iWorld

Eros Now Partners with Leading Indian Digital Marketplace FreeCharge to Grow Customer Base

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/09/eros-free-charge.jpg?itok=s8sR5I14

Mumbai: Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India's leading digital marketplaces for financial services and products. Through this association, Eros Now will facilitate a free month of access to its vast library of 11,000 plus movies, original shows, music videos and more for FreeCharge customers recharging pre-paid packages via the FreeCharge app. Additionally, this alliance will also give FreeCharge users a 60% discount on Eros Now’s annual subscription, which is otherwise priced at INR 999 (USA $7.99/ UK £4.99 GBP). The users will be able to use this discount by selecting FreeCharge in the payment selection pane on Eros Now.

India is a fast growing market for the digitization of services, be it entertainment, shopping or payments. The recent report by NITI Aayog found the industry is expected to become a trillion-dollar market by 2023[1], which reflects the fast pace at which the digital payment space in India is growing. There is no doubt that sooner than we would know, the digital payments system will make way to the interiors in the same capacity as it has captured the urban markets.

Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth of digital ecosystems is currently at its peak. Users are going digital across categories as its hassle free and quick. Eros Now’s partnership with FreeCharge is a seamless blend of two customer centric brands that focus on consumer preferences and expectations. By bringing an exciting offer like this to our 113 million users, we reinforce our promise of bringing the best of entertainment with the top partners.”

Commenting on the partnership, Sangram Singh, CEO, FreeCharge said, “The Company is continuously working towards creating opportunities to build deeper engagement with the consumers by presenting them more choices through such collaborations. The association with Eros Now is in line to further strengthen our digital payment services and augment customer experience. Such partnerships are an interesting add-on to our suite of offerings and encourage consumers to increasingly adopt FreeCharge to do more than recharges and bill payments. Together we aim to deliver convenience in terms of seamless subscription for the FreeCharge users for their regular dose of entertainment.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/promax.jpg?itok=WKdpacOV
Promax india 2019 announce their boot camp workshop with award winning creative director, Richard Holman

Last month, Promax India announced the innovative theme for their annual awards and conference as ‘The New Wave’.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/acebook.jpg?itok=AEJOK96a
Facebook announces AI for social good summit

With a vision to leverage the power of Artificial Intelligence (AI) to deliver social good, Facebook has announced its inaugural 'AI for India Summit' focused on discussing inclusive growth and solutions to the most enduring social challenges.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/ashish.jpg?itok=uObv9k_Z
RBNL’s chief financial officer Asheesh Chatterjee takes on the additional role of the company’s chief business officer

Reliance Broadcast Network Limited (RBNL) announces the appointment of Asheesh Chatterjee in the role of ‘Chief Business Officer,’ in addition to his current responsibility of serving as ‘Chief Financial Officer’ of the company.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/yuptv.jpg?itok=4W3W0xF9
IPL 2019: YuppTV bags digital broadcast rights for Australia, continental Europe, south east Asia

YuppTV, the world’s leading OTT platform for South-Asian content, has acquired the digital broadcasting rights for Vivo IPL 2019 outside of India.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/airtel.jpg?itok=qHbhnE_q
Airtel led broadband subscriber growth in Jan-19

The Sunil Mittal-promoted Bharti Airtel Ltd (Airtel) led broadband subscriber growth, both wired as well as wired internet, for the month ended 31 January 2019 (1 January 2019 to 31 January 2019, Jan-19) according to Telecom Regulatory Authority of India (TRAI) data for the period. In Jan-19.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/logo.jpg?itok=gVOhNao_
T-Series beats PewDiePie to become world's top YouTube channel

After a heavy battle of several months, music label and production house T-Series has finally overtaken PewDiePie to become the top YouTube channel. T-Series now has 90.52 million subscribers, a little above the Swedish YouTuber’s 90.49 million.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/netflix.jpg?itok=t8BK2GyO
Netflix testing Rs 250 mobile-only subscription in India

Giant video-streaming service Netflix is believed to be experimenting with a mobile-only subscription for a select group of users in India. Rs 250 per month is what the streamer is hoping to charge for its mobile-only plan, half of its Rs 500 entry-level subscription price in the country.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/zee5.jpg?itok=i2Zre2d7
ZEE Tamil, ‘Yaman’, ‘Vadacurry’ and more…the Best of Tamil content now available EXCLUSIVELY on ZEE5 in malaysia!

Recently launched streaming platform ZEE5 today officially announced that, starting 1st April 2019, ZEE’s much-loved channel ZEE Tamil will stream EXCLUSIVELY on the platform for audiences across Malaysia.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/simba.jpg?itok=Pvsz4RU7
ZEE5 set to premiere Simmba - the biggest blockbuster of the year

In another summer surprise for its viewers, ZEE5announces world digital premiere of SIMMBA - the biggest entertainer of the year.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories