. Facebook on Friday announced that it had added a total of 28 such partners globally, Business Standard being the only one from India. In November 2017, the Mark Zuckerberg-founded...

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/quc%3Dickr.jpg?itok=1bbI_tzK
Quikr acquires India Property Online Pvt Ltd

Online classifieds platform Quikr has acquired India Property Online Pvt Ltd, a Chennai-based property website.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/news18.jpg?itok=yvhtiPBC
Apple iPhone XS Max and Audi RS5 Win Big at News18.Com Tech And Auto Awards 2018

News18.com, one of India’s top breaking news websites, today held the second edition of India’s only Tech and Auto Awards amidst the presence of industry veterans. The awards ceremony celebrated and honoured Technology and Automotive products and innovations that have set the bar high in the...

iWorld eNews
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/global.jpg?itok=w_6BSl-1
Esports industry expected to reach $3 bn by 2021

When everything is going online, what’s there to stop sports? With improved internet speed, smartphone penetration, government digital push and highest youth population, Esports in India has the right territory for growth. In the third edition of Times of India Global Sports Show (GSS) 2018,...

iWorld Gaming
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Facebook_Watch.jpg?itok=7EuknaXs
Facebook Watch garners 400mn monthly users

Three months since the global launch of Facebook Watch, there are already already more than 400 million people monthly and 75 million people daily who spend at least one minute, revealed head of video at Facebook Fidji Simo.

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories