iWorld

French cinema finds an ally in Hotstar

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/24/hotstar_0.jpg?itok=I8O-jG7W

MUMBAI: Hotstar is saying je t’aime to its new French tie-up. Along with Bonjour India, Star India’s over-the-top (OTT) platform, Hotstar, is giving the country a peek into classic French films. Bonjour India is a festival presented by Cultures France and the French embassy in India.

To celebrate the Indo-French partnership as well as shape the next decade of human exchange between the countries, Bonjour India launched ‘The Experience: A Journey with France’ and the platform 10 Years-10 Films in Mumbai on 14 December.

The third edition of Bonjour India is an extravaganza spanning over four months to celebrate the Indo-French association through hundreds of events across India. It will cover 100 projects in 33 cities across 20 states and union territories from November 2017 to February 2018. The themes for these projects are smart citizen, high mobility and go green.

While reviving a community of French cinema lovers by giving them access to recent French films through various media, 10 Years-10 Films will also facilitate the acquisition of French content by Indian VOD platforms.

Hotstar CEO Ajit Mohan said, “They (Bonjour India) have helped us to choose and arrange 10 films, which are the best of French cinema with English subtitles. Our responsibility is to take them to India’s audience, especially the youth who have not been exposed to these kinds of movies.”

Hotstar will, however, also screen three of the movies in cinema halls to reach a variety of audiences. Attaché for Innovation and Multimedia at French Institute India - French Embassy in India, Pierre Laburthe, handpicked the iconic films, across genres, and pitched it to Hotstar.

Laburthe sees a big market French cinema in India. He said, “We are launching an online festival ‘10 on 10’ because, in the last few years, it has been very difficult to have French films in Indian cinema. We wanted to be online and so we partnered with Hotstar and we have one iconic film for each past decade.”

“People don’t know that we have a common history, so we have created this structure to put it in the public space, where people can discover the relationship through these aspects. We will talk about culture, films, education, science, business and everything in a multidisciplinary event,” he added.

Some of the French films that are available now on Hotstar are Villa Amalia, Tomorrow, 9-Month Stretch, Happiness Never Comes Alone, Sils Maria, A Few Hours of Spring, Of Gods and Men, and Irreplaceable. These films will be seen only on Hotstar as the French embassy has acquired the digital rights only for Star India.

Also Read: Guest Column: How 2018 could become a landmark year for OTT entertainment in India

Hotstar announces partnership with awesomeness

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/krishna_0.jpg?itok=UkwDYmLD
Eros International acquires film rights to best-selling author Ashwin Sanghi's The Krishna Key

Eros International, a leading global company in the Indian film entertainment industry has acquired the rights to adapt best-selling Indian author Ashwin Sanghi’s anthropological thriller The Krishna Key into a theatrical film and original series for their digital over-the-top (OTT) South Asian...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/uday_1.jpg?itok=og-_38kf
SonyLIV adds 7 new channels from SPI

SonyLIV will be adding seven channels from SPI’s bouquet by the end of February. The distribution deal will include international movie channel Filmbox Art House, 24-hour martial arts channel Fightbox, and sports and lifestyle channel Fast&Funbox.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/rahat.jpg?itok=v3ZW9oAb
Rahat Fateh Ali Khan's latest 'Yeh Zindagi' available exclusively on Idea Music

Idea Music, the one-stop entertainment destination for all music lovers, from one of the leading telecom operators, Idea Cellular, has come out with a musical bonanza for all its listeners.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/susan.jpg?itok=K9ys1phH
YouTube’s premium ad-free service Red to hit 100 new countries

YouTube is all set to expand its premium subscription service YouTube Red to as many as 100 countries, according to YouTube chief executive Susan Wojcicki. The target countries haven’t yet been decided.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/alt.jpg?itok=EDAzilYc
Ace filmmaker Subhash Kapoor signed by ALTBalaji for its next #ALTBalajiOriginal

Since its launch in April, ALTBalaji has more than 15 million mobile downloads. The ad free, subscription-based platform is available in over 90 countries and offers original content in various Indian regional languages, making it India’s largest repository for original and exclusive digital...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/rev_0.jpg?itok=CTPnvdlA
RevStart launches #SheStarts@RevStart, highlighting its commitment to women entrepreneurship

To help aspiring women entrepreneurs navigate the world of start-ups, RevStart, a leading co-working and incubation centre, has launched #SheStarts@RevStart, a series of mentorship events where entrepreneurs have the opportunity of one-on-one sessions with leading women evangelists. The first...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/zee.jpg?itok=CAzmA3mE
Diverse language content the pivot for ZEE5's growth

MUMBAI: The Zee Group’s much anticipated new digital platform ZEE5 (Z5) has finally launched, a few months down the brand refresh that was given to media behemoth’s entertainment channels. Offering everything from Indian and international original content, movies, TV shows, music, live TV and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/broad_0.jpg?itok=Lu5LOoER
ONE Broadband partners Nokia to power end-to-end network

ONE Broadband, a Hinduja Group company for Telecom Data Services for the home and enterprise segments, has partnered Nokia to address the growing customer demand for high-speed services and capacity by deploying its gigabit passive optical networking (GPON) technology. With this partnership, ONE...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/yuptv_0.jpg?itok=F2D47pqy
YuppTV to exclusively broadcast Hero Nidahas Trophy 2018

Cricket aficionados can catch the fast-paced action and the nerve-wracking excitement of the upcoming tri-nation series, Hero Nidahas Trophy 2018, between Bangladesh, India and Sri Lanka on YuppTV, the world’s leading OTT brand for South Asian content. The T20 matches will be held in Colombo,...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories