iWorld

Eros Now strikes a strategic partnership with BSNL

11,000+ Movies and Digital Originals now available to ALL

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/09/eros.jpg?itok=H48GFqYQ

Mumbai:  Eros International PLC (NYSE:EROS) (“Eros”), a Global Indian Entertainment Company, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has entered into a platform and content association with Indian state-owned telecommunications company – Bharat Sanchar Nigam Ltd (BSNL). The association comes as an initiative to deliver high quality on-demand entertainment to BSNL consumers thus enhancing the reach of Eros Now paid subscribers across the rural parts of India.

The partnership between Eros Now and BSNL will further enhance the entertainment experience of BSNL’s post-paid as well as the pre-paid subscribers through their access to the Eros Now app including the vast library of over 11,000+ movies, digital originals, Eros Now Quickie, music videos and more. The alliance is a first for BSNL’s large pre-paid customer base to avail the services of an online video platform. The tie-up will allow all BSNL customers across all packs and tariffs to access the collection of Bollywood and Regional entertainment, on the go via the Eros Now app.

As per the recent report by Boston Consulting Group (BCG), by 2020, half of the internet population in India will be from rural India as the internet penetration there is expected to grow to as much as 35%, thus driving Video OTT services to take off in rural India. Eros Now’s association with BSNL reiterates its own reach strategy in connecting with predominantly rural Tier II and III markets where the telecom service provider has a strong foothold.

Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “As trends indicate, the OTT industry in India is expected to reach a size of $5 billion by 2023 with tier II, III and rural areas of India witnessing a sizeable increase in mobile penetration and data consumption. We are well poised to cater to this growing community and our alliance with BSNL is a step towards bridging the urban-rural gap and expanding our national reach”.

Mr. Anupam Shrivastava, Chairman and Managing Director, BSNL informed that keeping up to the commitment of offering great service at affordable price to BSNL subscribers, BSNL has taken this initiative of offering unlimited free viewing of video content on the Eros Now app. This service will be made available to BSNL subscribers by end of January 2019.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/sunil.jpg?itok=yTrHPKkc
Sunil Mittal advocates hiking minimum tariff, strategic content deals for ARPU growth

India’s telecom industry has been bleeding losses since more than a decade. The entry of Reliance Jio in the market has only made things even more challenging.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/shiba.jpg?itok=eXNWccmQ
Reliance Entertainment names Shibasish Sarkar as group CEO-content, digital and gaming

Anil Ambani-owned Reliance Entertainment has announced the elevation of Shibasish Sarkar as group CEO - content, digital and gaming.

iWorld Gaming
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/tw.jpg?itok=3CTNbvBT
Twitter hosts ZEE Jaipur Literature Festival’s first-ever digital panel

As the literary world prepares for ZEE Jaipur Literature Festival 2019, the largest convention of writers, thinkers and cultural icons in India

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Punit%20Goenka_0.jpg?itok=SuxfltZh
Punit Goenka on ZEE5's content play, TRAI tariff order and ZEEL's search for a strategic partner

The Subhash Chandra-owned media conglomerate Zee Entertainment Enterprises Limited (ZEEL) reported robust growth in third quarter of FY 19, beating analysts’ expectations. Apart from the stellar growth in both domestic and international advertising revenue, ZEEL’s over-the-top (OTT) platform ZEE5...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/vodaone.jpg?itok=gBjeiFK4
Vodafone Idea board approves raising Rs 25K crore by rights issue

Vodafone Idea Limited has intimated the stock exchanges that its board of directors has considered and aprroved the offer and issue of fully paid-up and/or partly-paid up

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Sony%20Album%20art.jpg?itok=GRa8oeE8
Amazon Prime Video launches the music album of Prime Original Series, Four More Shots Please!, with music by Mikey McCleary

Following the launch of two stand-out tracks from Prime Original Series Four More Shots Please!, Amazon Prime Video released the show’s original soundtrack album available exclusively on Prime Music.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Hungama-Play.jpg?itok=1c9v8wuL
Hungama Play announces a stellar line-up of the latest Hollywood blockbusters

Hungama Play, a premium video on demand platform owned by Hungama Digital Media, premiered a slew of the latest Hollywood blockbusters. Beginning with the latest and darkest chapter of The Conjuring Universe, The Nun was premiered on 21st January Hungama Play.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Sundar_Pichai.jpg?itok=ttoHW-Bx
Google promises more transparency in online election ads

Google has vowed to take India specific initiatives aiming at transparency in political advertisements on its platform ahead of general elections in the country. The tech giant will provide details of advertisers as well as money spent on such ads.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/american.jpg?itok=CPzqruF4
Trailer launch of Prime Original series, American Gods S2

We are excited to share with you the trailer for the next season of the Prime Original series, American Gods, which will be coming back to Prime Video on March 11, 2019.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories